“We’ll help you increase revenue and grow your business with direct response TikTok ads for consumer brands”
“Let’s be honest, there’s some serious competition right now, TikTok Ads is huge.”
- Adam Mosseri, Head of Instagram
- Achieve up to 80% Cheaper CPMS than other paid social platforms
- Advertise to an engaged user base of 1 billion strong
- Grow your organic presence and revenue stream simultaneously
“Let’s be honest, there’s some serious competition right now, TikTok Ads is huge.”
- Adam Mosseri, Head of Instagram
- Achieve up to 80% Cheaper CPMS than other paid social platforms
- Advertise to an engaged user base of 1 billion strong
- Grow your organic presence and revenue stream simultaneously
Experienced With All Major Platforms & More
TikTok ads allowed this brand to discover new angles and break into untapped markets
After starting TikTok ads, this brand saw a:
- Achieve up to 80% Cheaper CPMS than other paid social platforms
- Advertise to an engaged user base of 1 billion strong
- Grow your organic presence and revenue stream simultaneously
How We Scale Using TikTok
Step 1: Take a deep dive into your demographics to pick a broad starting place.
For this client, we used google analytics to tell us that the highest converting demo was 18-24 y/o women.
Step 2: Use TikTok's For You Page to understand what's popular on the platform right now.
To run successful ads on TikTok, you’ll actually need to pay attention to what trends the users gravitate towards.
Step 3: Match your highest converting demo to a trend/hashtag that represents them.
In this case, we chose #astrology which has 22 BILLION views on TikTok and is predominantly represented by 18-24 y/o women.
Step 4: Create an offer for your brand that represents the trend.
We did this by creating a collection that sorted the client’s products by what each zodiac sign would be interested in.
This helps establish connections with prospects, making your ads feel more targeted.
Step 5: Use your existing assets to make a TikTok that fits the trend.
TikTok’s in-app video editor is an easy way to make no-cost creatives that will convert.
This allows you to test news angles WITHOUT investing money into new creative assets.
For our astrology angle, we used TikTok’s “greenscreen” effect to shuffle through our client’s catalogue with commentary on why each zodiac sign would want the product.
Step 6: Use TikTok's Spark Ads to put ad spend behind your test.
Spark Ads will allow you to get the best of both worlds.
Not only will you get direct response conversions, you’ll also be building up engagement for your brand’s profile page, which will pay off in the long-run
The Final Product
Results
- 47% increase in rev
- 24% increase in site traffic
- 14% increase in CR%
- 19,000 page followers gained
Hear Our Success Stories
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"The Snow Agency has taken my brand to the next level! Since they are the #1 Marketing Agency they have diversified my marketing portfolio and they continue to take my brand to the next level."
TIFFANY ROSE
Founder/ CEO of Hollywood Hair Bair
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"Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come."
LUCA BOTZAENHARDT
Founder/ CEO of Simply Inked
A Data-Driven Approach made for TikTok
Persona Development
Using our market research processes, we’ll work to create ideal customer personas to make our campaigns more targeted.
Creative Optimization
We’ll work to ensure that our ad creatives follow best practices for TikTok’s user experience, increasing performance on the platform.
Ads Expertise
With the experience of millions of dollars in ad spend, our media buying team will help your brand get the most value for your ad spend by using the most up to date and innovative campaign strategies.
Leveraging first-hand experience from other top performing ads platforms and forefront expertise on TikTok marketing, here’s what working with our team will look like:
- Credit Line setup
- With our agency connections, we’ll be able to get you sorted with a credit line through TikTok’s parent company, ByteDance.
- With our agency connections, we’ll be able to get you sorted with a credit line through TikTok’s parent company, ByteDance.
- Market Research
- Using our agency’s market research process, we’ll cross-reference your existing customer data, with user habits on TikTok, to create an ideal go-to-market plan for our launch campaigns.
- Using our agency’s market research process, we’ll cross-reference your existing customer data, with user habits on TikTok, to create an ideal go-to-market plan for our launch campaigns.
- TikTok Branding
- We’ll advise your brand on how to properly position your page to align with user expectations on TikTok. Or we could take over organic management fully for you!
- Content Audit
- We’ll audit your content and determine what’s usable for TikTok ads, what isn’t, and what other creative assets that we’ll need to have provided to us.
- We’ll audit your content and determine what’s usable for TikTok ads, what isn’t, and what other creative assets that we’ll need to have provided to us.
- Persona Development
- We’ll use your existing customer data to form customer personas that will make our campaigns more targeted.
- We’ll use your existing customer data to form customer personas that will make our campaigns more targeted.
- Ads Development
- We’ll use your existing creative assets to create advertisements that are native to the TikTok platform.
- Launch Campaigns
- We’ll use our best practices for campaign management to ensure that your brand receives the most impact from the ad dollars that are spent.
- Optimize campaign performance
- Overtime, we’ll use the data that we collect through our ads campaigns to inform the targeting of our ads.
- Overtime, we’ll use the data that we collect through our ads campaigns to inform the targeting of our ads.
- Optimize creatives
- We’ll use campaign data to inform what creatives we need to produce and what creative assets need to be sourced.
- We’ll use campaign data to inform what creatives we need to produce and what creative assets need to be sourced.
- Advise on Client Side Responsibilities
- Content Sourcing
- Website Optimization
- Customer Retention
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