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Meta Introduces Email Opt-Ins For Facebook and Instagram Shops

Meta’s relentless pursuit of innovation continues with yet another significant development within its suite of platforms with the potential to enhance the ways in which Shopify Sellers approach marketing. This new update enables Shopify sellers to establish marketing email opt-ins through the Facebook and Instagram apps on Shopify, opening up a world of possibilities for marketers.

How Do You Set Up an Email Opt-In Offer on Your Facebook and Instagram Shop?

Setting up an email opt-in offer on Facebook and Instagram is simple and straightforward.

  1. Make sure you have established a privacy policy on Shopify.
  2. Head to the Overview page of the Facebook and Instagram app on Shopify.
  3. In the “Next Steps for Your Shop” section, you will find a recommended email opt-in offer.

You have the option to either:

  1. Turn on the recommended offer
  2. Make edits to your offer before it’s applied to your shop, click manage in settings.

Once you’ve completed the following steps, your customers will have easy access to your offer and will be able to opt in directly on your storefront and product display pages.

To learn more, visit Meta’s Business Help Center.

What Value Does Meta’s Update Bring to Shopify Sellers?

In the face of challenges posed by Apple’s security updates that restrict data collection on consumers, Meta’s latest launch offers a silver lining for ecommerce brands. By leveraging these email opt-ins and crafting compelling offers, businesses can gather crucial consumer information, spark customer conversions and boost their overall success.

One of the key benefits of this update is the ability to incentivize customers’ first time sales and enhance brands’ lifetime value (LTV). By utilizing the new email opt-ins Shopify sellers can create enticing offers to attract and engage potential shoppers, encouraging them to make their first purchase. Additionally, Shopify Sellers can leverage consumer information and insights gathered through opt-ins to better understand their audience and tailor their marketing strategies accordingly.

Below are the FAQs for additional context around Meta’s update.

Q: What are the requirements to use this feature?

A: You must have a privacy policy uploaded to Shopify in order to set up email opt-in offers. Additionally, you must have only one shop set up on Facebook and Instagram. If you have multiple shops set up, you cannot create an email opt-in offer at this time.

Q: What if my company does not have a privacy policy?

A: A privacy policy is required to use this feature.

Q: How can I edit the recommended offer?

A: On the ‘Overview’ page of the Facebook & Instagram app on Shopify, you can click on ‘Manage in settings’ to edit the offer before adding it to your shop.

Q: How will I know if customers have opted-in?

A: These email addresses will show up as new customers in your Shopify admin.

Q: How will this offer be applied to a customer’s purchase?

A: This offer will be automatically saved to a customer’s profile and applied to the first purchase they make after opting-in. No promo code or further customer action is required.

Q: Where can customers view these offers?

A: Customers can view and opt-in to these offers on your storefront and product display pages.

Q: Will customers who have already opted-in to marketing emails on my website still be eligible for this offer?

A: Yes, any customer that hasn’t yet purchased from your shop on Facebook and Instagram will be eligible for this offer.

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