With minimal creative assets, no pixel installed on the website, and a hard to navigate website we knew we would have to approach this very strategically in order to portray the unique value of this product. After installing the pixel on the website, we were able to make custom website audiences and lookalikes based on events triggered on the website. We started by retargeting anyone who engaged with her instagram or visited her website and saw outstanding results, we then made lookalikes based off of these audiences and began to prospect customers who had similar characteristics. Our first week of testing we saw EXPLOSIVE results and we were able to quickly identify our ideal market as well as what content & ad copy resonated best with them. These insights allowed us to curate the appropriate content to portray her unique value as well as the adjustments that needed to be made to the website to improve conversion rate.