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It’s shiny. It’s a little renegade. Feels a little mysterious and naughty because it’s got that freshness. Still has that new app smell.
Snapchat.
Why focus any energy there when there’s an entire social media landscape? Why bother when you the “Big Ones”, the old guard so to speak, the Facebooks, Instagrams and YouTubes of the world are so powerful?
Demographics.
Aside from the unprecedented growth of the platform, amassing over 200 million users within a short, five-year window, Snapchat is where young people spend most of their time in the social media realm. It’s outright the most popular app for 12-17-year-olds. 73% of 18-24-year-olds use Snapchat and nearly half of 25-30-year-olds do as well.
Between Gen Z and Millennials, the cumulative spending power of just those two groups is easily over $1.5 trillion (and growing). If your brand in any way, shape or form speaks to the youth, this is a vitally important vehicle for delivering your messaging. Snapchat reaches just over 40% of 18 to 34-year-olds in the United States and all these users are on the app for over 30 minutes a day. Overlooking this would almost be criminal negligence from a marketing perspective.
A social media marketing plan without tapping the extreme power of old standbys would be disastrous but it’s becoming clearer and clearer by the day that Snapchat advertising is on its way to being an essential player. In fact, it already is.
With steadily increasing ad revenue, expected to surpass $1 billion in 2021, it’s evident that more and more companies are seeing the light with respect to Snapchat advertising.
As a dedicated Snapchat advertising agency and believers in the platform, we’ve been there for a while.
We fully appreciate the newness of Snapchat can be overwhelming and that there’s maybe a steep learning curve to it. If you’re more comfortable just utilizing our Google Ads management agency or Facebook Ads agency because you personally use both, we get it. But fear of the unknown is not a good reason to forego the lucrative potential and huge exposure to your audience.
A big thing to look for in your Snapchat management is experience, particularly proven experience in an area that’s unfamiliar to you. We have experience in spades on this platform and have shaped and launched campaigns for a diverse set of brands and companies.
With experience comes knowledge and the ability to develop nuanced strategies for you based on real results.
But experience and strategy aren’t enough. We take you through the content creation process as well and make sure your message, copy and imagery are built to thrive and excel on Snapchat. Content that plays well on one platform may not be the best elsewhere so we create bespoke content for your Snapchat audience, how they like to consume it.
Lastly, when looking for a Snapchat ad agency to work with, you want someone who’s going to provide metrics and reports that show you the progress of your campaign. Proof, not just promises. We supply you with detailed reporting of the stats and work to optimize your ad spend to maximize your return on investment.
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
Axcid Shop
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Paul Colombo
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
Cute Root
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Sugabee Cosmetics
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
As with everything we do, it’s not through guesswork that we achieve results for you. Through a commitment to a data drive process, we create winning campaigns for your Snapchat marketing goals.
1. Analyze
First things first, we need to learn about your objectives and aims. Without measurable and achievable goals, putting together a plan of action is just throwing things at the wall and seeing what sticks. We’re not about that and work with you on a deep level to unlock exactly what you’re after.
2. Target
Once we know what we’re going after we can start the all-important process of developing customer profiles. These profiles are what we use to make sure the exact people you need to see your ad are actually seeing it. There’s nothing worse than developing a brilliant ad and finding you’ve been targeting the wrong audience. We don’t let that happen.
3. Implement & Optimize
And we are live. Implementing and putting your campaign into action is the exciting part. It’s where you start to see results, where the returns begin to accumulate. From our side, it means continued testing and reconfiguring to maximize your reach, sales conversions, lead generation or whatever else your goal for the campaign is. It’s not a set it and forget it situation, we make continual tweaks and changes to make sure your Snapchat ads are producing in the most optimized fashion possible.
4. Repeat
We keep the magic alive. As we create more and more data specific to the performance of your campaign we can further maximize the potential and ROI of your ad spend as we repeat different iterations of advertising.
It’s a beautiful thing.
At the end of the day, it’s the results that you’re looking for and Snapchat has huge potential to deliver that for your brand. It’s a platform in its infancy, meaning you’re getting on board as an early adopter still. It’s a place where your company’s voice can still be one of the loud ones. If your audience, customer and clients are young people, essentially anyone under 35, Snapchat needs to be part of your marketing mix.
An agency like ours, who has been at the forefront of the social media marketing industry for years can take you through the process, help you develop your content so it’s catered to the audience optimized for the platform itself and maximize the reach and return. If you’re curious about what Snapchat can do for you but have trepidation in diving into a space you’re unfamiliar with, that’s fine and expected, give us a call or shoot us a message and we’d be happy to walk your through it, step by step, and break it down for you.