Okendo-Klaviyo Integration is Key in Retention Marketing

While the allure of new customers is undeniably appealing, when it comes to e-commerce profitability, the smart money’s on retention, every time.
Acquisition is costly — a new customer can require as much as five times the investment needed to retain an existing customer.
Retained customers also plough more back into your business. Studies have shown that an increase as small as 5% in customer retention can lead to a 25 – 95% increase in profits.
So once you’ve decided to focus on keeping your existing customers around, happy and loyal, what’s the best way to ensure your retention strategy is firing on all cylinders?
Brands need to make each and every customer feel truly valued, seen, and understood.

Nail Your Strategic Personalization

Ecommerce is a fast-paced, competitive environment. Nothing ever stays still for long!
But as quickly as technology advances — and you elevate the experience delivered by your store — customer expectations also rise.
For modern audiences, personalization is now so much a part of their everyday lives, that it’s the brands that fail to leverage it correctly that tend to stand out.
Being shown irrelevant, unappealing products and content feels jarring and doesn’t lay the foundations for a great brand relationship. It does nothing to help your quest for retention.
All the more reason to make sure your personalization strategy is at peak performance when it comes to your customer communications.
Reviews are a huge asset when it comes to obtaining data to help improve your personalization efforts. From interests, preferences through to gender and age range.
The recently announced Okendo-Klavio integration means it’s easier than ever before to ensure your email campaigns are populated with perfectly personalized content.
Campaigns in Klaviyo can now pull Attribute data directly from Okendo, fueling advanced segmentation that results in perfectly pitched emails, and skyrocketing engagement.
Quickly gain insight into the type of content that is most likely to keep a customer interested, attracted and invested in your brand. A huge win for your retainment strategy.

If you’re serious about retention, then it’s essential that you commit to creating gold standard customer feedback loops.
The act of submitting a review should be the start of something, not the end. If a customer has gone out of their way to feed back on their experience, that effort needs to be respected and reflected in the way that your communication adapts as a result.
Creating automated email flows that factor in reported customer experience (revealed by the reviews they leave) is a fantastic way to double down on positive feedback. This strategy also ensures that disappointed customers are handled sensitively, with the chance to be brought back on board.

The new Okendo-Klavio integration offers excellent functionality in this area. “Events” recorded in Okendo can now be recognized by Klaviyo flows, triggering differentiated messaging.
An example of this might be a customer leaving a glowing five-star review. Using the new Event Sync functionality, retailers can follow this up with an automated message to thank them. This personalized touch goes a long way towards making a customer feel appreciated.
Beyond this, ecommerce brands can also use this positive experience to encourage the customer to refer a friend. By acting while the positive experience is still fresh in their mind, you have the chance to attract a new customer, while retaining a loyal one!
If a negative review was left, you can still act to mitigate the damage and increase the chances of loyalty, by automatically triggering a Support email, to acknowledge their frustration, and try to minimize the disappointment they experienced. Damage limitation that in turn, leads to an increased chance of retention.

With so much choice available in the crowded world of modern ecommerce, retaining the customers who’ve already invested in your products is absolutely crucial.
The post-purchase experience is every bit as important as the path that led them to become an active customer in the first instance – and savvy online retailers are increasingly aware of this fact.
Harnessing the power of smart, automated email flows, and the goldmine of insightful data provided by customer reviews, the new Okendo-Klavio integration offers ecommerce brands unrivaled scope to deploy smart new strategies to boost retention.

If you’d like to test out the Okendo app on a 30-Day FREE TRIAL, be sure to sign up by clickingcilcking this link > http://www.okendo.io/forms/demo/?affiliate_id=thesnowagency.com