Email Marketing Is STILL Important. Here’s How To Do It Right in 2021.

Email Marketing Agency - The Snow Agency

Why Email Marketing Is Still Valuable in 2021

It’s 2021. Is email marketing still important? The short answer is yes — but we won’t leave it at that. Email is a more personal and intimate way to foster relationships with your customer base. According to Forbes, it costs more money to gain a new customer than to keep an old one, and email marketing is a great way to utilize your existing customer base. Successful email marketing still requires time, attention, and finesse to be effective and achieve the best results.

What Is Email Marketing?

Email marketing is a form of direct digital marketing where advertisers can reach customers with information about new products, special events, great deals, and more. While you may consider this an outdated form of marketing, the developments in tech that make people believe email is obsolete happened recently due to our changing digital world.

Overall, email marketing is very similar to its predecessor, print marketing, which still exists and has real value in modern life. We see flyers, magazine ads, and newspaper ads used today in many different fields. These print marketing tactics attempt to reach customers and include a “call to action,” clearly directing the customer to take a specific action after viewing the ad.

Email Marketing Agency - The Snow Agency

Is Email Marketing Still Important in 2021?

Email is still a relevant way to reach people in 2021. Over four billion people used email this year and experts predict that number will continue to grow. In the United States, over 90% of adults have emails and check them regularly. Despite the rise in social media advertising and other forms of communication like text messages, email marketing still deserves time and investment in your marketing strategy in 2021 and beyond.

What Are the Benefits of Email Marketing?

Benefits of Email Marketing- The Snow Agency

Here are a few lasting benefits of email marketing to help demonstrate its relevance despite the advance of technology since the early AOL days:

  • Targeted content: Targeting isn’t limited to social media — you can do it via email too. When building your email list, you should also be documenting your customers’ preferences as you learn more about them so you can send more relevant content. Email marketing also allows you to send content with personalized details like names to make your communication feel more like a relationship and less like an advertisement.
  • Build rapport: Email marketing is a great way to build rapport with your customer base through continued contact. Customers get dozens of emails a day, so yours need to stand out. For your emails to get noticed, it’s crucial your company sends well-thought-out emails that bring value to the customer. Over time, subscribers will become more invested in your business and want to keep up-to-date on all your sales and events.
  • Collect feedback: Customer feedback is worth its weight in gold. You can improve and grow your business using this valuable information – what better way to obtain this information than by email? It always helps to provide a small incentive, although many customers will give feedback without incentive on a company they are invested in and have a good relationship with.
  • Boost sales: Email marketing allows you to take advantage of people’s impulsivity if you formulate your emails correctly. One way to do this is to send emails with similar products to that subscriber’s previous purchases. You also need to create a lot of value in your message — get them invested in the brand values and identity so that they integrate this brand into their lives beyond just a purchase, and they’ll stick around. Pulling the trigger on a purchase as a result of an email isn’t an anomaly – email marketing garners $37 billion in sales every year.
  • Easily measured: It’s a common misconception that email marketing cannot be measured as easily as other types of marketing. Email marketing is easy to track with valuable metrics such as open rate, click-through rate, and conversion rate. All of these metrics go a long way towards developing a solid, effective email marketing program.
  • Financial investment: Some companies spend a fortune on marketing — especially social media marketing. But sending out emails is cost-effective since sending an email doesn’t cost anything. You have to spend some resources creating a solid email, considering that there may be costs associated with design, copy creation, and possibly even an email marketing software. But this amount is minuscule compared to the amount of money spent on social media advertising campaigns.

Best Practices for Email Marketing in the 21st Century

Email Marketing Best Practice- The Snow Agency

Email marketing can be effective, but it’s a lot easier to do email marketing wrong than to do it right. Thankfully, we’re here to help with email marketing best practices for the 21st century.

  • Get consent: There’s nothing worse than unsolicited marketing emails. Ensure you’re not sending unsolicited emails by requiring subscribers to opt into your marketing emails. How do you get prospects to opt-in? Perhaps the best way is to offer incentives in exchange for their consent to receive email, like 10% off their next purchase or early access to your next big sale.
  • Make unsubscribing easy: Getting consent is vital, but keeping it is also necessary. Always make it easy and straightforward for people to unsubscribe to your emails if they no longer wish to receive them. To figure out why the person is unsubscribing, it’s a good idea to include a short survey alongside the unsubscribe request. This allows you to gain valuable insights that can benefit your email marketing strategy.
  • Find the right frequency: Perhaps the hardest part about email marketing is figuring out the ideal frequency for your messages. You don’t want to send too often and end up annoying your subscribers. You also don’t want to send too infrequently and become distanced from your customers — email marketing is about building rapport and relationships. Try to find the right frequency for your brand based on past performance and analytic metrics.
  • Always provide value: If your messages have no value, they won’t get opened. Be upfront with the value and purpose of your message right in the subject line. Before sending out messages, always ask yourself if you would like to receive this message. What can you gain from it? Putting yourself in your customers’ shoes is always a smart business practice, especially when it comes to email marketing.
  • Embrace customization: Customize your emails with a unique sender name and embedded customer name to make them feel more personal. Gone are the days of sending emails from “no-reply” addresses – create a memorable sender name directly related to your brand, like an “employee name” alongside your brand name. Another way to personalize your message is to include the customer’s name in the copy to build authentic, first-name-basis relationships with your subscribers.

How to Effectively Combine Email Marketing With Other Approaches

Email marketing is essential, but it’s never a good idea to focus your marketing on one single avenue. So how can you diversify your marketing strategy to include emails alongside other approaches? Email marketing fits seamlessly into other types of marketing, especially when it comes to social media.

When combining email marketing with other approaches, it’s essential to have a plan. Deciding what channels you’re going to use? Go with popular platforms like Facebook, Instagram, YouTube, Snapchat, and TikTok. There’s also SMS marketing to consider. Choosing your channels beforehand can help you create a cohesive and complementary strategy that makes sense for your business.

Consider your audience. Many forms of marketing allow you to target specific groups of people based on set qualifications, so you need to know your target audience before you begin. It helps to create a detailed customer persona with in-depth information about your ideal customer.

Think about your goals. There’s more to marketing than driving sales. Are you looking to increase brand awareness? Do you need more customer information or feedback? Your marketing approach will differ depending on your overall goals and objectives.

What Can an Email Marketing Agency Do?

Email Marketing Services- The Snow Agency

This is just the tip of the iceberg of email marketing. If you’re feeling lost and overwhelmed by all of this information, the right email marketing agency can help.

An email marketing agency can guide you through implementing email marketing from start to finish. But what does that look like in practice?

If you’re partnering with us, we’ll first conduct an audit of your current email structure. Then, we will optimize your email list by organizing your subscribers into different segments that will allow you to send more targeted and personalized information. After laying the groundwork, we move on to the fun part: copywriting and designing your actual messages. We provide automated content like welcome emails, abandoned cart emails, and post-purchase emails in addition to specific campaigns.

Our work doesn’t stop once we hit send — we keep working to ensure your campaigns are experiencing massive success and actively meeting your objectives. Take Hollywood Hair Bar. We got this client a 1,708% increase in total sales, a 2,956% increase in online store sessions, and a 2,080% increase in total orders — all within 60 days.

If this sounds far-fetched or maybe even impossible, we have the experience, stats, and testimonials to prove it.

Wrap Up

It’s understandable that people dismiss email marketing in favor of 21st-century alternatives. But email marketing has held strong for decades and will continue to do so. Email is an easy and affordable strategy you can use to grow your brand if done correctly. Using an email marketing agency is the best step you can take to start benefiting from this not-so-new approach.

Sources:

7 Ways to Effectively Build Rapport With New Customers | INC

3 Reasons to Ask for Customer Feedback | Forbes

Buyer Personas: What They Are, Why They Matter and How to Best Build One | Entrepreneur

Does It Still Cost 5x More To Create A New Customer? | Forbes

The Latest Must-Know Email Marketing  Statistics for 2021 | Kinsta

Best Ways to Use Facebook Ads to Take Down Your Competition

Types of Facebook Ads - The Snow Agency

Use Facebook Ads to Take Down Your Competition: The Complete Guide

Odds are your competitors are already advertising on Facebook, so you might be considering it too. Figuring out this realm on your own can be confusing and overwhelming if you’re starting from scratch. If you aren’t sure how to take advantage of this platform, The Snow Agency is here to help. We’ve helped over 70 clients stand out within crowded industries by leveraging the power of Facebook — and we can help you succeed too.

Benefits of Advertising on Facebook

Facebook Ads Agency - The Snow Agency

Facebook ads are potentially one of the best ways to take down your competition. Here are some of the main benefits of advertising on Facebook and powerful statistics that speak for themselves:

  • Reach: Perhaps the most significant benefit of advertising on Facebook comes down to reach. You want to advertise where your customers are, and with over 2.7 billion monthly active users, they’re probably on Facebook. But Facebook doesn’t just have numbers, it also has engagement, with 73% of users logging in daily and an average daily use time of 38 minutes, according to Statista.
  • Variety: Facebook has tons of different advertising options to fit your business and your advertising objectives. There are simple ad solutions that don’t involve using Facebook’s Ad Manager, as well as advanced ad solutions where you can create, customize, and place your content.
  • Affordability: Many people assume they can’t afford to advertise on such a huge platform like Facebook. Multiple types of ads are very affordable, even for smaller or newer businesses with limited marketing budgets. According to WebFX, the average cost per click (CPC) on Facebook is $0.97, and the average cost per 1,000 impressions (CPM) is $7.19. Facebook also allows you to set a budget for your campaign ahead of time, so you don’t end up spending more than you wanted to.
  • Specificity: Your advertising won’t succeed if your content isn’t reaching the right people. With Facebook ads, it’s easy to reach your target group with your content, making it more likely to appeal to them. Facebook allows you to target specific groups of people to view your advertisements based on their user data. Targeting is one of the best ways to increase your return on investment (ROI) and will be covered more in-depth later on.
  • Measurability: The last benefit of using Facebook ads is measurability. Facebook ads provide you with valuable insights into campaigns as they’re running. With these insights, you can ensure your ads have their desired effect. If an ad isn’t getting the results you wanted, you’ll notice and take steps to adjust it so you don’t waste more money on an ineffective ad.

Different Types of Facebook Ads to Know About

Types of Facebook Ads - The Snow Agency

After reading about all those benefits, hopefully you’re ready to start advertising on Facebook. Launching ads on Facebook isn’t something you should do impulsively. Be strategic and smart about getting your money’s worth, as many different factors go into a successful Facebook ad campaign. One of the first factors to be aware of relates to the type of advertisements you choose, as Facebook offers several different formats.

