how we helped
Alpha Clothing Co.
Alpha Clothing Co. is an athleisure brand that had tremendous organic engagement from their social pages but was struggling to convert these people into potential customers. They needed help monetizing their following and driving purchases and website visitors consistently and profitably.
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services & solutions for Alpha Clothing Co.
Develop the Ideal Customer Profile
The Snow Agency took a deep dive into the Instagram and Facebook accounts. We noticed that Alpha Clothing Co. had been posting and noticed remarkable engagement from customers about the looks and styles of their clothing. Alpha Clothing Co., created its unique line of clothing to serve the fitness community with top-quality products and unmatched comfort. Alpha Clothing Co. was dedicated to growing its brand image with the highest resolution imagery and providing the most optimal clothing for athleisure on the market. Ultimately, Alpha wanted to scale their audience and reach everyone who was looking for gym clothes that were comfortable enough to wear at home or the gym.
Creative Content Production
Multi Channel Retargeting
To build awareness of Alpha Clothing’s holiday sales, we leveraged a multi-channel retargeting strategy that also included YouTube and the Google Display Network. This insured we were “top of mind” throughout the entire holiday season, maximizing sales.
Our Google Search and Shopping ads captured anyone searching for “Alpha Clothing” or “Fitness Clothing” after seeing ads Facebook, Instagram, YouTube or the Display Network. By holding the top positions on Google, we were able to ensure our customers wouldn’t get distracted by competitor websites or knock-off brands.