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how we helped

Cry baby

Challenge:

After building up a strong social media following via a combination of influencers and theme pages, Cry Baby was looking for a new way to acquire customers and grow their brand. Moreover, due to the plethora of responsibilities it takes to operate a new business, the Cry Baby team did not have the time to add Facebook and Google ads to their daily responsibilities.

Solutions:

In order to prepare Cry Baby for scale, the first order of business was focusing on improving their on-site conversion rate (CR).

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Our Process

Website Analysis

After the website analysis, we discovered that the root problem of the conversion rate was simply that the percentage of customers adding products to cart as well as checking out was extremely low in comparison to the industry standard.

Split Testing

In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences. 

Targeted Custom Audiences

Hollywood Hair Bar had a website that was hard to navigate and cluttered with content. With our expertise and agency partnerships, we were able to design a brand new theme for her site that portrays the experiences she wants her customers to have as well as the marketing abilities needed to scale her account. In addition to the edits that we made to the website, we also built a very informational and engaging landing page to drive traffic to, this included a full description of the product, how to use it and the results that real people saw while using it.

Gain New Customers

In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences. 

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After 90 Days Working with The Snow Agency

Results

+ 0 %
Increase in Website Visitors
+ 0 K
New Facebook Followers
+ 0 %
Increase in Conversions
+ 0 %
Increase in Revenue
Cory

“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”

Cory Muroff
founder, Cry Baby

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Learn about our simple 8-step process that took one brand from $30K a month to $3M A MONTH IN REVENUE AT 3.5X ROAS!