Here are some of the different types of Facebook ads to know about to choose the best ones for your brand:

  • Facebook Image Ads: This type of ad is great for beginners as it’s relatively easy to create and post. It consists of an image, headline, ad copy text, and link description. Image ads need to have a strong call to action that typically links back to your website. Image ads need to be eye-catching and well-written, so take care when choosing a photo, writing the ad copy, and launching. Think about all the different images people scroll past on their feeds every day – what will make yours stand out? Once you have the right image and text, make sure they are the right format, size, and resolution to meet Facebook’s requirements.
  • Facebook Video Ads: Video ads require a bit more work, but can also come with a huge reward. Video ads are a great way to stand out amongst the less exciting image ads used by your competition. By appealing to more senses through sight and sound, you can increase the likelihood a user will stop scrolling to view your video. We recommend keeping Facebook video ads 15 seconds or less, so it’s essential your ad is clear and convincing in a short amount of time.
  • Facebook Carousel Ads: Promote more products, offers, and information with carousel ads. You can include up to 10 different images or videos, each with its own link. This is a great way to ensure that your content will appeal to more users. A clothing company can include images of 10 different shirts on a carousel ad, and with the right targeting, at least one of those shirts will appeal to the viewer.
  • Facebook Collection Ads: Collection and carousel ads both feature multiple products, but collection ads have the advantage of viewing and browsing multiple items at once. It offers a user-friendly platform for people to discover, browse, and purchase products from within the app. This type of ad consists of a headline and a cover image with multiple products shown beneath.
  • Facebook Post Boosts: These ads take one of your existing Facebook posts and “boost” it so it shows up on more users’ feeds. This is a great way to cross-utilize your posts that have performed well in the past. Since a post boost looks like a regular post and not an ad, it also allows your brand to fit seamlessly into users’ Facebook feeds.

How to Effectively Target on Facebook

Facebook Targeting- The Snow Agency

We’ve mentioned targeting several times as a benefit of using Facebook advertising. And while targeting can be an effective way to take down your competition, that’s only true if you know how to use it.

Here’s what to know about effective targeting mechanisms through Facebook ads:

  • Demographic targeting: Start narrowing down your potential audience with demographic targeting. You can choose to target people based on their age, gender, and language. Going a step further, you can target people based on education level, generation, political affiliations, and more.
  • Location targeting: This type of targeting allows you to target people based on their geographical location. Location targeting is a beneficial option for brick-and-mortar businesses that are looking to gain business in specific cities.
  • Interest targeting: With interest targeting, you can narrow down more than 2.7 billion Facebook users by their interests, such as fashion, food, entertainment, fitness, business, and so on.
  • Behavior targeting: You can also target people based on specific actions they have taken, like a purchase they have made. Behavior targeting also allows you to target people based on events they’ve gone to, the research they’re doing, or apps they use.
  • Connections targeting: To start building real relationships and rapport with your online community, you can target people who have previously engaged with your Facebook page or events.
  • Lookalike audiences: By analyzing details about people who are currently engaged with your business online, you can create a “lookalike audience” with similar traits. This increases the likelihood that your content and products will appeal to the people you’re targeting.

Facebook Ads Best Practices for the Best Results

Facebook Ads Best Practice- The Snow Agency

Now that you know the basics, it’s time to put it all together to create a killer ad campaign that will take down your competition. Here are the final steps to mastering Facebook ads and running your competition out of business:

  • Know your target audience: Successful targeting requires already knowing a lot about your ideal customer. The best way to determine this is to create a customer persona. This profile goes beyond the basic demographic indicators and creates a realistic person with likes, dislikes, desires, motivations, and more.
  • Know your advertising objectives: Most people assume the only advertising objective is sales, but that’s not the case. There are several different objectives when it comes to advertising, including awareness, consideration, and conversions. Set an objective and always keep it in mind as you’re going through the process of creating your ad campaign.
  • Focus on your copywriting: The key to a successful ad is strong copywriting. Visual components are important, but you’re calling users to action through words. The writing should be clear and concise while providing value and incentive. Be creative and use words that provoke emotion and enthusiasm. All of these components contribute to a strong call to action that will leave viewers wanting to act.
  • Monitor your metrics and results: Once your campaign has launched, it’s crucial to continually monitor your campaign to ensure it’s effective. Facebook provides a ton of data and insight about your campaign, so use this to your advantage to identify potential issues, make tweaks, and achieve better results.

Using an Agency to Take Down Your Competition

There’s a lot of work involved in using Facebook ads successfully, thereby allowing you to take down your competition. As a business owner, you already have a ton of work on your plate. Can you really add social media marketing to a list that already includes development, client relations, sales, staffing, and more? The good news is you don’t have to worry about any of this when you work with The Snow Agency.

We specialize in Facebook marketing and can get you great results on this huge platform. First, we help you determine the overall goal of your campaign. Next, we help you figure out who your target audience is and develop the best possible ways to access this group of people. From there, we create campaign content that’s eye-catching and creative, yet informative and professional. We launch and monitor the campaign along the way, making any necessary adjustments for the best results.

We’ve helped tons of clients grow and scale their businesses. One of our clients, Che Natural, experienced a 260% increase in return on ad spending, a 555% increase in sales, and an 801% increase in online sessions after only 60 days. And these numbers aren’t anomalies either – they are one of many examples of how we have helped our clients achieve their dreams.

We’re experts in Facebook marketing because we have been there and done it ourselves. Now, we are devoted to helping other companies enjoy the same success.

Wrap Up

While it’s tempting to use Facebook ads right away to compete with the big guys, it’s probably better to take a more strategic and measured approach. With the right research, due diligence, and follow-through, you’ll end up with an effective Facebook ad campaign that takes down your competition. And if you run into issues along the way or become overwhelmed by the intricacies of Facebook advertising, you can always reach out to The Snow Agency for a free consultation.

Sources:

Buyer Personas: What They Are, Why They Matter and How to Best Build One | Entrepreneur

Three Main Advertising Objectives | Small Business

Calls to Action that Convert Ecommerce Visitors Into Customers | Forbes

Facebook: daily active users worldwide | Statista

Cost Per Click on Facebook: What Is the Average CPC? | WedFX

TikTok Ads Cheat Sheet: How To Setup Your TikTok Marketing

TikTok Ads Agency - The Snow Agency

The Complete Guide to TikTok Ads: 2021

TikTok Ads Agency - The Snow Agency

TikTok has taken the world by storm and left many brands scrambling to figure out how to best utilize this booming new platform. You don’t want to be left in the dust when it comes to TikTok advertising. This platform is highly lucrative for brands looking to reach younger people, specifically Generation Z and Millennials. According to Forbes, over half of TikTok users are members of Gen Z. Read on to learn everything you need to know about effective advertising on this relatively new social media platform.

What Is TikTok and Who Uses It?

TikTok is a social media platform where users share short videos less than one minute in length on various topics. The app generates a “For You Page” for each user based on their specific interests, established by user data gathered from likes, comments, and follows. You can also search the app based on hashtags, sounds, and keywords.

TikTok experienced unprecedented growth in early to mid-2020 as people had more free time while stuck at home during the initial COVID-19 quarantine. It provided a much-needed respite from the world’s events and allowed users to create and share funny, engaging, and meaningful content.

According to Forbes, this app is popular among Gen Z and Millennials — 63% of users on the app fall between the ages of 10 and 29. The app is still growing amongst people in the 25-34 age range. With 2 billion downloads across the world, 165 million in the United States, and average daily usage of 80 minutes per day, TikTok has reached impressive heights in a short period of time.

What Are the Benefits of Advertising on TikTok?

Advertising on TikTok - The Snow agency

Here are some of the benefits of advertising on TikTok that might convince you that your brand needs to be on this platform:

  • Users see TikTok as real and authentic. By association, viewers will think of your brand in the same way.
  • TikTok has unique groups of influencers that brands can partner with to reach different audiences.
  • TikTok has different tailored ad options to grow awareness and engagement for brands across its huge platform.
  • TikTok offers affordable, easy-to-use advertising options, making it great for new or smaller businesses that can’t afford to spend a ton of money on advertising.
  • TikTok’s algorithm is impressive and can garner tons of user information that you can then utilize to target these individuals with your content.

What Are the Different TikTok Ad Options?

There are five different types of advertising formats to know about on TikTok:

  • In-feed video ads: This is a common type of advertisement that plays a sponsored video in between organic feed results. This feature makes this ad feel very natural and less salesy than some of the others. In-feed video ads include a short caption, sound, and a link with a specific “call to action” such as download, shop, order, or learn more. In-feed video ads can be anywhere from 10 to 15 seconds long, but shorter is typically better since TikTok revolves around short video content.
  • Branded hashtag challenges: This type of advertisement creates a branded hashtag where you can see sponsored content alongside user-generated content in the Discover tab. TikTok is largely based on trends and hashtags, and this ad option allows you to take advantage of this with your content.
  • Brand takeovers: This type of advertisement appears as soon as you launch the TikTok app. It’s ideal for mass awareness and direct sales since it gets you tons of views and exposure. Brand takeovers will cost you a pretty penny and need to be perfect to get your money’s worth. If you have a large marketing budget and want to get yourself out there, brand takeovers may be a suitable option.
  • TopView ads: Similar to brand takeovers, these ads are also full-screen and attention-grabbing, but they play about five seconds after app launch (as opposed to immediately after app launch). TopView ads offer the longest video capability out of all advertising options on TikTik with videos that last up to 60 seconds.
  • Branded effects: This type of advertisement differs from others on TikTok in that it doesn’t involve video. Instead, branded effects are filters, stickers, and lenses created for users across the platform to explore. Like branded hashtag challenges, these are a great way to increase engagement with your brand rather than users simply scrolling and viewing a video.

Best Practices for Advertising on TikTok

Guide to TikTok Advertising - The Snow Agency

Successful advertisement on TikTok is possible but not guaranteed without a comprehensive strategy. Here are some best practices for developing your first TikTok ad campaign:

  • Less is more: This golden rule of advertising is especially true on TikTok. Your video should be no longer than 15 seconds — 10 seconds is even better. Make sure your copy is short and sweet and your call to action is strong and straightforward. As TikTok is a video app, it’s always a good idea to eliminate unnecessary text.
  • Grab attention quickly: TikTok is a scrolling app, so you need to capture the viewer’s attention in the first second to prevent them from moving on to the next video. Use eye-catching colors and graphics that will quickly grab the viewer and convince them to watch the entire ad.
  • Tailor your content: If you have a great video ad that you’re thinking about transferring to TikTok, double-check the layout and specifications to ensure its compatibility with the app. TikTok uses vertical videos, so horizontal videos aren’t ideal here. The interface of the platform also tends to cut off the outer margins, so keep everything as centered as possible.
  • Work with influencers: Influencers are huge on TikTok, and partnering with them is a great way to improve your visibility and promote your brand. When it comes to TikTok influencers, don’t stress about partnering with huge personalities with tens of millions of followers. Instead of focusing solely on the numbers of followers, aim to find the right fit for your brand. If you aren’t sure where to find potential influencer partners, explore TikTok’s Creator Marketplace.
  • Monitor and tweak your campaigns: Once you have launched your campaign, it’s important to monitor the results. TikTok makes this easy within the Ads Manager, where you can see tons of information about your campaign, including conversions, cost per thousand impressions, cost per click, cost per action, click-through rate, and more. If your ad is underperforming, take this opportunity to make adjustments to achieve better results. With the proper monitoring and due diligence, you can achieve your initial campaign objectives.

