increase in
ROAS
+168%
increase in
revenue
+537%
increase in
purchasesÂ
+569%
increase in
CTR
+28%
Founded in a basement in Nashua NH and now with products all over the world, Yogibo has revolutionized the furniture industry with unrivaled comfort, versatility, and fun. Yogibo’s versatile, functional, and modular pieces are designed to make you more in tune with your body and offer a variety of health benefits including decreases in anxiety, chronic pain, sensory issues, and more.Â
With an average order value (AOV) of $170, Yogibo’s product line features almost exclusively high-ticket items. As a result, Yogibo came to us struggling to get a 2x return on ad-spend (ROAS). Our task was to develop a strategy to take Yogibo’s strong following and turn it into strong conversions.Â
We began by testing Yogibo’s UGC, which performed below expectations. As a result, we decided to switch to Yogibo’s only other available marketing assets– high quality video content. We began attaching strategic offers on Yogibo’s most popular products to their video content to generate a more consistent audience. Sure enough, purchases began to pick up which allowed us to discover a winning ad-format that we could launch across all channels. The rest is history!Â
Yogibo came to us at the most vital time of the digital marketing calendar. We knew we could take advantage of the BFCM season by putting together an offer that would jumpstart Yogibo purchases for good. We started running offer ads promoting Yogibo’s BFCM offer over a month in advance. Our preparation allowed us to test a variety of different ad formats before BFCM engagement reached its peak. The data revealed our sales column ad format maximized purchases, and soon enough, we had more purchases on orders over $300 than ever before.Â
With high-ticket products to sell, we needed premium quality content to ensure customers would know they’re getting good value for their money. We switched from testing Yogibo’s UGC ads to HQ video content that was produced by industry leading professionals, all of which pictured families using Yogibo furniture in a vast range of everyday scenarios. With the utility and quality of Yogibo furniture persuasively evident in all content we used, purchases began increasing drastically.
New engagement on Yogibo products allowed us to identify a target audience. From there, we were able to develop an intuitive placement strategy that maximized exposure to Yogibo’s new target audience. We were able to get access to white listed ads from Drew Barrymore, where we promoted both our BFCM offers and HQ Video content. With premium quality content and Drew Barrymore’s massive following, we delivered Yogibo unprecedented results.Â
