Increase in ROAS
+150%
Decrease in CPA
-69%
Decrease in CPC
-66%
Decrease in CPM
-49%
Increase in CTR
+28%
Klora is a gut-health supplement brand revolutionizing the wellness industry by optimizing the integration of the gut-mind-body axis. Klora’s formulas are backed by decades of scientific research and ingredients are third party tested for quality. Klora’s two products, Gut Renew and Bloat-Digest, target the most common symptoms of gastrointestinal discomfort including bloating, indigestion, stomach pain, fatigue, brain fog, and more. By maintaining the concept of homeostasis, a state of steady internal, physical, and chemical conditions preserved by living systems, Klora delivers unprecedented results in the wellness industry.
As a new brand looking to solidify itself in the wellness space, Klora was having difficulty maintaining high click-through rates and affordable cost-per-clicks. Initially, the brand implemented a marketing strategy driven by user-generated content but the high cost per mille resulted in unsustainable advertising costs. Klora needed a new, more cost-effective marketing strategy that could be scaled as the brand gained more attention.
After testing all direct-to-consumer marketing methods (paid social ads, UGC testimonials, and traditional landing pages) and finding limited results, we leveraged a Performance PR approach and created a new ad angle focused on advertorial style landing pages to increase engagement from Klora’s audiences. Klora engaged us to procure UGC creators that could be paired with the advertorial landing pages that were published not on the brands page, but on one of The Snow Agency’s media publisher websites. We generated content briefs for our creators that spoke directly to the advertorial contents in order to create a harmonious consistent funnel. Our innovative Performance PR marketing service was able to combat ad fatigue, high ad costs, and low click-through-rates by influencing users through native-looking content. This approach serves the ad from our Publisher’s social media pages to make the ads appear organic and engaging. As the engagement rates and CTRs increased, CPMs and CPCs decreased, enabling an increase in performance. Through testing, trial, and error, we were able to template creative formats that performed far superior to Klora’s initial brand-driven UGC strategy.
We began testing different forms of blog-style articles on one of our media publisher websites, The Daily Post, to develop Klora’s audience. To solidify Klora as a leading brand in the wellness space, we leveraged “Top 5” comparison articles that demonstrated how Klora stacks up against well-known brands in the industry. As a result, readers began to associate Klora with other major supplement brands and as they learned more, began to switch to Klora’s more innovative supplement.
Once Klora’s name was out on the market, we tested additional formats that included images, animations, videos, and Tiktok organic content that helped boost conversions. Additionally, we audited the data on Klora’s ad copy and discovered that copy with strong and relatable statistics regarding gut health have piqued the highest interest among its audience. By combining winning creative formats with the right ad copy variations, we were able to start scaling ads and take Klora to the next level.
By using blog-style articles. Klora was able to push site-wide promotions while maintaining cheaper advertising costs. Readers were given the opportunity to get discounted prices on their first month subscription, while using the first-person technique flattered customers with special and personalized access to savings. This authentic strategy helped establish personal client relationships shortly after Klora’s launch. Meanwhile, adding limited-time offers at the end of articles helped drive conversions by implementing a sense of urgency.
