After building up a strong social media following via a combination of influencers and theme pages, Cry Baby was looking for a new way to acquire customers and grow their brand. Moreover, due to the plethora of responsibilities it takes to operate a new business, the Cry Baby team did not have the time to add Facebook and Google ads to their daily responsibilities.
In order to prepare Cry Baby for scale, the first order of business was focusing on improving their on-site conversion rate (CR).
Like What You See?
After the website analysis, we discovered that the root problem of the conversion rate was simply that the percentage of customers adding products to cart as well as checking out was extremely low in comparison to the industry standard.
In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
In order to prospect, new customers, we needed an engaging video that would resonate well with her audience. Once we defined her ideal customer in our retargeting funnels we were able to generate content that highlighted the unique value of her product. We then used this data from our retargeting funnels to make lookalike audiences similar to the characteristics of her already existing customer base as well as identifying cold interests that represented her audiences.
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Increase in Website Visitors
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New Facebook Followers
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Increase in Conversions
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Increase in Revenue
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
