In the 45 days prior to joining The Snow Agency, Cute Projector had generated only $20,000 in revenue with a less than a 1% conversion rate. Our marketing team was tasked with developing their content strategies for paid social, developing a customer profile, and optimizing all aspects of ad delivery in time for the holiday sale. Working with a limited budget and high expectations, we were able to analyze the data we received and direct the creation of targeted content to use with each specific campaign. In addition to honing in on our target demographic, we also directed a large amount of ad spend to the placements that were most profitable with placement-specific content