How to Start Advertising on TikTok

TikTok Advertising - The Snow Agency

Once you have the basics down and you’ve decided on your objectives, strategies, target groups, and ad types, it’s time to post your ad. While those hard parts are over, you still have to go through the process of posting your ad. Here’s how:

  1. Go to TikTok Ads Manager and click on the “Campaign” tab at the top of the page.
  2. Under the “Campaign” tab, click the “Create” button.
  3. From there, choose your objective. You can choose between reach, traffic, app installs, video views, or conversions. This will be an easy choice if you go in with your objectives already in mind.
  4. Choose either automatic or manual ad placement. For beginners, we recommend automatic ad placement to make the process quick, easy, and painless.
  5. Choose the promotion type, the URL you want to link to, your display name, and your profile image.
  6. Determine whether users can comment on your ads or download your ads.
  7. Determine whether to use TikTok’s automated creative optimization — made especially for small businesses. You only need to input certain information, like copy, calls to action, and imagery, and then the rest of the process is done automatically, including regular evaluation and optimization.
  8. Set your targeting qualifications based on factors like gender, age, language, location, interests, and behavior.
  9. Set your campaign schedule and budget. As mentioned earlier, in-feed advertisements are a more budget-friendly option with a minimum of $50 spent per group and $500 per campaign. For an idea of how far this will get you on TikTok, the average cost per click is about $0.19 and the average cost per thousand impressions is about $1.82. Types of advertisements like branded hashtag challenges and brand takeovers can cost between $50,000 and $150,000.
  10. Set your bidding plan. TikTok offers bidding optimization that you can use to automatically participate based on set qualifications.
  11. After winning your bids, it’s time to upload your ad content in either photo or video format. Add the text and call to action.
  12. Click submit and wait for TikTok to approve your ad to ensure that it meets the platform’s guidelines.

Why Use a TikTok Ad Agency?

Advertising on TikTok is worthwhile but quite different from other platforms you’re probably more familiar with. TikTok hasn’t been around for that long, so it’s hard to become an expert in such a short period of time. If you’re looking for social media experts who understand this burgeoning new platform, look no further than The Snow Agency.

As experienced players in the social media game, we’ve used our expertise to take advantage of Tiktok for our clients as much as we can.

Having previously operated DTC ecommerce brands, Dan and Jon Snow know how effective of an ad platform TikTok is. The Snow Agency exists to help clients grow by capitalizing on all the opportunities this exciting relatively new app offers.

Start with a free consultation to discuss your business goals and your overall industry. From there, we build engagement, find influencer partnerships, create content, launch and manage your ads for the best possible results.

Take Che Natural. This small skincare brand experienced a 37% increase in conversion rate, a 260% increase in return on advertising spending, a 555% increase in sales, and an 801% increase in online sessions in 60 days. Che Natural is just one example out of more than 70 big-name brands that have experienced huge successes in a short period of time working with us. If they can have success, you can too.

The Rundown

TikTok is a new and booming platform that’s not slowing down any time soon. Many companies are slow or hesitant to advertise on a platform that they don’t know about. While this is understandable, it shouldn’t stop you from getting your name out there, reaching new audiences, and growing your business. You can accomplish this and more with the right TikTok ad agency to grow your presence on this revolutionary platform.

Sources:

Millennials projected to spend $1.4 trillion as generation’s influence grows | Bizwomen

TikTok: The Next Biggest Social Media Platform for Advertising | Business 2 Community

Keys To Consider When Working With Influencers | Forbes

What the Rise of TikTok Says About Generation Z | Forbes

TikTok crosses 2 billion downloads on back of record-setting | Business Insider

TikTok’s influencer culture: What makes it unique & how to join | Sprout Social

TikTok Advertising: The Ultimate Guide for Marketers | Ad Espresso

Business Help Center | TikTok

The 10 Ways a Google Ads Agency Should Grow Your Business

Google Ads Agency - The Snow Agency

Google Ads Agency - The Snow Agency

Another day, another Google search. What if your company was at the top of the list? With about 40,000 searches processed every second, advertising on Google is a good investment. Getting your ads on Google should be a priority, but it’s not the simplest process. So how can you start and gain profits as soon as possible? Working with a Google Ads agency is the best way to achieve this and more.

Why Use Google Ads?

Unless you’re living under a rock, you know the power of Google. How does that power translate into advertising? Here are several reasons why Google is one of the most effective advertising platforms out there:

  • Reach: Google’s reach is almost hard to fathom, with an average of over five billion searches per day, equaling over two trillion searches per year. Google enjoys a type of internet hegemony not commonly seen in this day and age, being the search engine with 90% of all internet searches. Think about it on a personal level – how many times a day do you Google something? Probably at least once. Your customers are likely also searching for answers on Google – answers your company could provide to them. You can reach the top of the search results list by utilizing Google Ads.
  • Targeting: Google is more than a search engine. It maintains a dominant virtual presence with several different arms, all able to reach, gather, and process large amounts of data on its users. Google Ads lets you use all this information to your advantage and reach people you otherwise wouldn’t have been able to reach with your content. Google can target users based on a variety of factors, including demographics, life events, affinity groups, and more.
  • Intent: Google Ads differ from other social media advertising options because of intent. When people are scrolling through Facebook or Instagram, they aren’t actively searching for something — they are trying to keep up with their friends. It’s easy for people to simply tune out ads on social media because it’s not what they’re looking for. On Google, people are actively looking for products, solutions, and answers that you can provide them by promoting your company. When you advertise on Google, you help people rather than annoying them — which is a common occurrence on other platforms.
  • Affordability: While the cost of advertising on Google varies depending on a whole host of different factors, it is relatively affordable and accessible for smaller and newer businesses with more modest advertising budgets. Depending on the industry, you can expect to pay somewhere between $1 to $3 per click, according to Word Stream. Google has a high return on investment (ROI) since you only pay per click; the average ROI is $8 for every $1 spent on advertising. Because of this, you know you’re getting results.
  • Analytics: Google can help you translate all the information it gathers into easy-to-understand metrics and insights. You can use these to benefit and grow your business. After launching a campaign, you can easily view valuable information about your results, including clicks, impressions, budget, customer behavior, and more. Based on this information, you can adjust your campaign if necessary to improve performance. Without this information, you could end up wasting money on an uninspiring and ineffective campaign.

How Does Google Ads Work?

Figuring out how to use Google Ads can be confusing if you’re new to the game. There are two main factors that determine your ad’s placement: specific keyword bidding and quality score, combined in the formula “Cost per click (CPC) bid x Quality Score (QS) = Ad Rank.”

The first factor is your CPC bid, which is essentially how much you’re willing to spend per click on a specific keyword. Next, Google determines the quality score by a variety of factors, including your click-through rate (CTR), keyword relevance, landing page quality, landing page relevance, ad text relevance, and historical account performance.

Let’s say that your maximum bid is $5 per click and you have a quality score of 8  – your ad rank will be 40. Based on the ad ranks of your competitors, Google Ads will determine the winner of that coveted top advertising spot, which is where your ad actually shows up on the page.

While the bidding system may seem impossible to win if you aren’t willing to bid tons of money on clicks, that’s not necessarily the case. The combination of CPC bid amount and QC score allows smaller businesses to better compete with larger ones if they have quality ads. For this reason, it’s especially important to focus on the quality score of your Google Ads to save you money and get you more views.

Do Google Ads Work - The Snow Agency

Why Use a Google Ads Agency?

It’s possible to create effective Google Ads without spending all your time bidding on keywords and creating high QS content. Using a Google Ads agency could be the solution you’ve been looking for. Agencies have experts who know this system inside and out, which is likely both more cost-effective and more efficient than trying to manage it all yourself, especially when you have lots of other responsibilities to manage.

Being a business owner comes with seemingly endless responsibilities. You already have to be a jack of all trades. Do you really have time to add “Google advertising expert” to that list? With a process as intensive as Google Ads, your time could be better spent in other areas, like sales, development, and hiring, while leaving your Google advertising to the experts.

What to Look for in a Google Ads Agency

While working with a Google Ads agency could be beneficial to your business, it’s important to note that not all Google Ads agencies are created equal. So how can you sort through the deluge of agencies and find one that will work for you?

Google Ads Agency Services - The Snow Agency

Look for a Google Ads agency that understands you, your business, and your goals. After growing our own brands using the power of social media, we founded The Snow Agency as a full-service digital marketing agency. As a result, we understand what it’s like to be in your shoes and are committed to sharing our expertise so you can achieve your goals. That’s why we believe working with us is preferable to using a huge, impersonal agency with no idea what it’s like to be a small business.

A great Google Ads agency is dedicated to customer service. Your ad agency should be a responsive partner, not some nameless, faceless entity you send a check to every month. We have tons of positive customer reviews and testimonials about the level of customer service received.

Find a Google Ads agency that can also handle more. Google Ads is a great way to grow your business, but it shouldn’t be the only platform you’re utilizing. We advise business owners to develop a comprehensive marketing strategy that involves several different platforms, including Facebook, Instagram, YouTube, Snapchat, and more. Handing all of those on your own is likely not a realistic option — which is where a full-service digital marketing agency comes into play.

We are knowledgeable about all of these different platforms and can help you develop an effective and comprehensive marketing strategy that essentially ensures growth and future success.

10 Things a Google Ads Agency Should Do for You

Benefits of Google Ads Agency - The Snow Agency

Here’s what you should expect when you hand your Google Ads services over to a partner:

  1. Strategizing: iscuss the ins and outs of your business from the first call, highlighting your goals and struggles to help your agency build an effective ad strategy.
  2. Targeting: Determine your target groups based on information like demographics, location, and interest groups. An ad isn’t as impactful if it’s not shown to an audience who’s interested in it.
  3. Content creation: Captivating content creation and copywriting is essential to standing out amongst a sea of competitors. Your value, call to action, and basic information all need to be clear in just a few lines.
  4. Pay per click: Efficient strategy and compelling content are key to keeping your PPC approach profitable. Doing this right can provide both a huge return on investment as well as an increase in brand reach.
  5. Remarketing: Targeting people who have previously visited your site is a surefire way to increase lifetime value while increasing the likelihood of purchase if the user hasn’t already bought from your store.
  6. Search & display network: To boost brand awareness and recognition, expand beyond PPC ads and explore  search and display advertisements.Google shopping: Boost your sales through Google shopping by using optimized product data that fits seamlessly into Google’s algorithms.
  7. Testing:  Before your campaign goes live, test all your content for effectiveness.Maximizing your advertising budget should prevent this issue.
  8. Monitoring: To ensure your campaign is effective, monitor its progress consistently post-launch.With diligent monitoring, your ad agency can proactively take steps to fix these issues and push your campaign back on track.
  9. Reporting: Stay updated throughout the entire process by requesting campaign status reports from your agency. Ideally, you’ll never be in the dark and you’ll always have peace of mind that your money is well-spent.

