Use TikTok Ads to drive more revenue for your brand
- Achieve up to 80% Cheaper CPMS than other paid social platforms
- Advertise to an engaged user base of 1 billion strong
- Grow your organic presence and revenue stream simultaneously
Use TikTok Ads to drive more revenue for your brand
- Achieve up to 80% Cheaper CPMS than other paid social platforms
- Advertise to an engaged user base of 1 billion strong
- Grow your organic presence and revenue stream simultaneously
Experienced With All Major Platforms & More
TikTok Ads Allow Brands to Break Into Untapped Markets
After starting TikTok ads, this brand saw:
- 3.5 MER
- 35% increase in CR%
- 95% first-time purchasers
After starting TikTok ads, this brand saw a:
- 3.5 MER
- 35% increase in CR%
- 95% first-time purchasers
"Let’s be honest, there’s some serious competition right now, TikTok Ads is huge."
- Adam Mosseri, Head of Instagram
How We Will Scale Your TikTok:
Step 1: Take a deep dive into your demographics to pick a broad starting place.
For this client, we used google analytics to tell us that the highest converting demo was 18-24 y/o women.
Step 2: Use TikTok's For You Page to understand what's popular on the platform right now.
To run successful ads on TikTok, you’ll actually need to pay attention to what trends the users gravitate towards.
Step 3: Match your highest converting demo to a trend/hashtag that represents them.
In this case, we chose #astrology which has 22 BILLION views on TikTok and is predominantly represented by 18-24 y/o women.
Step 4: Create an offer for your brand that represents the trend.
We did this by creating a collection that sorted the client’s products by what each zodiac sign would be interested in.
This helps establish connections with prospects, making your ads feel more targeted.
Step 5: Use your existing assets to make a TikTok that fits the trend.
TikTok’s in-app video editor is an easy way to make no-cost creatives that will convert.
This allows you to test news angles WITHOUT investing money into new creative assets.
Step 6: Use TikTok's Spark Ads to put ad spend behind your test.
Spark Ads will allow you to get the best of both worlds. Conversions and a growing TikTok profile.
THE RESULTS:
- 47% increase in revenue
- 24% increase in site traffic
- 14% increase in CR%
- 19,000 page followers gained
How We Use Data To Help You & Your Brand
Persona Development
Using our market research processes, we’ll work to create ideal customer personas to make our campaigns more targeted.
Creative Optimization
We’ll work to ensure that our ad creatives follow best practices for TikTok’s user experience, increasing performance on the platform.
Ads Expertise
With the experience of millions of dollars in ad spend, our media buying team will help your brand get the most value for your ad spend by using the most up to date and innovative campaign strategies.
Hear Our Success Stories
Here’s what working with our team will look like:
- Credit Line setup
- With our agency connections, we’ll be able to get you sorted with a credit line through TikTok’s parent company, ByteDance.
- With our agency connections, we’ll be able to get you sorted with a credit line through TikTok’s parent company, ByteDance.
- Market Research
- Using our agency’s market research process, we’ll cross-reference your existing customer data, with user habits on TikTok, to create an ideal go-to-market plan for our launch campaigns.
- Using our agency’s market research process, we’ll cross-reference your existing customer data, with user habits on TikTok, to create an ideal go-to-market plan for our launch campaigns.
- TikTok Branding
- We’ll advise your brand on how to properly position your page to align with user expectations on TikTok. Or we could take over organic management fully for you!
- Content Audit
- We’ll audit your content and determine what’s usable for TikTok ads, what isn’t, and what other creative assets that we’ll need to have provided to us.
- We’ll audit your content and determine what’s usable for TikTok ads, what isn’t, and what other creative assets that we’ll need to have provided to us.
- Persona Development
- We’ll use your existing customer data to form customer personas that will make our campaigns more targeted.
- We’ll use your existing customer data to form customer personas that will make our campaigns more targeted.
- Ads Development
- We’ll use your existing creative assets to create advertisements that are native to the TikTok platform.
- Launch Campaigns
- We’ll use our best practices for campaign management to ensure that your brand receives the most impact from the ad dollars that are spent.
- Optimize campaign performance
- Overtime, we’ll use the data that we collect through our ads campaigns to inform the targeting of our ads.
- Overtime, we’ll use the data that we collect through our ads campaigns to inform the targeting of our ads.
- Optimize creatives
- We’ll use campaign data to inform what creatives we need to produce and what creative assets need to be sourced.
- We’ll use campaign data to inform what creatives we need to produce and what creative assets need to be sourced.
- Advise on Client Side Responsibilities
- Content Sourcing
- Website Optimization
- Customer Retention
Don't Miss Out On The TikTok Rush
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