how we helped
In the 45 days prior to joining The Snow Agency, Cute Projectors had generated only $20,000 in revenue with less than a 1% conversion rate. Our marketing team was tasked with developing their content strategies for paid social, developing a customer profile, and optimizing all aspects of ad delivery in time for the holiday sale. Working with a limited budget and high expectations, we were able to analyze the data we received and direct the creation of targeted content to use with each specific campaign. In addition to honing in on our target demographic, we also directed a large amount of ad spend to the placements that were most profitable with placement-specific content.
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Develop the Ideal Customer Profile
Prior marketing efforts appeared to take a mass-appeal approach, rather than utilizing the data they had gathered to focus on their most profitable demographic. After analyzing old and new results, we determined that the most profitable audience was women over 30–most of whom had children. Working under this conclusion, we quickly made video and image content geared towards women looking to buy something for their children that they could enjoy as a family. We also created specific children and holiday-themed landing pages optimized for the customer experience. After repurposing old creatives that struggled to gain traction, we changed the angle of their advertising. Results were generated so quickly that we scaled our budget significantly.
Creative Content Development
As previously mentioned, we were able to use pre-developed creatives and make them profitable again simply by changing the way we presented them. By focusing on concepts like “making memories” and “family fun” rather than framing it as a television replacement, we rapidly increased sales and average order value. Once we had made enough revenue to test, we guided Cute Projectors to expand to other potential customer personas by creating videos to appeal to different customers and expand our revenue market.
Optimize User Experience
Before joining The Snow Agency, Cute Projectors struggled with a low conversion rate and average order value. We suggested increasing their price to improve their margins and offer bundles on the landing pages created. In the first 45 days working with The Snow Agency, we increased their conversion rate by 32% and their average order value by 41%. With all of the suggestions we implemented, we also improved their total orders over a 45-day period by 1,687%.
Properly Segment Retargeting Audiences
With the holidays approaching fast, we needed to capitalize on the extreme burst in traffic we would be getting to both the website and landing pages. To do so, we heavily segmented all retargeting and provided different incentives for people in different segments along the customer journey. Along with the incentive of a discount code, we also implemented different creatives/angles for each audience. We generated over three-quarters of a million dollars in revenue in just 45 days.
Cute Projectors is a mini projector shop that came to The Snow Agency days before Black Friday for help with increasing revenue. After relying solely on organic and influencer traffic to drive revenue and brand awareness, they realized it was not sustainable to rely on these as their only traffic sources. They needed additional paid acquisition channels in place to deliver consistent revenues.