To build awareness of Alpha Clothing’s holiday sales, we leveraged a multi-channel retargeting strategy that also included YouTube and the Google Display Network. This insured we were “top of mind” throughout the entire holiday season, maximizing sales.
Our Google Search and Shopping ads captured anyone searching for “Alpha Clothing” or “Fitness Clothing” after seeing ads Facebook, Instagram, YouTube or the Display Network. By holding the top positions on Google, we were able to ensure our customers wouldn’t get distracted by competitor websites or knock-off brands.