Chief Executive Officer & Founder
Daniel Snow is CEO and Founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands. Daniel is a proven expert having launched and scaled numerous viral ecommerce brands himself over the course of 3.5 years, generating over $50M in revenue, without ever receiving funding or a loan. This entrepreneurial foundation is what inspired Daniel to launch The Snow Agency. Having an inherent understanding of what clients want, because he was once in the same position, is the unique perspective that gives The Snow Agency its competitive edge. After spending tens of millions of dollars of his own money on marketing Daniel has experienced the ins and outs of operating a successful ecommerce business and is now focused on bringing this knowledge to his clients. In his role, Daniel sets the strategic priorities for The Snow Agency. Leading his team in constant innovation across content, on-site optimization, search engine marketing and all integral components of growing a brand.
Daniel is also the Founder of RAPTV, a passion project for him, which is the largest hip hop community in the world. RAPTV has reached viral status with over 13M followers across owned channels and generating 250 impressions a week on social media alone. RAPTV builds awareness and cultivates massive followings for large and small hip hop artists alike.
Prior to launching The Snow Agency and RAPTV, Daniel had immense success with two social media based companies he founded while still in college, Caffeine Digital and Snow Media. Caffeine Digital, a self serve ad platform tool geared towards influencers on Instagram and Twitter to monetize their followings, generated nearly $7M in revenue and registered over 3,000 affiliates in its first year of business. Daniel founded Caffeine Digital in August 2014 during the summer of his junior year of college, while studying for the Dental Admissions Test. Snow Media, the holding company for Daniel’s numerous social accounts, with a combined following of over 20 million+ followers across Twitter and Instagram. Daniel is a Forbes Contributor and Council Member. He’s been a featured guest on numerous podcasts including The Formula, The Employer Blueprint, He received his BS in Biology from Ramapo College and lives in Edgewater, NJ with his french bulldog Hooli.