The optimization didn’t end there. To learn what worked best, we split-tested different aspects of the articles and drew insights from each test. This included split-testing different headlines, images, products, and more. Our excellent Landing Page Department produced multiple versions of compelling ad copy and webpage design that spearheaded our A/B testing strategy. Coupled with audience testing, we narrowed down the ideal target audience and served them the content they loved. In turn, Saranghae’s conversion rate lifted and products were flying off the virtual shelf.