For this client, we used google analytics to tell us that the highest converting demo was 18-24 y/o women.
To run successful ads on TikTok, you’ll actually need to pay attention to what trends the users gravitate towards.
In this case, we chose #astrology which has 22 BILLION views on TikTok and is predominantly represented by 18-24 y/o women.
We did this by creating a collection that sorted the client’s products by what each zodiac sign would be interested in.
This helps establish connections with prospects, making your ads feel more targeted.
TikTok’s in-app video editor is an easy way to make no-cost creatives that will convert.
This allows you to test news angles WITHOUT investing money into new creative assets.
For our astrology angle, we used TikTok’s “greenscreen” effect to shuffle through our client’s catalogue with commentary on why each zodiac sign would want the product.
Spark Ads will allow you to get the best of both worlds.
Not only will you get direct response conversions, you’ll also be building up engagement for your brand’s profile page, which will pay off in the long-run
"The Snow Agency has taken my brand to the next level! Since they are the #1 Marketing Agency they have diversified my marketing portfolio and they continue to take my brand to the next level."
Founder/ CEO of Hollywood Hair Bair
"Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come."
Founder/ CEO of Simply Inked
Using our market research processes, we’ll work to create ideal customer personas to make our campaigns more targeted.
We’ll work to ensure that our ad creatives follow best practices for TikTok’s user experience, increasing performance on the platform.
With the experience of millions of dollars in ad spend, our media buying team will help your brand get the most value for your ad spend by using the most up to date and innovative campaign strategies.
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