Final Thoughts on Google Ads

Figuring out the Google Ads bidding and ranking process can be difficult. This doesn’t mean that you should avoid the platform altogether, as you’d be missing out on a ton of potential business. Instead, by working with a Google Ads agency to create, place, and monitor your campaigns on this platform, you’re making your life easier and growing your business in the process.

Sources:

The Age of Analytics and the Importance of Data Quality | Forbes

5 steps you must take to reach your target customer | Biz Journals

How to A/B Test Ads | business.com

10 Google Search Statistics You Need to Know in 2021 | Oberlo

Google Search Statistics | Internet Live Stats

Return on investment (ROI) | Google Ads Help

How Much Does Google Ads Cost? [2021] | WordStream

Snapchat Advertising in 2021: Everything You’ve Ever Wanted to Know

Types of Snapchat Ads - The Snow Agency

Snapchat Advertising Agency - The Snow Agency

When you think about social media advertising, the big three probably come to mind: Facebook, Instagram, and YouTube. But there are other social media platforms out there that can be just as effective at lower prices with huge user bases, one of which is Snapchat.

Despite having 265 million daily active users at the end of last year, many companies overlook Snapchat because they don’t understand it. Don’t let yourself fall into this group — read on for the complete guide to advertising on Snapchat.

What Is Snapchat and Who Uses It?

Snapchat is a mobile social media app available on both Android and Apple devices. The basic concept is to send and receive pictures and short videos with friends. Content sent on this app has a time limit and disappears after being viewed. People tend to use this app to send more mundane and everyday “snaps” rather than the highly edited and tailored pictures we see on Instagram.

Although the initial point of Snapchat was to send pictures and videos between friends, it has since expanded its features. There is a “Snap Story” feature where users can post pictures and videos for all their friends to view for 24 hours. There’s also a chat feature where messages disappear after being sent, keeping in theme with the app’s temporary nature. The final feature is a “Discovery” section where users can view content from publishers and brands rather than their personal friends.

There’s more to Snapchat than meets the eye, but who uses it? It’s not unrealistic to say that those in older generations know little to nothing about Snapchat, except perhaps that their kids use it too much. This perception is generally true. According to Statista, only 5% of people in the United States age 56 and older use Snapchat, compared to 48% between the ages 15 and 25. The usage of Snapchat slowly drops off amongst older demographics, with 30% of those between the ages of 26 and 35 using the platform, 18% between 36 and 45, and 11% between 46 and 55.

But younger generations don’t just use Snapchat casually. It’s their preferred platform, with 34% of teens choosing Snapchat over TikTok (29%), Instagram (29%), Twitter (3%), and Facebook (2%), according to CNBC. If you’re looking to reach Generation Z or Millennials with a captivating, cost-effective experience, Snapchat is where it’s at.

Why Advertise on Snapchat?

Although we touched on some of the benefits of advertising on Snapchat, we need to dive into the full picture of this beneficial platform.

Here are some of the reasons to advertise on Snapchat:

  • Reach: Snapchat advertising allows you to reach your potential customers where they spend their time and feel comfortable. This can help you reach a new audience you might have trouble reaching on other platforms like Facebook.
  • Visuals: Unlike other platforms, Snapchat ads are full-screen and so are harder to ignore. As such, they receive up to two times more visual attention when compared to other types of social media ads.
  • Audio: If you want potential customers to hear you, advertise on this platform. On other platforms such as Facebook, most ads are viewed without sound, making them less effective. On Snapchat, viewers see over 60% of ads with the audio on, ensuring that users see and hear your content.
  • Targeting: Snapchat ads offer powerful targeting mechanisms to reach specific groups of interest. Snapchat uses data from Oracle Data Cloud, allowing you to take advantage of detailed information to reach and learn more about potential customers.
  • Results: Users are five times more likely to click on your Snapchat ad and two times more likely to purchase a product as a result of your content compared to other social media ads, according to Social Media Today.

What is Snapchat - The Snow AgencyConsider Hollywood Hair Bar’s success with Snapchat ads. In order to connect with their target audience, they capitalized on user review videos for their ads on Snapchat, which rapidly drove online sales. After 60 days of working with The Snow Agency, Hollywood Hair Bar experienced a 1,708% increase in total sales, a 2,956% increase in online store sessions, and a 2,080% increase in total orders.

What Are the Different Types of Snapchat Ads?

There are several different types of advertising formats to choose from on Snapchat, including:

  • Snap ads: These photo or video ads appear between various types of content throughout the platform between Snapchat stories. They include a clear “call to action” with a button to download, learn more, order, or shop. These ads need to be quick — about five seconds or so to hold the user’s attention, according to Snapchat themselves.
  • Collection ads: Similar to regular snap ads but with a twist, these photo and video ads incorporate specific products. Below a main image or video, specific products appear with the option to tap on those products to learn more and make a purchase. This is a great option for ecommerce companies trying to show off a wider range of products.
  • Story ads: Appearing in the “Discover” section, this type of advertisement includes a number of different slides that the user can swipe through. These slides would contain more information about your company than would normally be provided in a basic snap ad. This is a great opportunity for businesses to promote their story and value to users.
  • Snapchat lenses: Snapchat is well-known for its lenses, allowing your company to get creative, have fun, and show off your brand through Snapchat lens advertising. These lenses add 3D effects, objects, and transformations to a user’s Snapchat message, like the infamous dog ears filter. They can be specialized to highlight your brand and engage more users. Lenses also have the option for interaction, so the more interactive and memorable, the better.
  • Snapchat filters: Filters and lenses are not the same. On Snapchat, you can apply filters by taking a photo or video, then swiping through to see the different filters available. Filters contain stylized text and images that target specific demographics. Companies can design and promote their own filters that people can then apply and send to their friends.

How to Tailor Your Snapchat Advertising Strategy?

It’s always a good idea to have a comprehensive and strategic approach to advertising, and Snapchat advertising is no exception.

Here are some key tips to keep in mind when developing your Snapchat advertising strategy:

  • Start with objectives and goals: Think about what you’re trying to accomplish on this platform. Are you trying to increase app downloads? Are you trying to increase website traffic? Increase sales? Your campaign will look different depending on your goals, so set these first before moving on.
  • Target the right people: Once you’ve set goals and objectives, move on to targeting. No matter how great a campaign seems, it won’t be effective if it’s not reaching the right people. You can avoid this issue by using Snapchat’s targeting mechanisms. Snapchat allows you to target people based on demographic information, geographic location, interests, behaviors, and previous engagement with your brand.
  • Engage with your audience: Advertising doesn’t have to be a one-way interaction, especially on a casual app like Snapchat. One way to promote your Snapchat channel is to offer a coupon code for customers who snap you a certain photo. You can announce events through filters, encourage followers to send their snaps to you, and repost them. This is an innovative platform where creativity can deliver the best results.
  • Take advantage of analytics: Snapchat allows you to track the effectiveness and reach of your posts and advertising campaigns through analytical metrics. These metrics include story opens, story screenshots, story completion rate, open rate, and estimated total followers. The platform also shares tips with you on how to improve your ad performance. From there, you can always keep learning, growing, and snapping.

Types of Snapchat Ads - The Snow AgencyHow to Launch a Snapchat Ad Campaign?

Snapchat is a user-friendly platform that makes launching a Snapchat ad campaign easy. But doing it for the first time can be confusing — let us guide you through it.

  1. Go to Snapchat Ads Manager.
  2. Choose which type of ad you want to create: Instant Create or Advanced Create. Instant Create is simple and easy to do—you can do it in five minutes and create a campaign with one ad in just three steps. Advanced Create is more in-depth and allows you to take full control of your campaign, allowing you to create multiple ad sets.
  3. Choose the goal of your campaign. Common choices include website visits, app installs, and app visits.
  4. Insert the URL you want the campaign to link to.
  5. Insert your business name, headline, and call to action.
  6. Upload the photos or videos that you want to be included in the ad.
  7. Set your targeting qualifications based on factors like gender, age, language, location, and interests.
  8. Set your campaign start date, end date, and budget. You can either set a budget per day or a total campaign budget. Daily budgets start at as little as $5 a day, making this a great option for smaller or newer businesses trying to get their names out there without breaking the bank.

How to Find a Great Snapchat Ad Agency?

Effectively advertising on Snapchat takes a lot of research, time, and work. Ideally, you could focus on creating amazingly creative Snapchat ad campaigns that your customers will love. In reality, you have other responsibilities to focus on. But that doesn’t mean you should give up on Snapchat altogether – you just need the right team to work alongside you.

We are a full-service digital marketing agency that helps ecommerce companies and local businesses advertise on platforms like Snapchat. We can handle the entire process, leaving you with the peace of mind that your campaign is in the right hands. Starting with a complimentary consultation, we review your business goals and any current struggles. Then, we create a strategy to meet those goals and overcome those struggles. We know we can help you because we have already gained over $250 million in online sales across all of our 70 clients.

Final Thoughts on Snapchat

You want to be where your customers are, and if your customers are Gen Z and Millennials, they’re on Snapchat. Tackling a new social media platform can be intimidating and overwhelming at first. Still, with the right support from us, you can become a Snapchat wizard in no time.

Sources:

Retail is courting Gen Z, which has a spending power of $143 billion | Business Insider

Goals & Objectives in Advertising | Small Business

3 Ways To Build Your Brand’s Social Media Engagement | Forbes

Snapchat: daily active users worldwide | Statista

TikTok passes Instagram as second-most popular social app for US teens | CNBC

A Complete Guide to Snapchat’s Ad Options | Social Media Today

Ad Types Overview | Snapchat

YouTube Marketing Agency 101: Everything Your Agency Should Be Doing

YouTube Advertising - The Snow Agency

Trying to manage YouTube advertising on your own is frustrating and overwhelming, but it doesn’t have to be. You’re a business owner, not a marketing expert — you have more important tasks to handle. By partnering with a marketing agency specializing in YouTube, rest assured you’re advertising effectively on one of the world’s biggest websites.

But what does it mean to partner with an advertising agency, and what should they do for you? With over 2 billion users each month, it’s vital that your YouTube marketing services connect to your customers and don’t waste your ad spend. Here’s what to expect from YouTube ads and how an agency can help you reach your goals.

What You Need to Know About Advertising on YouTube

Facebook and Instagram are well known for social media advertising, but if you focus on just those, you’re missing out on YouTube. The platform’s 2 billion users view nearly five billion videos daily as they search for solutions to their problems, entertainment, and so much more. These numbers have only increased over the past year due to the Coronavirus pandemic, as people entertain themselves at home rather than going out. According to Statista, users watch nearly 1 billion hours of video on YouTube every day with more than 500 hours of video uploaded every minute.

But YouTube doesn’t just have users; it also has results. In the United States alone, YouTube advertising made almost $5 billion in net advertising revenues in 2019. Based on increased usage in 2020, it’s not unrealistic to estimate revenues were nearly $500 million higher last year — reaching almost $5.5 billion.

