To scale Simply Inked to new heights, we prepared a plethora of highly targeted prospecting and retargeting campaigns. Additionally, we took a deep dive into their website and analytics to provide improvements to increase conversion rate, average order value, and decrease overall bounce rate.
Like What You See?
We discovered that Simply Inked had a very low conversion rate compared to the industry standard. Using our knowledge of consumer behavioral patterns and our expertise in website optimization and conversion funnels, we were able to formulate and execute a plan of action immediately. Furthermore, we noticed that Simply Inked had a lower than desired Average Order Value, which could be easily improved with a few adjustments to their website and banners. After implementing these changes, Simply Inked began to see results right away. The conversion rate increased by 15% and AOV was increased by 18% after our website optimization consultation.
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In order to scale revenue to the best of our ability, we worked collaboratively with the Simply Inked team to develop and implement unique and high converting content. Using our proven knowledge and insight that has allowed us to scale our own 8 figure brands, we helped create new custom Story and Retargeting content. In just two months since launching this new content, Simply Inked has directly experienced thousands of purchases at well above a 2.5x ROAS.
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Because Simply Inked was a new and unknown brand, we could not rely on significant data or brand awareness to see conversions. To face this challenge, we began implementing custom audiences as well as interest-based audiences relating closely to Simply Inked’s target demographic. This strategy allowed us to accumulate more data and scale quickly while growing brand awareness for Simply Inked. Additionally, we created heavily segmented retargeting audiences to present tailored content to people already interested in the brand. In our first 60 days after launching Simply Inked, we improved revenue by 22,240% at a 2.98 Average ROAS. These results allowed Simply Inked to increase production significantly and invest more capital into their brand for future success.
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Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Simply Inked was looking for help to launch and scale their brand new Temporary Tattoo Company quickly and efficiently. They were in need of a team that could manage both Facebook and Google ads while helping with overall website optimization.