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Experts in Media Buying
We've Perfected Media Buying
If you’re here, you’ve finally come to the realization that media buying isn’t as simple as it sounds. It’s one of those things you thought you knew, like how to play chess or the lyrics to We Didn’t Start the Fire. Honestly, we get it, it’s one of those things that feels self-evident, you just…buy media and viola, presto, results!
Sadly that’s not the case, if it were, we wouldn’t be here and we certainly wouldn’t have dedicated a page on our website to it.
Media buying, a core part of the advertising process, is as much as a skill as it is an art and there’s a lot that goes into the process of developing a customized media mix and strategy for each client. At The Snow Agency, we’ve perfected the formula that has allowed us to create our own 7 and 8 figure brands within a matter of months.
After a laundry list of personal successes, we wanted to share the knowledge and insight and take your brand to the next level.
How We help
How We help
how does media buying work?
Different Types of Media Buying
There’s a whole wide world of media out there that we all consume daily, some mediums are perceived to be better than others but each is important depending on your individual needs and goals. Our media buying services focus on the big 4:
The most eyes on your brand at once.
Millions of listeners to discover your brand.
Since the beginning of time, the most traditional way to reach new clients.
If you can't be found online how are customers finding you?
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations. To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
How We Do Media Buying
The importance of this phase of the process can’t be stressed enough, without analyzing both your goals and your audience, creating a successful campaign is near impossible. Very well could be why you’ve had trouble with past media buying efforts. Your previous agency just didn’t get to know you well enough.
That’s not us.
When working with a new client our first step is to take a deep dive into the brand from both an analytical and holistic perspective. We believe that to succeed as your marketing partner, transparency is of paramount importance.
Here are just a few questions we ask to get to know you better and start the relationship on a meaningful note:
- What are your KPIs?
- What is your goal in the next 6,12 months?
- What are some problems we can help solve?
As well as questions we try to solve internally:
- How can we increase average order value (AOV) and conversion rate (CR)?
- Has the FB pixel been properly implemented, tracking, etc?
- Where is the money being left on the table?
2. Develop Customer Profile
Jumping off from the info we gathered in the analysis phase, we develop a robust customer profile. To construct a successful marketing campaign, we must first profile what character traits the ideal customer has.
This customer profile is a combination of machine learning and custom interest and affinity-based characteristics that we use to identify common patterns between current customers and your future ones. After successfully creating this profile we thoroughly analyze everything about this person to build a more complete and well-rounded picture of who to aim your campaign at. We look at things like what they’re watching, what motivates them in their purchasing behavior, their financial and socioeconomic status and what influencers they follow consistently.
We want to humanize the data.
Once we’ve successfully identified a winning customer profile, we start to build out a series of data-based audiences to acquire new customers.
The coveted gatekeepers to growth, we bring those who have never heard of your brand, to you. Think about that.
But new customer acquisition is only the start. It’s not a one and done thing.
After entering our marketing funnel, we begin to segment these custom audiences based on the specific type of action they take with your brand, i.e., added to cart, engaged with an ad, visited your website, liked your Facebook page .etc, as well as the time of their action. Our Facebook and Instagram ads agency has copious amounts of experience with this kind of data, and knows how to turn it into results.
We take that data and painstakingly continue to test and optimize our lookalike and affinity-based audiences to establish even more successful customer profiles to target and in turn, grow your business to soaring new heights.
Influencers are ubiquitous these days. Everyone’s out there doing it for the Gram, trying to be one, and big brands court them to be ambassadors to give their campaigns some of that authentic, real feel.
We’re gonna let you in on a little secret though, long before “influencer marketing” was even a term, we we’re doing it. And our influencer marketing agency is happy to show you.
We’ve worked with thousands, yes you read that right, not a typo…thousands of influencers on social media in all niches and of all sizes. Not only that but we’ve taken the accumulated knowledge and used it to establish a proprietary formula that we bring to our clients to create a competitive advantage over the competition.
We have access to a large network of high-profile celebrities, athletes, and reality TV stars that cater to a wide variety of audiences & niches. Because of our first-mover advantage and longstanding relationship with these influencers, we have access to the lowest rates in the industry!
Let us help you bolster your influencer campaigns for explosive growth and an abundance of reusable content that can be used on all platforms!
This is the fun part of us. The nitty-gritty. This is where we test and hone a wide array of methods & ad copy styles to find out what works best for your particular brand and its voice. All brands aren’t created the same thus they simply do not optimize equally! Bespoke is the only way.
This phase may take anywhere from several days to several months and is where the trust in our years of experience really comes into play.
Often this is where the worry comes in and that’s normal! Because our approach is unique and tailored to each client, development takes time but once we find the perfect recipe for the secret sauce for your brand and are confident in maintaining daily profit – BOOM – we are ready to scale!
And finally – everyone’s favorite part (optimizing is great but this is better). There is nothing more exciting than not only growth but profitable explosive growth. Seeing your customer base & revenue increase at the same time is our main goal! Prior to scaling, we make sure your store is optimized and ready to scale. What could be worse than putting in all this legwork only to realize your site or digital storefront can’t handle the traffic or has potential bottlenecks.
Fine-tuning the media buys for your campaigns is one thing but ensuring you’re ready is just as important.
But wait, there’s more. We aren’t a one-trick pony, these media buys are meant to be repeated and scaled further. We analyze the results of each media buy and take what we learned and apply it to the next cycle. And remember, with the constant creation of new customer profiles, more buys, with increasingly more highly refined and honed targeting, means more growth.
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Proven Media Buying Techniques for Your Business
Now that you’ve gotten just a little taste of what really goes into this, you can see why it’s so important to partner with a media buying agency who knows not just a thing or two, but all things.
Because of our vast experience in this space we’re also well aware of how quickly things change, particularly the lighting pace of the digital landscape. We’re agile by choice and by necessity, always striving to be a step ahead.
Ready to take your business to the next level? So are we! Let our eCommerce digital marketing services team put together the right media mix and media buying plan for you.