YouTube marketing offers several cost-effective advertising formats, including skippable ads, overlay ads, and bumper ads. These features are excellent for smaller businesses looking to maximize their marketing budgets, essentially guaranteeing a return on their investment. Because 78.8% of marketers say YouTube is the most effective video marketing platform, it’s worth going beyond Facebook to take advantage of the benefits of video marketing.

When considering YouTube, remember this — a user must watch 30 seconds of a video for one view count. This differs from Facebook and Instagram, which only require viewers to watch a video for three seconds to consider it one view count. Though not necessarily a negative, keep this in mind when exploring the best options for video ad buying. Consider how long your target audience will watch a video ad—Youtube actively advises against including ads on shorter videos.

YouTube Advertising - The Snow Agency

Benefits of Advertising on YouTube

There are tons of benefits of advertising on YouTube that can get your brand out there and reach your target demographic. Whether you’re hyper-targeting a specific audience or trying to go viral, the platform offers versatility and is a reliable way to engage target customers.

When our agency provides YouTube marketing services, here are a few of the benefits we highlight to clients:

  • YouTube video advertisements are engaging, memorable, and effective: Video advertisements are often more attention-grabbing than typical image advertisements. By utilizing captivating images and sound, people are more likely to pay attention and have higher brand recall after seeing your video advertisements—users tend to remember 95% of a message when they see it on video, compared to 10% when it’s only read.
  • YouTube offers effective and detailed targeting measures so your content reaches the right people: Some of the targeting mechanisms you can use on YouTube include demographic targeting, affinity targeting, life event targeting, retargeting, keyword targeting, topic targeting, and placement targeting. With all these options, your content can more easily reach your target customers to meet your goals (such as conversions).
  • YouTube advertisements are easy to measure and track throughout the campaign: Your agency should never set a campaign and forget about it. If they’re looking to maximize your investment, they’ll monitor and tweak your campaign along the way to ensure it’s performing as intended. YouTube’s wide assortment of data and insights show how your campaign is faring, and your agency should make adjustments in real-time.
  • YouTube offers various advertisement formats to choose from: YouTube offers several different advertising formats to choose from based on your budget and advertising goals.
  • YouTube advertising is cost-effective and accessible: Many people assume advertising on a giant platform like YouTube isn’t possible for smaller, newer firms—that isn’t the case. YouTube offers pricing options that make it a great advertising platform for firms looking to maximize their marketing budgets.

The average cost-per-click or cost-per-view for YouTube ads is between $0.10 and $0.30, according to WebFX. YouTube also allows you to set a concrete campaign budget to avoid overspending. The average daily budget for a YouTube advertising campaign is only $10.

Different Ways to Advertise on YouTube

There are several different advertising formats on YouTube to choose from:

  • Skippable in-stream video advertisements: These are the YouTube advertisements you’re probably most familiar with. According to Sprout Social, they are also widely considered the most effective, with 29% of marketers choosing this type of ad as the most effective. These either play before or during the selected video and viewers can skip them after five seconds. If the viewer skips the advertisement, you don’t pay for it. Your agency should always create interesting content that hooks viewers so they watch the entire ad.
  • Non-skippable in-stream video advertisements: Viewers cannot skip these and they are usually between 10 to 15 seconds long, meaning you pay for each one. Content quality is critical with these ads; a non-skippable ad that doesn’t interest your audience is annoying to anyone forced to sit through it. When your agency creates engaging content targeting the right people, the advertisement will come across as useful, entertaining, or hopefully both.
  • Display advertisements: If you want a more basic image advertisement, then display advertisements are a solid option. These ads show up in the right-hand side-bar while a video is playing.
  • Discovery advertisements: Discovery advertisements show your brand’s content on the YouTube search page based on specific keywords. These ads place your brand at the top of the list to attract more viewers engaged with searches and topics relevant to your products.
  • In-video overlay advertisements: This pop-up advertisement includes an image or text that takes up the lower 20% of the video while it’s playing. Like a regular pop-up ad, the viewer can exit out of it — so you only pay when a viewer clicks on the advertisement through to your website.

Do You Need a YouTube Advertising Agency?

As a business owner, you’re dealing with everything from product development to sales to client acquisition and more. If you don’t have the time, energy, or resources to add “YouTube marketing expert” to the list, an agency partnership is what you need.

A strong YouTube advertising agency will deliver powerful results in branding and conversions while allowing you to focus on your strengths. They can troubleshoot issues so you don’t have to manage your YouTube ads by yourself. Owning a business can be isolating and lonely — but it doesn’t have to be when you have people on your team pushing for your success. The right YouTube ad agency will make sure you feel that way.

YouTube Advertising - The Snow Agency

What Your YouTube Advertising Agency Should Do for You

All of these abstract principles of partnership and teamwork are nice and heartwarming, but what should your YouTube agency do for you? When we provide YouTube ad services for our clients, we focus on performance and transparency. Those principles have helped us generate over $250 million in revenue for our clients. Here’s a quick checklist of what your ad agency should provide to help your brand conquer YouTube:

  • Analyze: Figure out who you want to target with your content and determine what that audience wants to see in terms of YouTube advertisements. Set specific goals for your company overall and marketing that we can help you reach. Learn more about your brand vision and mission to create the right content for the right people.
  • Target: Effectively target these people using YouTube’s in-depth mechanisms with nuanced targeting beyond basic information like age and gender. A competent agency will dig deeper to reach people interested and excited about your products and engaging with your brand.
    To start, create a customer persona. A detailed customer persona goes above and beyond the basics of a “target customer.” It involves creating a semi-fictional representation of your ideal customer with in-depth information, including motivations, likes, dislikes, desires, and goals.
  • Content Production: What good is knowing your audience if they aren’t seeing content they’ll respond to? Video advertising isn’t easy, and you need to do it properly with rampant creative testing for the best return on your investment. To connect with and impress your viewers, you need a team experienced in creating engaging and memorable content.
    You don’t have to spend a fortune to produce quality video content. By using an agency with the experience and skills to develop this content economically, you’ll create top-notch video content that looks Hollywood-worthy without spending a considerable amount.
  • Influencers: Influencers reign supreme on YouTube, and your brand can use this dynamic to your advantage by identifying and partnering with influencers who best represent the brand to your target audience.
    An ad agency can help you vet potential partners to ensure they’re a good fit for your brand values. Further, an ad agency can initiate contact with influencers using their network and connections. Once you foster a partnership, an ad agency can maintain that relationship and ensure all parties are in agreement as your company grows and goals change.
  • Monitor: Interpreting the mountains of data YouTube provides, identifying potential issues, and coming up with solutions to keep your campaign on track should come standard with any agency partnership. The right agency knows the journey isn’t over once the ad goes live—it’s just begun. It’s essential to monitor the campaign and ensure you’re getting your money’s worth. An agency that doesn’t know how to discern and read the data from your YouTube ads will struggle to help your brand reach its goals and will cost you money in the long run.

Conclusion

Your YouTube agency should do a lot for you. You’re a business owner, not a marketing expert — you have more important business to take care of. Our clients receive nothing less from us.

Our process always starts with a free consultation to learn how our agency can best provide YouTube marketing services for your brand. Contact us to schedule a chat, and our experts are happy to show you how YouTube ads will transform your business.

YouTube Advertising - The Snow Agency

Sources:

YouTube thrives as a window for those isolated by coronavirus | NBC News

7 Ways to Overcome Feeling Isolated and Alone in Your Business | Inc.com

The 5 Things You Should Really Be Focusing on If You Want a Successful Business | Entrepreneur

YouTube: hours of video uploaded every minute 2019 | Statista

YouTube brings in $5 billion in ad revenue | www.theverge.com

40 YouTube Stats to Power Your 2020 Marketing Strategy …sproutsocial.com

How Much Does YouTube Advertising Cost? | YouTube Ad …www.webfx.com

Press – YouTube | www.youtube.com

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data) | Instapage

Beginner’s Guide To Video Insights & Metrics | YouTube Advertising

SMS Marketing 101: How Text Campaigns Can Benefit Your Business

What is SMS Marketing - The Snow agency

If you aren’t using SMS marketing yet, you’re missing out. This relatively new marketing approach may feel unfamiliar, but it draws upon classic marketing concepts and ideas to captivate your audience. We’ve created this handy guide below of SMS/Text Message marketing strategies we’ve used to generate over $250 million in revenue for clients, along with other marketing strategies. Read on to learn about SMS marketing, why you need it, and how to use it.

What Is SMS Marketing All About?

Text message marketing, or SMS marketing, involves contact customers with curated content through SMS text messages.

What is SMS Marketing - The Snow agencyThis approach allows your brand to interact with your customers in a medium they typically share only with friends and family. According to Campaign Monitor, SMS messages are more likely to be opened and responded to when compared with other forms of marketing, especially email.

This strategy gives you inside access through a more intimate and direct form of communication.

Why Should You Use SMS Marketing?

There are some eye-opening numbers when it comes to text message marketing and how effective it can be:

  • 81% of American adults use SMS messaging every single day. This number is even higher in younger demographics — while adults between the ages of 35 and 44 send and receive 52 texts a day, adults aged 25 to 34 send and receive over 75, and adults 16-24 send and receive 128 texts every day. That trend continues with both older and younger demographics. By utilizing this information, you ensure your marketing is effective within different age ranges.
  • According to Business Wire, 75% of people say they would prefer to receive marketing offers through SMS messages, likely because SMS messaging is faster and easier to quickly access — especially if you’re shopping in-person at a store.
  • Ninety-eight percent of people end up opening SMS messages at some point — making it likely that customers will at least see your content. This is a big contrast to the 20% open rate of marketing messages sent through email.
  • People don’t just open SMS marketing messages — they also click through and respond. The average response rate for SMS marketing messages is 45%, according to SMS Global. The average click-through rate for SMS marketing messages is 20%.

Ways You Can Use SMS Marketing

There are a wide array of creative strategies you can apply to SMS marketing to see significant results for your brand. Here are some of the different approaches we typically use for our clients when providing SMS marketing for your business:

  • Order updates and notifications: After a customer places an order, you can easily send them a text message confirming their order, letting them know when it has shipped, and when it has arrived — letting them stay up-to-date throughout the entire process.
  • Sales and events: Let your customers know about a big sale or event via text. This is especially useful for events like flash sales — just make sure it’s a great deal.
  • Special offers: Sending out special offers is a great way to entice people to buy. Maybe send out an offer for 10% off, free shipping, or a free product with a purchase.
  • Contests and sweepstakes: If you’re looking to boost your customer engagement or make a positive impression, contests and sweepstakes are a great way to go about it. The customer has to text a simple keyword to opt-in.
  • Customer feedback: Customer feedback is vital for any business and is easier than ever to collect, thanks to SMS messaging. Send out a simple customer satisfaction survey. Some can even be completed through SMS messaging alone by responding with numbers or multiple choice.

What is SMS Marketing - The Snow agency

Integrating SMS Marketing Into Your Overall Strategy

This all sounds great, but how do you integrate SMS into your overall marketing strategy?

