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How many times have you gotten or given this answer?
Google it.
It’s ever-present and you default to it so easily and so often that you tend to overlook the power of that statement. Google is a powerful marketing tool beyond simply improving your SEO ranking.
Google accounts for nearly 90% of all search. That’s worldwide, not just Stateside. It’s utter domination. Stated another way, 9 out of 10 of your possible clients and customers use Google as a potential portal to find and get to you specifically. Stated in yet another way; 90% of all internet users see Google Ads.
Think of the brand exposure. You’re not only getting yourself in front of the vast majority of your customers but you’re showing up prominently, atop the search (or on the bottom, or the side or on Google apps and all around the web on the countless sites in Google’s display network. The scope is truly breathtaking).
Users who click an ad are 50% more likely to make a purchase. Moreover, around 1/3rd of clicks are going to those paid ads you’re seeing on top of your searches.
Given that, Google pay per click advertising (PPC) can provide potential growth for your company. Understanding the landscape and how to create customized ads for your brand that work is a point of pride for us as Google Ads experts.
It’s simple and complicated.
In the most basic terms, Google Ads are those which appear when someone searches keywords relevant to your brand, product or service.
How they get there is a much more intricate process, but the easiest way to visualize it is as an auction. Because that’s literally what is happening.
Google determines which ads are shown through a ridiculously fast auction that takes place each and every time someone searches on Google and you bid per click on the keywords you want to advertise.
That’s not the end of the story though. Your ads are assessed on relevancy and usefulness which in the end are known as your Quality Score. A Google Adwords agency like ours works to improve this so your bid has a higher likelihood of winning.
There are also measures of ad extensions like links or phone numbers that affect the impact of your ad and factor into the performance.
According to Google itself though, even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions.
So, yea, it’s only a little convoluted, but it’s something we understand inside and out.
That is why you need a Google Ads management agency to oversee, optimize and execute your strategy in this area. There are a lot of moving parts that go into using Google Ads successful, work with a team who gets it.
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
Axcid Shop
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Paul Colombo
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
Cute Root
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Sugabee Cosmetics
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
What services you choose are dependent on your goals. Are you looking to increase brand awareness? Generate sales or leads? Is simply an increase in traffic what you’re after? There’s a whole wide world of options of what Google Ads can do for you; search network or display network campaigns to shopping, video and app campaigns and we are here to help you use the best tools to develop a strategy to reach your goals.
Our full-service digital marketing agency provides:
Pay Per Click
The classic, Google pay per click advertising is as it sounds, a model where you pay each time a searcher clicks your ad, i.e., you’re charged only when a user clicks your ad. The return on investment is significant, Google estimates (conservatively we might add) that for every $1 spent on Google Ads, you’ll receive $8 in profit. Let us be the Google PPC company that brings you to the promised land.
Remarketing
Similar to what we offer with our Facebook Ads, Google Ads remarketing allows us to show highly targeted ads to people who have already visited your site. This tactic can drastically improve your conversion as it aims at people already familiar with your brand and thus much closer to pulling the trigger on a purchase.
Search & DisplayNetwork
Search ads appear as text advertising above or below the organic search results on the main Google search page. These are the ones that show with the marking “Ad”. Display network ads let you jump out of the world of text-only ads and into the world of images, to really connect with your intended audience. The click-through rate is lower with display advertising but these provide an excellent boost to your brand recognition.
Google Shopping
Use Google to proactively boost your sales and highlight your inventory. These are closely related to display network ads in the visual sense but use product data and not keywords to decide when, where and how to show your ads.
On top of, and in addition to that, our Google Ads management agency provides hands-on support, a devoted team and account manager to take you through the process and provide detailed reporting along the way. We create a custom strategy and handle the copy and content creation, test and retesting until we get it perfect, to make sure your unique and individual business needs and objectives are being not only met, but exceeded.
Ultimately, if you’re not using Google Ads then you’re just relying on your SEO and not standing out from the search crowd. Youtube advertising, Facebook ads, and Google Ads are required to be competitive.
And if you are using Google Ads but not working with a dedicated Google Ads management agency like The Snow Agency. you’re likely not fully unleashing the true potential of your campaign and not getting the ROI you deserve.
Unleashing the power and reach of Google Ads is no longer something you can afford to not be optimizing and perfecting for your brand. With 90% of all internet search going through Google, you’d be remiss to not devote more resources to make it work as best as it can for your business. Get in touch with us today and let’s get you on the fast track to Google Ads success.