While many brick and mortars have the “luxury” of closing up shop every evening, your eCommerce is the beast that doesn’t sleep. Open 24/7. Always accessible. Given that, you need to be up on the latest trends in order to maximize your conversions.
Let’s dive into some things to implement into your arsenal to expand the reach and make life even easier for your customers.
Swipe to Buy
If you’re up on the Gram, you’ve absolutely noticed this one. When watching stories from your favorite brands and businesses lately you’ll see an altogether new option to “Swipe Up” and be taken to their store, website, offer, etc.
The only catch is that you need to have 10,000 followers to unlock this feature and we’d be lying if we said this wasn’t a jealousy inducing thing. It can very much set you apart from competitors of yours that either don’t have the 10k or don’t know about this feature.
That said, you still need to get people to actually swipe. If your audience is over 10 thousand though, we’re hoping you know a thing or two about what makes them tic…and swipe.
Ultimately this is a killer way to give your eComm a boost.
Eco-Friendly Products
Who doesn’t love treating Earth right?
It’s cool to see eco-friendly go from just being objectively the right thing to do to become a trend in the eCommerce world.
We tended to associate eco-friendly with higher prices back in the day and that perception made companies shy away from going that route but as we’ve become more conscious people we’ve become more conscious consumers as well. Now, 2/3rds of North Americans prefer eco-friendly brands.
35% say they’d buy a product that’s better for the environment over one that’s slightly cheaper.
And millennials take it a step further, 73% of them are willing to pay more for sustainable goods.
No excuses to not think about the planet as a core part of your business!
Secondhand Products
AKA re-commerce.
This one may be a shocker but the online secondhand market is growing like gangbusters.
While retail is projected to shrink in the next 5 years, resale is poised to grow by 5 times with younger shoppers, looking at you Gen Z, picking up the secondhand trend more than most. Additionally, resale is expected to overtake the traditional thrift and donation segments by 2024 with the market size growing from $28 to $64 billion.
Naturally, this taps into the sustainability and eco-friendly trends that are all the rage.
Chatbots for Customer Service
It definitely used to be that we all got annoyed when dealing with any type of automated system, be on a call or, yes, even a chatbot. Emphasis on used to be because that’s not where we are with tech anymore.
The improvements, dramatic ones, in artificial intelligence make chatbots ever more user friendly and people are taking notice. According to Accenture, 50% of customers no longer care if they are interacting with humans or AI-enabled technologies.
Thing is, chatbots and people are great at different things so there’s a space and place for both.
Chatbots allow for instant responses around the clock and can handle common questions. They’re also great for routing you to a person, should you need one, and arming them with all the knowledge they need to help you even quicker.
And people, well people are good at tackling the complexities and nuances that make humans…human. People aren’t going anywhere in customer service, rest assured.
Level up Your eCommerce Game with The Snow Agency
There’s always something new happening in the world of eCommerce and if you’re struggling to keep up, we get it. Hit us up at The Snow Agency and let’s take a look at your shop together and talk about how we can supercharge your eComm store with the latest trends in the game.