You can go about it in several ways depending on which existing marketing channels you’re already using to communicate with customers, such as email or social media. You can integrate SMS into these existing channels with relatively little hassle. Here’s how:

  • Build an Audience Database: The first step to integrating SMS is determining exactly which segment of your customer base you want to include in SMS campaigns. Luckily, you already have this information through your collection of customer emails and phone numbers (right?). If you don’t, this is absolutely the first step — and you can accomplish it in several ways, including opt-in mobile notifications and alerts or leveraging an existing newsletter.SMS campaigns are primarily executed through email and text messaging, so having this customer information is crucial. Just as important is obtaining customer permission to store and use this information for marketing purposes and giving them an option to opt-out or unsubscribe in the future.
  • Determine Your Campaign Goals: What exactly is your team’s goal for utilizing SMS marketing? Do you want to drive traffic to a specific page? Promote a new product or feature? Encourage customer feedback after an event or sale? Establishing concrete goals is more likely to garner the results you expect, so spend time considering how SMS will help you reach a better outcome than other marketing channels.
  • Choose a Strategy and Promote, Promote, Promote: It’s truewith SMS marketing, you can cross-promote and offer opt-ins at every corner of social media. But you’ll first need to decide on an SMS strategy that will make your campaign highly effective in reaching the correct audience and converting them into customers. There are so many options, but here are a few we’re fond of:
    • Promotional SMS
    • Loyalty Programs
    • Text-to-win
    • Alerts and Notifications for sales, store events, and online events
    • Coupon codes

    Once you’ve decided on your winning SMS strategy, promote it. Here are a few of the places to push your SMS campaign and give people a chance to opt-in:

    • Social media
    • Your brand’s website
    • Your brand’s email newsletter
    • In-store and online POS
    • And, of course, SMS/text message
  • Use SMS Marketing in Conjunction with Other Strategies: SMS marketing can accomplish so much for your brand and marketing strategy — it can amplify messaging, convert users, and more. That doesn’t mean you should abandon other methods, like email or social media platforms. We create an integrated strategy for our brands and take advantage of all the tools at our disposal, from Instagram to content development, to be as effective as possible.

Inviting Your Audience to Opt-In To Text Messages

We recommend inviting your audience to opt-in to your SMS and email marketing content so you stay on the right side of the law and stay on your customers’ good side. But how can you gain their consent in the first place? Here are some tips and tricks to help build your customer list:

  • If you have a website, always encourage customers to opt into receiving your marketing content when they make a purchase online. In most cases, this will give you access to both the email addresses and the phone numbers of your customers so that you can employ email marketing and SMS marketing simultaneously.
  • If you already have a great email marketing program, use it to promote your SMS program. You can send out a simple, clear email blast with the information needed to sign up to receive text messages from your business.
  • If you employ other advertising methods in print, television, or social media, include a special keyword that allows customers to opt into your marketing content via text.
  • Everyone likes to feel special, so a great way to encourage customers to opt into receiving text messages is to make it seem exclusive. Whether it’s creating a separate “VIP” club for your subscribers or sending out special offers, make it clear that they are obtaining access to the best deals.
  • Invite customers to opt-in to receive your text messages in person. You can tell a customer about the program by highlighting the information on the receipt after making a purchase. Even better, when they walk into the store, you can invite them to receive a discount on today’s purchase by opting in.
  • Speaking of discounts, perhaps the best way to convince people to opt-in is to offer them an incentive. Whether it’s something small like free shipping or running a giveaway, this is a great way to entice your customers so you both gain something.
  • Your invitation to opt-in needs to be clear and easy to understand to be effective. Not everyone is tech-savvy, so make the process as foolproof as possible. It may help to include a picture of a phone sending out the keyword to the correct number without using confusing symbols like quotation marks or brackets.

What to Look for in an SMS Marketing Agency

Building out a complete marketing strategy that effectively uses SMS/Text Message marketing can be a significant advantage for a brand. We service nearly 100 clients and incorporate text message marketing into many of their strategies along with other marketing methodologies, including email, Google, Facebook, Instagram, Snapchat, and more.What is SMS Marketing - The Snow agency

The right marketing agency doesn’t just create and send out the messages for you. Instead, they act as a partner that listens and guides you through the entire process. They listen to your goals and help you come up with a way to meet them. The right agency will keep you updated with weekly reports to give you peace of mind that everything is going smoothly. If something comes up along the way, they troubleshoot the issue and provide solutions that keep your business moving in the right direction.

The right marketing agency has responsive customer service. They need to be as dedicated to growing your business as you are and in a timely fashion.

We tailor our SMS/Text Message Marketing process for your brand’s needs, and we offer a comprehensive approach to cover SMS marketing from start to finish. We start with an audit to gain more insight into your brand and industry. From there, we move to copywriting and designing, and then we create engaging, compelling content subscribers will respond to. We calendar the messages two to three times a week so you can remain relevant but not annoying — all while keeping you updated on metrics and results along the way.

SMS marketing is a vital part of our approach to helping brands scale, and it’s an incredible opportunity, but only if your agency is dedicated to understanding your goals.

Final Thoughts on SMS Marketing

It’s important to remember that being successful in SMS marketing isn’t a given, and it often takes time, dedication, and expertise to be effective. Contact us to learn more of our secrets that help brands drive eye-opening revenue with text messages.

Sources:

How a Contest or Giveaway Can Attract Business Prospects | Entrepreneur

How to Improve your Business with Customer Satisfaction Surveys | Inc.com

Is Your Email Marketing Compliant With The CAN-SPAM Act? | Forbes

ROI Showdown: SMS Marketing vs. Email Marketing | Campaign Monitor

Worldwide Texting Statistics | shso.vermont.gov

52 Percent Of Consumers Prefer Text Conversations with Support Reps Over Their Current Support Method | Business Wire

8 Tips On Writing a Text Message That Won’t Be Ignored | Daily Story

How effective is SMS marketing in 2021 | SMS Global

Instagram Ad Agency Guide: Grow Your Followers & Community Faster

Instagram Business Profile - The Snow Agency

Trying to figure out the world of Instagram advertising on your own can seem like an impossible task. With tons of Millennials and Gen Z users in addition to a variety of influencers with wide or niche audiences, Instagram offers many opportunities for brands to connect with their customers.

But how can you effectively reach these demographics if you don’t know what you’re doing? An Instagram ad agency can help you target the right people with the right content to grow your brand into the future.

Why Advertise on Instagram?

Instagram is a huge social media platform that’s only gaining popularity. According to Statista, this platform boasts more than 1 billion monthly users with more than 140 million users within the U.S. alone.

Connecting with younger demographics is one of the biggest advantages to advertising on Instagram. According to Act For Youth, 72% of people between the ages 13 and 17 use Instagram, while 67% of people between the ages 16 and 20 use the platform. These numbers drop significantly as age increases, with only 8% of people over 65 using the platform, compared to 46% on Facebook.

Instagram Business Profile - The Snow AgencySince Facebook owns Instagram, the two platforms are connected for users and advertisers. A strong Instagram marketing agency will deploy the user data your brands collected on Facebook for more effective targeting on Instagram. They should also integrate your ad campaigns on both platforms and use the insights from both to tailor the strategies for each individual platform.

One of Instagram’s greatest advantages is that it’s cost-effective and accessible for smaller or newer brands who need to maximize their marketing budgets. Instagram allows you to set either a daily or lifetime budget for your campaign to ensure that you don’t overspend. You can pay as little as $0.20 per click for an advertisement. and about $6.70 for every 1,000 impressions, or CPM. According to WebFX, Instagram advertisements have clickthrough rates 2.5 times greater than on other social media networks, making your ad budget money well spent.

How to Effectively Advertise on Instagram?

Advertising on Instagram can be effective, but that’s not a given. What are some best practices to keep in mind? Here are a few:

  • Consider which ad formats will serve you best and stick with them. Instagram offers several types of advertisements through multiple features, including photos, Stories, videos, Carousels, Explore, IGTV, and Instagram Shopping. Photo ads are the most common type on the platform, appearing on a user’s feed as they scroll through posts from their friends and who they follow.
  • Story ads allow businesses to take advantage of the Instagram Stories feature. Your story ad will appear among these posts, allowing users to swipe up for more information about your product or offer. If you anticipate your target audience responding to interactive ads, using the Stories feature could be the way to go.
  • While Instagram was initially a photo app, more and more Instagram users are interacting with videos. According to Sprout Social, videos have the third-highest engagement rate of all Instagram content behind photos and Carousel.  Video ads can appear in the same places as photo ads: in feeds, stories, and on Instagram TV.
  • Carousel ads include multiple pictures within the same post to give the viewer more information about the product or offer. The viewer can scroll through three or four images to increase engagement time and the likelihood of a click-through. Carousel ads are even more flexible than straight video or photo posts because you can combine the two — a recent study found that Carousels combining video and photo content have the highest engagement rates per post of all post types, at 2.33%.
  • The Explore tab on Instagram allows users to view posts from accounts they aren’t following. It’s populated with posts and accounts likely to appeal to the user based on their interests and the accounts they follow. According to Instagram, 83% of users discover new products or services through this tab, making it an outstanding ad format for finding new audiences looking to expand their horizons. Advertising through the Explore tab could be effective in introducing your brand to a new target audience or segmenting your existing audience.
  • Instagram TV, or IGTV, was launched in 2018 as a space for users to post longer videos. Verified users can post IGTV videos up to an hour long, while regular users can post IGTV videos up to 10 minutes long. This is a great way for brands to expand their content on this single platform instead of switching to a more video-based platform like YouTube.
  • There is now a separate “shopping” tab on Instagram for users looking to make a purchase. Shopping ads are ideal for reaching people actively browsing for the products you’re selling. In addition to the actual shopping tab, you can “tag” shoppable items in your ads that take people to its product page — making it easy for you to turn an ad viewer into a customer.

    Building Your Instagram Ads Strategy

    With a ton of options to choose from and even more budget strategies to use, how can you determine which advertising formats are best suited for your business? A smart Instagram advertising agency will help you choose the type of advertisement based on your overall campaign goals. They’ll also help you utilize and incorporate different kinds of Instagram advertisements for a comprehensive and cohesive strategy.

  • Set up your Instagram Business profile so users can contact you directly. This also gives you access to “Insights,” where you can view detailed and valuable information about the impressions, engagement, and reach of all your posts. An experienced agency will parse this data for the signals most impactful to your bottom line and continuously improve your ad strategies with rampant creative testing.
  • Make sure all your content includes a clear call to action, and the more personalized the better. Your agency will make sure your ads direct customers to purchase, download content, or sign up for alerts depending on your campaign’s objectives. According to Hubspot, ads with personalized calls to action perform 202% better than ads with basic calls to action.
  • Promote previously successful organic posts as paid ads. The agency should go through your feed and pick the posts with high engagement — those with the most likes, comments, shares, saves, and views. If it’s already proven effective as a post, chances are it’ll make an effective ad (so long as your Instagram ad agency serves it to the right audience).
  • Partner with influencers. These Instagram users have a platform with followers who trust them when it comes to product recommendations. They may have cultivated a specific niche following or have a large brand that reaches a broad audience. So how do you break in with influencers who likely have several companies vying for their partnership? How do you know which influencers you should even be trying to partner with in the first place?

