Alpha Clothing Co is an athleisure brand that had tremendous organic engagement from their social pages but was struggling to convert these people into potential customers. They needed help monetizing their following and driving purchases and website visitors consistently and profitably.
Alpha Clothing Co. had a very engaging audience on their social pages as well as a strong branding that fit very well with their lifestyle photos and creatives. We were able to identify their prospective customer base and their interests by analyzing the potential customers already engaging with his brand via social media.
Like What You See?
The Snow Agency took a deep dive into the instagram and facebook accounts that Alpha Clothing Co had been posting from and noticed remarkable engagement from customers about the looks and styles of their clothing. Alpha Clothing Co, created their unique line of clothing to serve the fitness community with top quality products and unmatched comfort. Alpha Clothing Co was dedicated to growing their brand image with highest resolution imagery and providing the most optimal clothing for athleisure on the market. Their goal was to reach a large number of individuals looking for gym clothes that were comfortable enough to wear at the gym or at home.
The creatives that were used for Alpha Clothing Co were high quality product shots directly from the product catalog which was segmented based on the styles of clothing ex tops, bottoms, hats & hoodies. They were displayed in carousel or collection style ad using a dynamic placement slideshow which gave different views of a single product within a carousel slide highlighting the functionality and designs. We used this style of ad for both prospecting and retargeting as well as some lifestyle shots of people wearing the apparel at the gym and at home. The ad copy and and headlines that were used were very brand specific and really hit home with the customer persona we had identified.
Utilizing the high traffic social pages and DPA ads we started with a very detailed retargeting campaign and within the first three month that campaign was over 10x ROAS. Our prospecting campaigns were created with the utilization of in-depth analysis of data to optimize our seed audiences and we began to make lookalike. Our detailed targeting of competitors in the same vertical, lookalikes during holiday sales, and a multi-faceted approach to both prospect for new customers and keep existing customers engaged and coming back for more.
To build awareness of Alpha Clothing’s holiday sales, we leveraged a multi-channel retargeting strategy that also included YouTube and the Google Display Network. This insured we were “top of mind” throughout the entire holiday season, maximizing sales.
Our Google Search and Shopping ads captured anyone searching for “Alpha Clothing” or “Fitness Clothing” after seeing ads Facebook, Instagram, YouTube or the Display Network. By holding the top positions on Google, we were able to ensure our customers wouldn’t get distracted by competitor websites or knock-off brands.
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