how we helped
The Perfect Sculpt is a shapewear brand with a focus on signature item, “backless, strapless, push up bra.” They began as an online retailer and saw steady results without an increase in sales and growth. The Snow Agency stepped in to help create a unique digital strategy to increase sales and get the results The Perfect Sculpt needed.
We put together a viral online marketing campaign that combined celebrities, influencers (large and small), “theme” pages on social media, and paid acquisition (Facebook and Google) to rapidly scale in a profitable manner.
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services & solutions for Perfect Sculpt
Influencer + Celebrity Campaigns
In order to find the ideal customer for Hollywood Hair Bar we had to take a deep dive into the 120k+ followers on her instagram business profile. Here, we identified key interests and discussion points that frequently came up in the comments which we were then able to identify as being a meaningful pattern. We were then able to quantify these discussion points into searchable terms. This was essential in identifying who Hollywood Hair Bars ideal customers are.
Bring in New Customers
In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.