the power of targeting millennials
snapchat advertising Agency
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It’s shiny. It’s a little renegade. Feels a little mysterious and naughty because it’s got that freshness. Still has that new app smell.
Why focus any energy there when there’s an entire social media landscape? Why bother when you the “Big Ones”, the old guard so to speak, the Facebooks, Instagrams and YouTubes of the world are so powerful?
Aside from the unprecedented growth of the platform, amassing over 200 million users within a short, five-year window, Snapchat is where young people spend most of their time in the social media realm. It’s outright the most popular app for 12-17-year-olds. 73% of 18-24-year-olds use Snapchat and nearly half of 25-30-year-olds do as well.
Between Gen Z and Millennials, the cumulative spending power of just those two groups is easily over $1.5 trillion (and growing). If your brand in any way, shape or form speaks to the youth, this is a vitally important vehicle for delivering your messaging. Snapchat reaches just over 40% of 18 to 34-year-olds in the United States and all these users are on the app for over 30 minutes a day. Overlooking this would almost be criminal negligence from a marketing perspective.
A social media marketing plan without tapping the extreme power of old standbys would be disastrous but it’s becoming clearer and clearer by the day that Snapchat advertising is on its way to being an essential player. In fact, it already is.
With steadily increasing ad revenue, expected to surpass $1 billion in 2021, it’s evident that more and more companies are seeing the light with respect to Snapchat advertising.
As a dedicated Snapchat advertising agency and believers in the platform, we’ve been there for a while.
How We help
How We help
how YouTube Ads make a difference
We fully appreciate the newness of Snapchat can be overwhelming and that there’s maybe a steep learning curve to it. If you’re more comfortable just utilizing our Google Ads management agency or Facebook Ads agency because you personally use both, we get it. But fear of the unknown is not a good reason to forego the lucrative potential and huge exposure to your audience.
A big thing to look for in your Snapchat management is experience, particularly proven experience in an area that’s unfamiliar to you. We have experience in spades on this platform and have shaped and launched campaigns for a diverse set of brands and companies.
With experience comes knowledge and the ability to develop nuanced strategies for you based on real results.
But experience and strategy aren’t enough. We take you through the content creation process as well and make sure your message, copy and imagery are built to thrive and excel on Snapchat. Content that plays well on one platform may not be the best elsewhere so we create bespoke content for your Snapchat audience, how they like to consume it.
Lastly, when looking for a Snapchat ad agency to work with, you want someone who’s going to provide metrics and reports that show you the progress of your campaign. Proof, not just promises. We supply you with detailed reporting of the stats and work to optimize your ad spend to maximize your return on investment.
get connected to a new audience
As with everything we do, it’s not through guesswork that we achieve results for you. Through a commitment to a data drive process, we create winning campaigns for your Snapchat marketing goals.
First things first, we need to learn about your objectives and aims. Without measurable and achievable goals, putting together a plan of action is just throwing things at the wall and seeing what sticks. We’re not about that and work with you on a deep level to unlock exactly what you’re after.
Once we know what we’re going after we can start the all-important process of developing customer profiles. These profiles are what we use to make sure the exact people you need to see your ad are actually seeing it. There’s nothing worse than developing a brilliant ad and finding you’ve been targeting the wrong audience. We don’t let that happen.
3. Implement & Optimize
And we are live. Implementing and putting your campaign into action is the exciting part. It’s where you start to see results, where the returns begin to accumulate. From our side, it means continued testing and reconfiguring to maximize your reach, sales conversions, lead generation or whatever else your goal for the campaign is. It’s not a set it and forget it situation, we make continual tweaks and changes to make sure your Snapchat ads are producing in the most optimized fashion possible.
We keep the magic alive. As we create more and more data specific to the performance of your campaign we can further maximize the potential and ROI of your ad spend as we repeat different iterations of advertising.
It’s a beautiful thing.
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get the results you're looking for
At the end of the day, it’s the results that you’re looking for and Snapchat has huge potential to deliver that for your brand. It’s a platform in its infancy, meaning you’re getting on board as an early adopter still. It’s a place where your company’s voice can still be one of the loud ones. If your audience, customer and clients are young people, essentially anyone under 35, Snapchat needs to be part of your marketing mix.
An agency like ours, who has been at the forefront of the social media marketing industry for years can take you through the process, help you develop your content so it’s catered to the audience optimized for the platform itself and maximize the reach and return. If you’re curious about what Snapchat can do for you but have trepidation in diving into a space you’re unfamiliar with, that’s fine and expected, give us a call or shoot us a message and we’d be happy to walk your through it, step by step, and break it down for you.