Instagram Business Profile - The Snow Agency

An agency that has existing relationships with influencers makes a huge difference in getting your product out to the right audience. They’ll make sure your influencer partners align with your brand values and provide the right balance of influencers with a large following or with a more targeted audience. Instead of vetting each influencer yourself, leave it to your agency to find your best brand ambassadors.

Why Use an Agency to Advertise on Instagram?

A lot goes into effectively advertising on Instagram, and it’s difficult to manage on your own. Managing your Instagram campaigns can seem like a full-time job. Working with experts who know all the ins and outs of this platform can take some of the weight off your shoulders.

Partnering with an Instagram advertising agency can be the missing piece of a lagging marketing strategy. They’ll provide strategies and creative content you never even considered and tackle roadblocks before they occur.

An agency shouldn’t feel like an unnecessary added cost. They should be a valuable business partner to help you along your journey. When The Snow Agency helped Alpha Clothing Co. monetize its already loyal following on social media, we focused on doing just that. We identified potential customers already engaging with the brand to drive purchases and website visitors. The Snow Agency developed a customer profile and created engaging content that ultimately generated sales.

What to Look for in an Instagram Advertising Agency?

Not all Instagram advertising agencies are created equal. You should never feel like they’re doing the bare minimum and you’re handling the heavy lifting. The right agency will take everything off your plate and leave you with the peace of mind that they’ve handled everything.

So what does a complete and effective Instagram ad strategy that seamlessly incorporates every aspect of your brand’s Instagram advertising look like? Here’s what to expect when working with an Instagram ad agency:

Instagram Business Profile - The Snow Agency

  • Campaign goals: There are several different objectives you may want to focus on, such as sales, brand recognition leads, conversions, website traffic, and engagement. Starting with a clear goal like one of these identifies the best key performance indicators (KPIs) for your campaigns.
  • Audience targeting: Think about who you want to target with your content on Instagram and take advantage of their granular targeting mechanisms. Instagram offers tons of actionable information about your audience to your business, and your agency must leverage them to effectively connect with your target audience.
    A strong agency will have a nuanced understanding of how to deploy a variety of campaigns and targeting levers to place your brand’s ads and posts perfectly and not a waste of your ad spend. Our team has driven over $250m in revenue for our clients using Instagram and other platforms to find the users who convert into customers.
  • Content creation: Once you have your target audience in mind and know how to reach them, your agency should produce engaging content that appeals to those specific audiences. You want your content to stand out on users’ feeds as they’re scrolling, whether it’s compelling, funny, or fascinating. Appealing colors, eye-catching graphics, and creative videos make a positive impression on your audience, leading to increased engagement and revenue growth,
  • Monitor effectiveness: The work isn’t over now that your campaign is running. Your Instagram agency should monitor the campaign’s effectiveness by collecting and analyzing relevant data points so none of your ad spend is wasted.
    No campaign goes 100% perfectly, but a good agency will provide the reporting to identify new strategies, the agility to adapt and improve fast, and the transparency to show you exactly what to expect with these updated strategies.

The Wrap Up

Working with an agency to advertise on Instagram is key. The right partnership and investment can end up making you a lot of money in the long run by getting the right content to the right people. These tactics and strategies have made our clients over $250 million in revenue, and we’re happy to talk more about them when you contact us for your free consultation.

Sources: 

What you should know about marketing to millennials and Gen Z | Biz Journals

How to Create an Instagram Business Profile | business.com

How to Define Your Target Market | Inc.com

Instagram: distribution of global audiences 2021 | Statista

Youth Statistic: Internet and Social Media | Act For Youth

How Much Does It Cost To Advertise on Instagram | WebFX

ADS IN EXPLORE | Instagram

Instagram Carousels Are the Most Engaging Post Type | Search Engine Journal

22,360,021 Posts Show What Top-Performing Carousel Posts Look Like

Personalized Calls to Action Perform 202% Better Than Basic CTAs

Do I Need a SaaS Marketing Agency? A Guide to Advertising Your Brand

What is SaaS - The Snow Agency

SaaS is a difficult field to break into, but marketing your brand effectively is even harder. If you want to market your software to the right people in the right places with effective content, hire a SaaS marketing agency to help. But how do you go about this when so many marketing agencies claim to be the best? This guide will help you through this process so you end up with the perfect fit for your brand.

What Is SaaS Marketing All About?

SaaS marketing is different from marketing that sells a physical product. Figuring out how to do this can be difficult for beginners, especially when you’ve got so many other aspects of your business to worry about. Identifying the winning strategies for a brand quickly and reliably is how our founders, Dan and Jon Snow, grew and scaled several ecommerce brands to 8-figure exits. Your agency needs to provide guidance and care to make sure your startup grows profitably and sustainably.

Every company wants repeat business, but this is especially critical in SaaS. The best way to make money in this arena is to earn and keep business via subscriptions.

SaaS marketing also involves creating different “levels” of content to reach people of different backgrounds. You wouldn’t try to reach a seasoned pro with the same content you’d use to target a beginner. Understanding their diverse needs is vital to effectively show your different audiences that your software is the solution to their problem.

SaaS marketing is fiercely competitive as other brands in your niche try new, innovative brand strategies and marketing tactics. Your SaaS marketing agency has to set itself apart and provide people with incentives and value for using your product over the rest.

What is SaaS - The Snow Agency

SaaS Marketing Tips and Tricks to Know

Agencies providing SaaS advertising on social channels like Facebook, Instagram, YouTube, Google, and others must be experts in connecting your product’s solution to your audience’s problem. Here are some of the strategies we’ve seen be successful for SaaS startups.

  • Tailor your information: The SaaS sphere is all about information — so focus on this aspect first. Consumers aren’t likely to impulse buy a SaaS platform; they’ll most likely research extensively and compare several products before purchasing. Give them all the information they need to make a decision about your product.
  • Leverage promotional materials and giveaways: This might seem counterintuitive since you’re trying to make money, but giveaways are powerful tools to jumpstart SaaS marketing. The hardest part is getting people on board in the first place. Try offering a free trial of your product to incentivize a download. From there, it’s easy for customers to love your product and sign up for the full version or purchase a subscription.
  • Create custom content: Help people learn more about your service through custom content. Focus on topics related to your product and the solutions they provide to cast a wide net through search engine optimization (SEO).
    Start this process by identifying the specific keywords you want to rank highly in (an effective marketing agency can identify which keywords will help you achieve your marketing goals). From there, use blogs, videos, expert guides, and live feeds that feature those keywords in different and creative ways. Your agency should be efficient and inventive when engaging and informing your audience about your fantastic service.
  • Pay attention to SaaS review sites: A good review is worth its weight in gold, and this is especially true for SaaS. With so much competition out there, many potential customers turn to reviews when deciding which products to buy. As a result, many SaaS-specific review sites, like Trustpilot, Capterra, and GetApp, are valuable marketing tools.
    Check out any existing reviews on these sites to make sure they are positive. If you aren’t already listed, reach out to the site to get your brand on there. Once your company is listed, encourage customers to review your product. Do this by offering incentives like a free month or a bonus product to make reviewing worth their while.What is SaaS - The Snow Agency
  • Incentivize referrals: Like reviews, actual word-of-mouth referrals drive lots of business to SaaS firms. In an ideal world, this would happen organically, but you can help move the process with incentives. You’d be surprised what people are willing to do for even a small incentive. It doesn’t even have to be cash — it can be anything from a free month’s subscription to bonus features or even special access to products.
  • Engage with customers: It’s easy for SaaS companies to feel like they aren’t connected to their customers since they don’t have in-person interactions with users. But you can still have meaningful interactions with your customers; instead of promoting your products and calling it a day, try a more engaging approach. Go live on social media to do a demo or do a question and answer session. You’ll promote information about your product and set yourself apart from other SaaS competitors.
  • Expand your reach through podcasts: You may think partnering with influencers isn’t SaaS-friendly, but podcasts are one avenue worth taking advantage of. A podcast feature can be a mutually beneficial relationship — you get exposure, and the podcast’s host gets an interesting guest.
    Podcasts are usually niche, so you need to find the ones talking about your product topics. From there, reach out to the hosts and pitch yourself as a guest. Most podcasts are pretty lean operations run by everyday people. Odds are a host will at least see or listen to your pitch — so make it count! Include what you like about their show, your relevant experience, and what topics you’d be an expert on.

How to Hire the Perfect SaaS Marketing Agency for Your Startup/Brand

A SaaS marketing agency can do the heavy lifting for you and let you focus on more important tasks like software development.

When deciding on what agency to use for your startup, focus on their customer service. Just like in SaaS, detail-oriented and reliable customer service makes a huge difference.

What is SaaS - The Snow Agency

Look for a responsive, available marketing agency to be your partner instead of just seeing you as a source of income. The right marketing agency will be just as invested in and dedicated to your success as you are. Part of our process of getting to know our client’s business includes a detailed discussion so we can recommend the best services to help you achieve your goals. Whether that’s marketing, creative content production, or any of our services, we focus on the platforms and strategies best suited to your brand’s needs.

What Types of Ads Should I Use for My Brand?

Different types of ad services have a variety of strengths and weaknesses depending on your audience and what you’re looking for. These are a few of the marketing services we offer to startups and brands of all sizes:

  • Facebook: Take advantage of the biggest social media website in the world with nearly 2.5 billion monthly active users and about 1.7 billion daily active users. When it comes to size, reach, and effectiveness, nothing beats Facebook. Get your content on this platform if it isn’t already!
  • Instagram: According to Statista, Instagram boasts about one billion monthly active users. This platform is an especially effective marketing tool for reaching younger people like Generation Z. As of 2018, 72% of U.S. teens were regularly active on Instagram, compared to 51% who are active on Facebook.
    We have had great success on Instagram, as shown by our work with Perfect Sculpt. While they had a strong Instagram business profile with over 470k followers, they weren’t taking advantage of this resource. By tapping into Perfect Sculpt’s following, we created a viral marketing campaign with celebrities and influencers, and we eventually brought in 524,000 new followers and a total increase in revenue of 14,350%.
  • Snapchat: You can’t talk about Millennials and Generation Z without also talking about Snapchat. Brands don’t usually consider this platform as it’s not part of “the big three” platforms most people typically consider for social media advertising. But it’s the place to be if you’re looking to reach younger demographics. According to Pew Research, 73% of 18-24-year-olds use Snapchat, and almost 50% of adults ages 25-30 also use the platform regularly. Instead of tackling this platform on your own, your agency should guide you to reach your target group with content that drives conversions.
  • Google: Google reigns supreme when it comes to search engines, as it accounts for 90% of all searches worldwide and processes over 3.5 billion searches every day. The right agency will make sure your SaaS brand is connected to high-intent keywords and ranks highly on Google’s search engine results pages (or SERPs). That way, you’re reaching the people searching to address the problem your product solves.
    While there are ways to reach the top of Google’s search results organically, you can also pay for that top spot through “sponsored” advertisements. We’ve helped brands grow and scale profitably with the Google ad strategies we’ve developed for nearly a decade.
  • YouTube: Video content is more popular than ever now thanks to the COVID-19 pandemic.
    YouTube boasts 2 billion users every month — making it the second-largest social media platform only after Facebook. This platform is also quite popular with younger demographics who have grown up with social media. As of 2018, 82% of U.S. teens say they regularly use Youtube, according to Pew Research. A good agency will help you find and partner with influencers and YouTubers to reach your audience and drive conversions for your startup.
  • Email: Email is still a vital service for reaching your audience and growing your brand. You can get a great return on your investment in this area as well.
    A sound email strategy drives more revenue than you’d expect. Based on a U.K. study in 2018, ROI for email is £42 for every pound spent, equating to around $55 per $1.30 spent. This number increased about $13 from the 2017 study. Whether it’s siloed or is a part of your omnichannel strategy, email can be a great way to connect with your users who are interested in your startup.
  • SMS: This type of marketing has exploded in recent years as people use their phones more. While this marketing method can be effective, you need to do it right since it’s considered a more intimate and personal form of communication — you don’t want to overdo it and risk turning people off.
    Ensure your SaaS marketing agency handles the entire process for you, including copywriting, design, a live demo, calendar planning, sending the texts out, and reporting on the text campaign’s effectiveness.

