To properly target new customers, we created a variety of Lookalike Audiences based off of seed audiences from past customer behavior such as: Purchasing Patterns, Content Views, Engagement, etc. Along with this, we implemented various interest-based audiences relating closely to Swoverall’s target buyer persona. This allowed us to grow the company’s reach further than what Shark Tank could do organically. Although we were only selling pre-orders, we experienced an overwhelming amount of success at the prospecting level. This allowed Kyle to ramp up production and order significantly more inventory to scale his business down the road.