The ability to craft marketing campaigns from inception to scale on a multi-channel facet. Must understand how to properly target the ideal customer using historical data to create a custom audience. Must understand how demographics co-mingle between products and stores to use all of the past data to successfully market a wide range of products to customers. Moreover, must be able to cultivate interest based audiences that the target customers show appeal towards. Must also be able to identify who the target customer persona is and how to build out multiple target customer personas for any given brand and/or product and how to create content that resonates with them.
The marketer must also be able to identify data trends between products, stores, demographics and use it towards identifying future products with a higher chance of success rate. It is of utmost importance to also identify which types of content appeal towards certain demographics, as well as understanding the cohesive content structure amongst the customer acquisition journey.
The Snow Agency was founded by brothers Daniel and Jonathan Snow on the simple premise that we know how important every marketing dollar spent is for a small or medium-sized business. We have “been there, done that” with our own brands. What separates The Snow Agency from others is that after spending tens of millions of our own marketing dollars, prior to spending other people’s money to grow their brands, we have experienced the ins & outs of operating an online business. Not only do we provide the most cutting-edge marketing services, but we also provide insight and knowledge about every aspect of scaling a profitable business.
Performance marketing does not start and stop on the advertising end. Content, influencers, on-site optimization, search engine marketing, and branding are all integral components of growing a brand. Our customized, performance-based marketing strategies are proven to grow and stimulate businesses of all shapes, sizes, and niches.
- Utilize Snapchat and Google Analytics to develop insights and action items intended to increase our clients revenues month-over-month.
- Understand how to create custom audiences and build lookalike audiences from the seed audience.
- Understand how to re-target and segment audiences
- Understand audience overlap and how to properly include/exclude audiences
- Understand proper nomenclature on the campaign/ ad set/ ad level
- Identify the previous day’s performance on all products and stores being managed.
- Understand all the different ad placements on Snapchat and how to include/exclude them to get optimal performance
- Understand how to adjust budgets up or down as needed in the proper scenarios
- Understand when to duplicate ads and ad sets and why
- Effectively communicate and task graphic designer/s to create content for different situational criteria such as promotional content, collection videos, montage videos, testimonials, IG/snap stories, pre-roll youtube videos.
- Be able to understand how to properly split test and WHY. be able to use control variables etc to find patterns and winning audiences, ads etc
- Communicate with content team on which types of influencers/celebrities to target to best position their ads to succeed and market to target audiences/demographics.
- Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
- Manage 3-5 clients marketing budgets on a monthly basis between $30-300,000 a month per client
- Degree in Marketing or related field preferred but not required
- Knowledge of Microsoft Office
- Knowledge of remarketing and retargeting
- Strong understand of keyword modifiers
- Ability to make data-driven decisions based on campaign metrics
If you have any questions or concerns about your application, please don’t hesitate to contact us!
You can reach us at hello@thesnowagency.com