Bottom Line

With the proper research and due diligence, it’s possible to hire the perfect SaaS marketing agency for your startup or brand. Just like your customers will scrutinize how effective your service can be for them, you should do the same with any marketing company you consider. Contact us today for a consultation to find out more about how we can help your software-as-a-service business meet its goals to grow and succeed.

Sources:

Four Ways To Help Your Business Stand Out From The Competition | Forbes

10 Reasons Why Good Customer Service Is Your Most Important Metric | Entrepreneur

What you should know about marketing to millennials and Gen Z | Biz Journal

Facebook: Daily Active Users Worldwide | Statista

Instagram Global Age Group | Statista

Social media usage in the US in 2019 | Pew Research

This Chart Reveals Google’s True Dominance Over the Web | Business Insider

YouTube Boasts 2 Billion Monthly Active Users, 250 Million Hours Watched on TV Screens Every Day | Digital Information World

Pew: Teens, Social Media & Technology 2018

Marketer email tracker 2019 | dma.org

Don’t Hire a Facebook Marketing Company Until You Read This

Facebook Marketing Services - The Snow Agency

Before you go out and hire the first Facebook marketing company you come across, do your due diligence. You’re not simply hiring a marketing company; you’re looking for someone to partner with your business and help you grow into the future.

Facebook Ads is a powerful tool; you just have to know how to use it. We’ve spent nearly a decade identifying the strategies to help ecommerce brands scale more effectively. Our founders, Dan and Jon, used Facebook advertising as an integral part of their strategy when building, scaling and exiting multiple 8-figure businesses like Simply Inked. Read on to learn everything you need to know about hiring a Facebook marketing company to find the right fit for your company.

Why Advertise on Facebook in the First Place?

A lot has changed this year, but Facebook advertising capabilities are still some of the best available to ecommerce businesses. These days, Facebook boasts nearly 2.5 billion monthly active users and about 1.7 billion daily active users — making it the largest social media platform in the world.

Facebook users don’t open the app, scroll for a minute, and then close it for the rest of the day. According to digitalmarketing.org, a typical user spends about one hour on the app every day — giving you plenty of ways to learn about your audience, what they find engaging, and how they see your product as the solution to their problem.

Many people assume they can’t afford to advertise on a platform as big as Facebook because it’s too expensive — not true! Advertising on Facebook can be cost-effective if you know what you’re doing. Facebook’s average cost-per-click, or CPC, is less than $1 a $0.97. Facebook’s average cost-per-thousand-impressions, or CPM, is $7.19. Facebook uses a bidding model for its ads, so the actual cost will depend on various factors.

Facebook Marketing Services - The Snow Agency

Another reason to advertise on Facebook is the simplicity yet effectiveness of Facebook Ads Manager. This system allows you to set campaign budgets and timeframes so you don’t spend more than you want on a campaign. Just set your parameters and let it run. Once you’ve maximized your campaign budget, you won’t get any more placements or incur additional fees.

One of the biggest reasons to advertise on Facebook is its targeting capabilities. Facebook has incredible amounts of data on its users that you can use to target the people who want to see your content. We use signals like interests, income, education, marital status, and parental status in our approach to create audiences before grouping them by engagement level. This strategy reveals powerful insights that lead to more ecommerce conversions for our clients. Facebook also allows you to re-target users who engaged with your content or brand in the past so they’re more likely to make a purchase. Using this information, you can set specific parameters about the people you want to target with your content to get the best results possible.

What Should You Know About Advertising on Facebook?

Facebook marketing can be incredibly profitable once you know what you’re doing. Instead of starting ad campaigns at random only to end up wasting money, be strategic about your Facebook advertisements. Here are a few tips for successfully utilizing Facebook ads and maximizing your ROI:

  • Write the content of the ad strategically. Whether you’re creating your ads or your Facebook ad agency is, paid content needs to show the problem your product addresses and the solution it provides. It should also include a strong call to action that makes it clear to the viewer what they need to do. Do you want them to buy a product? Subscribe to your emails? Download your program? Be clear about how it benefits them, why they need it, what makes your product different, and convey all of this information clearly and succinctly.
  • Build up your Facebook business page: If you’re advertising on Facebook, you need a complete Facebook business page. When users see your advertisement, they can click through to your Facebook page in addition to the ad landing page. You want users to be as impressed by your page as they were by your ad.
    Choose your business category, set a vanity URL, and add relevant business details, including contact information, location, hours, website link, and more. That’s all in addition to the basic steps of creating your page and uploading a profile picture—the more information on your Facebook business page, the better.
  • Plan your posts: This might seem tedious and unnecessary, but your Facebook marketing won’t be very successful without a clear posting strategy and schedule. Monolithic posting and random posting won’t have the desired effect. We recommend consistently posting a variety of content on your page to find the right balance. Keep an eye on the engagement (likes, comments, shares) for each post.
    Consider following the 70-20-10 rule: posting original content 70% of the time, relevant interest content 20% of the time, and self-promotional content 10% of the time. You can even schedule your content to be posted at specific times so you can set it and forget it. The right planning and consideration can make your Facebook marketing strategy more successful.
  • Take advantage of the full range of Facebook: In addition to more well-known features like business pages and paid advertisements, take advantage of other features to contribute to your advertising strategy.
    With Facebook Live, live-stream and engage with followers in real-time. Plan an event with an interesting speaker or host a question and answer session about your new products. Other features to consider include stories, pinned posts, watch parties, and groups.
  • Use eye-catching pictures, colors, and graphics. It’s easy to scroll through Facebook without a second thought. But what makes people stop scrolling to look at your ad? By using exciting visuals, your marketing company increases the likelihood of grabbing and holding the viewer’s attention long enough for them to process the ad’s content.
    One of our favorite examples is our work with Che Natural. Their product was amazing, but their marketing strategies weren’t having the desired effect. Through strategic content and image development, we targeted the ideal demographic to bring them the growth they were looking for.
  • Test your content before launching. Rampant creative testing is a vital part of a good Facebook ad agency process, and your agency should never assume your campaign will be effective without testing it first. You don’t want to find out that something isn’t effective after you’ve spent money. Test beforehand to figure out any glitches or miscommunications.

Why Hire a Facebook Marketing Company?

Facebook Marketing Services - The Snow Agency

Handling your Facebook advertising content can turn into a full-time job you likely don’t have time for. Partnering with a Facebook marketing company allows you to maximize your ad budget while focusing on the other aspects of your business.

Find a trusted partner who’s invested in helping you scale and grow. The right agency can turn your brand into a massive success. We’ve generated over $250 million in revenue for our clients to date and have spent over $75 million across Facebook, Instagram, and other platforms. It’s both our expertise in managing these platforms and our bespoke ad strategies that help our clients connect with their audience and enjoy a highly profitable return on ad spend (or ROAS).

What Should Your Facebook Marketing Company Be Doing for You?

Your Facebook marketing company should make your life easier by handling every step of the process from start to finish. They must be reliable when it comes to identifying your product’s highest-converting audiences, executing Facebook ad campaigns, and providing insightful reporting.

Here’s what our clients receive from us and what you should expect from your Facebook marketing company:

  • Help you decide on your campaign goals to set the overall tone. Driving conversions and finding your most engaged audiences is vital. By setting the goal and tone from the start, you target the right people with the right content and a clear message.
  • Identify the traits of your highest-converting audiences. Facebook’s ability to target specific people based on detailed information thanks to all the data it gathers about its users is extremely helpful. As we mentioned earlier, when you advertise on Facebook you are paying to utilize this information — so use it effectively.
  • Set the proper targeting parameters to effectively engage your target audience. This ensures that your campaigns maximize Facebook’s ability to target people based on age, gender, location, education, and income. That’s what we did for Alpha Clothing Co. By analyzing their existing Facebook followers, we got a good idea of who their followers were, what they were interested in, and what they wanted to see in athleisure clothing. We developed a highly accurate ideal customer profile that got the company lots of exposure amongst fitness-minded individuals looking for high-quality clothing.
    The results speak for themselves. Alpha Clothing Co. boasted a return on advertising spend (ROAS) of 5.08 — meaning they got more than five times more money back in revenue than they invested in advertising.
  • Create content tailored to your goals and your audience. Facebook users see tons of content daily, so make your ad stand out amongst all the noise. What makes your target customers stop scrolling and click on your content? Identifying this and editing an effective creative asset is easier said than done, which is why we have our own creative content studio to produce the video and images that resonate with our client’s various audiences.Facebook Marketing Services - The Snow Agency
  • Monitor and tailor your campaigns for the best results. The campaign has launched, but there’s still work to do. Many people falsely assume advertising only requires work on the front-end. A successful campaign requires continuous work. Sometimes no matter how much testing you put into a campaign, it doesn’t hit the target. Instead of wasting money on an ineffective campaign, a strong Facebook marketing company will identify potential issues in the campaign and address them to improve campaign performance. There’s always room for improvement, and we are constantly looking for ways to improve and optimize your campaign to get you the best results possible.

The Biggest Difference An Agency Makes For You

Facebook advertising has incredible potential for ecommerce businesses, but the wrong agency will have you spending without getting much retu

rn on investment. Look for a Facebook marketing agency that takes the time to get to know you, your brand, and provides a customized Facebook ads strategy. It’s what we do with all our clients, and it’s what your business deserves.

We provide a free consultation to discuss your current Facebook ad approach, get to know your brand, and show you how Facebook advertising can transform your brand. Interested? Contact us to get your consultation.

Sources:

Secrets Of 7 Of The Most Effective Ad Campaigns | Forbes

How to A/B Test Ads | business.com

How to Define Your Target Market | Inc.com

How Much Time Does The Average Person Spend On Social Media? | Digital Marketing

How Much Does Facebook Advertising Cost? (Your 2021 Guide) | WebFX