the future is now
YouTube Advertising Agency
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the numbers speak volumes
2 billion users every month.
2nd largest social media platform.
2nd most preferred platform for viewing videos among the coveted 18 to 34 year old demographic.
1st in mobile internet traffic. Finally, something YouTube is number 1 in, YouTube by far accounts for the most mobile traffic at 37% globally. That’s astronomical.
YouTube is a behemoth, it’s second only to Facebook (learn about our Facebook advertising services) as a social network and second to Netflix as a source for viewing video content.
In the United States, YouTube reaches, on average, more people in the 18-49 demo than all cable TV networks combined. Yes, you read that correctly, all of them combined.
Still not convinced? Consider this, by 2022 82% of global internet traffic will come from video streaming. With an average time spent on the platform of nearly 12 minutes a day and just about 7 page views, the engagement is mighty high. Users aren’t passive on YouTube, they’re in the moment for those moments.
People go to YouTube for just about everything, from entertainment to knowledge. Searches for “how-to” videos are growing by 70% a year. And speaking of search, YouTube is the 2nd largest search engine on the internet.
And in terms of growth, it may be hard to believe but YouTube is still growing!
It begs the questions, if your business isn’t advertising on YouTube, why? Can you afford to continue neglecting this powerhouse of a platform?
How We help
How We help
how YouTube Ads make a difference
Your audience is essentially screaming from the rooftops that they want and crave video content. Not only do they want more of it, they’re getting it with more and more companies and individual creators putting out content at a shocking pace. All told there are 500 hours of video uploaded every single minute. 30,000 hours of content added every hour.
With ever-increasing, seemingly exponentially, new content and so much traffic, you’d be remiss to miss this train for your advertising efforts.
What do you get from YouTube ads and partnering with a competent and confident YouTube advertising agency?
First of all, on a basic level, you’re joining the video traffic revolution and you’re meeting your customers in one of their favorite places. This is where your clients and customers, old and new, actually are. Nice to speak to them there.
You’re reaching a potentially bigger and wider audience.
As mentioned, engagement on YouTube is high and video is a naturally engaging medium. Video done well and done right captivates us, moves us, changes us.
YouTube paid advertising can help increase conversion which is why nearly 90% of marketers say they’re satisfied with the ROI of video marketing. YouTube marketing is also a potential lead generating machine adding even more potential return on investment.
understanding the process
So what exactly does a YouTube marketing company like The Snow Agency do for you that you couldn’t do for yourself?
Well, we’re all about the process in every aspect of our marketing approach and YouTube video marketing requires the same discipline and adherence to a plan.
The first phase in all our efforts is learning and understanding. Before getting into the targeting and content creation, we need to know who your audience is and who we’re talking to.
Once we’ve got an in-depth understanding of your clients and customers we create customer profiles that allow us to target exactly who should be seeing your ads. Given its status as one of the largest advertising platforms on the planet, taking in $5.5 billion in advertising revenue in 2020, YouTube offers immense control and powerful targeting tools.
This is isn’t about going viral. It’s great if it happens but the utter unpredictability of it means relying on virality is not a wise strategy. Content is king and this is about developing content that inspires. Content that informs. Content that nurtures and enhances your relationship with your customers.
We all know the power of video. It can pull at our heartstrings or make us laugh riotously. Make us cry and contemplate or take our breath away. If you want to connect with your audience in a deeper, more meaningful way, video ads are the avenue to go down for cultivating that genuine connection.
That long-term benefits of a real connection far outstrip the fleeting high of a viral hit.
YouTube influencer marketing is something we know a thing or two about given our preeminent status in the field. We can bring the goods in terms of influencers, across any niche you can think of, to your YouTube ad campaign.
That said, it’s worth noting that video is a place where people want their interests spoken to more than anything else. According to research done by Google (which owns YouTube) when people are deciding what to watch, relating to their passions is 3 times more important than whether the content features a famous person.
In other words, influencers are valuable only if we have them deliver the right message. Luckily for you, we understand the importance and have the know-how to craft the perfect message.
Best of both worlds in one YouTube ad.
5. Display Format and Implement
YouTube is a platform with diverse options as far as display goes:
- Display ads
- Overlay ads
- Skippable video ads
- Non-skippable video ads
- Bumper ads
- Sponsored Cards
It’s key to create a plan utilizing what works best for your brand and goals as certain formats work better for your given needs.
Only at that point, after careful planning, do we let the campaign rip.
Once you’re on the YouTube gravy train, it’s not about getting off at the next stop. This is an ongoing commitment to the world of video advertising.
We analyze continuously as your campaign is in motion and make necessary adjustments in real-time. We home in further and more precisely on your audience and make changes to spending allocation to maximize your ROI.
have a big idea we can help with?
Ditch traditional avenues
More so today than ever before it’s important to be in the video marketing game. There’s arguably no medium more powerful than video and certainly no place more necessary to be advertising than YouTube.
You need to be there if you’re interested in growth, lead generation, conversation and ultimately increased revenue.
Reach out to our full-service digital marketing agency about getting started on the development of your own YouTube strategy.