At The Snow Agency, we understand that there’s more to building a brand than paid social channels, and we aim to perfect the customer experience from top to bottom. With this fact in mind, we employed our standard best practices for website optimization for Matte Collection, increasing conversion rate, revenue per click, and page value sitewide. We accomplished this by using a mixture of customized landing pages designed with our target demographic in mind/ improved product page layouts, to ensure that the user experience was pristine across all channels.