It may sound like major hyperbole but believe us when we tell you that the Shopify platform has revolutionized online selling. Look no further than the explosive growth of its stock to get an idea of just how important the market, and thus consumers, find this platform.
eCommerce is a mammoth part of the retail experience and framework with total eComm sales worldwide estimated to be $3.53 trillion (yes with “t”) and growing.
It’s why we want to have a nice sit-down convo with you about Shopify.
What Is Shopify?
Who can explain Shopify better than Shopify? Here’s how they describe themselves:
Shopify is a commerce platform that allows anyone to set up an online store and sell their products.
Easy peasy understandable squeezy, right?
There are plenty of options out there for where to set up your online store but this one is the cream of the crop for a reason.
How Does Shopify Benefit My Business?
So many reasons. Oh so many reasons. Here are a handful:
Ease of Setup and Use
You don’t get to over 500,000 stores without doing something right and one of the biggest things going for Shopify and by extension, you, is that it’s just so utterly straightforward to set up and use.
The proof is in the pudding from the user side too with 218+ million buyers on the platform last year alone.
While having an online store helps quell worry in some ways, it creates other worries elsewhere. Namely in the cybersecurity realm and that’s where the platform really shines with certified Level 1 PCI DSS compliance as well as compliance that covers all 6 PCI categories:
- Maintain a secure network
- Protect cardholder data
- Maintain a vulnerability management program
- Implement strong access control measures
- Regularly monitor and test networks
- Maintain an information security policy
Quality Design That’s Customizable (Some of it Free!)
The last thing you want is for your store to look like everyone else’s store, right? You want your unique products to have the unique presentation they deserve which is why there are well over 100 customizable designs available. Some of them at no cost whatsoever.
There are also plenty of third-party designs through places like Envato.
Abandoned Cart Recovery Tools
The dreaded abandoned cart. If you don’t run an online store already, you might not get why this is a big deal. If you do run a shop online, you definitely understand.
The average abandonment rate is nearly 70%. In other words, over 2/3rds of people fill up a cart and don’t buy anything. That’s a lot of sales you’re not seeing. Fortunately, Shopify offers a robust set of tools to work against that and win some of those back.
App and Payment Integration
Making your store work exactly the way you want it to is possible via the ability to easily integrate your favorite third-party apps. Whether it’s marketing tools, label printing, reviews, analytics and more, you can pretty much do whatever it is you need. A massive extension of the functionality.
Equally importantly, you can give your customers basically endless ways to pay since there are so many payment providers that are integrated.
Very Mobile Ready
Have you ever bought something via your phone? Sure you have and by 2024 it’s predicted that 44% of eCommerce will be done on a phone.
Using Shopify gets you ahead of the curve by already being mobile-ready.
Marketing and SEO tools
You’ve created some amazing products, built your online store and are ready for the sales to pour in and then…nothing. That doesn’t have to be your fate because there are powerful tools for marketing and SEO at your disposal to help drive that traffic.
You created something beautiful, make sure people see it.
Got Questions? Ask The Snow Agency!
If you’re wondering what more Shopify can do or have questions or concerns about getting your store started or optimized, hit us up at The Snow Agency. This ain’t our first rodeo.