"Let’s be honest, there’s some serious competition right now, TikTok Ads is huge."
- Adam Mosseri, Head of Instagram
For this client, we used google analytics to tell us that the highest converting demo was 18-24 y/o women.
To run successful ads on TikTok, you’ll actually need to pay attention to what trends the users gravitate towards.
In this case, we chose #astrology which has 22 BILLION views on TikTok and is predominantly represented by 18-24 y/o women.
We did this by creating a collection that sorted the client’s products by what each zodiac sign would be interested in.
This helps establish connections with prospects, making your ads feel more targeted.
TikTok’s in-app video editor is an easy way to make no-cost creatives that will convert.
This allows you to test news angles WITHOUT investing money into new creative assets.
Spark Ads will allow you to get the best of both worlds. Conversions and a growing TikTok profile.
Using our market research processes, we’ll work to create ideal customer personas to make our campaigns more targeted.
We’ll work to ensure that our ad creatives follow best practices for TikTok’s user experience, increasing performance on the platform.
With the experience of millions of dollars in ad spend, our media buying team will help your brand get the most value for your ad spend by using the most up to date and innovative campaign strategies.
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