how we helped
In the 45 days prior to joining The Snow Agency, Cute Projectors had generated only $20,000 in revenue with less than a 1% conversion rate. Our marketing team was tasked with developing their content strategies for paid social, developing a customer profile, and optimizing all aspects of ad delivery in time for the holiday sale. Working with a limited budget and high expectations, we were able to analyze the data we received and direct the creation of targeted content to use with each specific campaign. In addition to honing in on our target demographic, we also directed a large amount of ad spend to the placements that were most profitable with placement-specific content.
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services & solutions for Cute Projectors
Develop the Ideal Customer Profile
Creative Content Development
As previously mentioned, we were able to use pre-developed creatives and make them profitable again simply by changing the way we presented them. By focusing on concepts like “making memories” and “family fun” rather than framing it as a television replacement, we rapidly increased sales and average order value. Once we had made enough revenue to test, we guided Cute Projectors to expand to other potential customer personas by creating videos to appeal to different customers and expand our revenue market.