The first step to improving the brand had to be website renovation. With our tried and tested methods of increasing conversion rate, we were able to boost the site’s CR from 4.54% to 5.97%, even with a 970% increase in website traffic. We accomplished this by re-writing product descriptions, optimizing the site layout, adding social proof, and most importantly, by employing landing pages. These landing pages were meticulously crafted and specialized with our target persona in mind, providing prospective customers with an emotional incentive to choose Che Naturals out of the vast sea of competitors.
Che Naturals turned to us to grow the brand into what it was capable of. While the product was perfect, the marketing efforts needed a complete overhaul. We started with website optimization and followed with an improvement in content development. Next, we crafted a detailed targeting plan to maximize spend efficiency. Finally we increased average order value with strategic offers and bundles.