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Social Media Weekly Roundup #1

Stay up to date with the latest news in the ever-evolving digital landscape. In this roundup, we will be bringing you key news and updates to supercharge your social media marketing operations.

The world of social media isn’t showing any signs of slowing down as platforms continue to evolve and introduce game-changing features.

Here are some noteworthy updates to pay attention to across various social platforms.

Meta Launches New Threads App To Compete With Twitter

Mark Zuckerburg just announced the launch of a new Twitter-like app called Threads. The app, built by Instagram’s team, allows users to share text updates and engage in public conversations. You can access Threads through your Instagram account and posts can be up to 500 characters in length. You can also enhance your posts with links, photos and videos up to 5 minutes long.

In less than a week, Threads has already reached over 100 million users, and is projected to reach 200 million users in the next 2 years. With this kind of success so early on, it seems Threads will be here for the long haul.

Brands should definitely consider implementing this platform into their future digital marketing operations. As our founder Dr. Jonathan Snow notes, “[Threads] may not replace Twitter, but it’ll be another platform/placement that is likely here to stay. Brands should start investigating & strategizing now.

TikTok Launches More LIVE Subscription Perks

TikTok launches more LIVE Subscription perks, including subscriber only videos. As the name suggests, subscriber only videos are exclusive pieces of content for TikTok LIVE subscribers. TikTok’s new LIVE subscription feature will enable users to show appreciation and support for their favorite creators.

At first, this feature will be accessible to invite-only creators and later on will roll out globally. Features like subscriber badges, exclusive custom emotes, and subscriber-only chat will help foster deeper connections between creators and their audiences while enabling opportunities for creators to boost their earnings through diversified monetization.

Snapchat+ Celebrates 4 Million Subscribers

It’s been a year since Snapchat launched Snapchat+ — its subscription-based service that offers exclusive access to “experimental and pre-released features.” The platform now boasts a user base that surpasses over 4 million subscribers. Snapchat+ users enjoy features that enable them to engage with a wide network of friends and their favorite creators while personalizing the app’s appearance to meet their individual preferences.

Over the past year, Snapchat has rolled out exciting new features to enhance its user experience like Snapchat for Web and My AI, its AI powered Chatbot. As of late, Snapchat has 20 features with more on the horizon. This milestone highlights the growing popularity and appeal of Snapchat+ among users who are eager to explore its cutting-edge features and functionalities.

Stay Up To Date With Digital Marketing News

Keeping up with the latest in the digital marketing landscape is key to staying competitive and amplifying the success of your marketing operations. Get all the news and updates you need from The Snow Agency to step up your marketing game and if your brand is in need of a digital marketing tune-up, reach out to us today. See first-hand how a customized strategy can be game-changing for your growth and performance.

Take the first step and contact us for a consultation today.