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content is king

The Basics of Content Creation & Publication

It may be a cliché at this point and we all tend to roll our eyes when we hear something said for the 9,000,000th time but it’s true and bears repeating; content is king. 

Developing a robust marketing strategy with calculated and savvy media buys can all fall flat without the right content to push and pull prospective customers and clients along. 

Content is what drives people through the sales and conversion process. It’s what keeps them engaged with your brand. If your content isn’t inspired and relevant, you’re going to see people bounce from your site and exit your funnel.

The idea is to take people on a journey, move them from simple brand awareness to the point that they’re actively considering you as the solution to their problem or as the product they want to pick up.

Content is what proves you’re a thought leader and an expert in your niche.

The aim is to create superior content that’s entertaining, shareable (perhaps even going viral) and drives sales.  Working with an experienced content development and creation agency who understands this process and how vital top-notch content is in the grand scheme of an ad campaign will help your brand reap huge dividends.

content development agency

Bringing Your Brand's Story to Life

The Basics of Creative Content Development

Content is story and there’s no story more worth telling and sharing with your audience than your brand story. Who knows your story better than you? Wouldn’t your clients be interested in it too?

The allure of the story is almost primal. Stories humanize your brand and make you relatable, they allow people to connect on a deeper, emotional level with you. Most importantly, aside from the warm and fuzzy nature of storytelling, is how story allows you to nurture and maneuver buyers by speaking to what drives their purchase decisions.

While you may know your story like the back of your hand, telling it compellingly is another story (no pun intended…actually, kind of intended) which is why we have an in house content development service to begin with; to help you shape your story in the most consumable and affecting way possible.

Cory

“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”

Cory Muroff
founder, Cry Baby
evan

What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.

Evan Ruccolo
Founder, Berkley E-Commerce Holdings
brandon

The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!

Brandon Monaghan
Shine Armor
luca

Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations. To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.

Luca Botzenhardt
CEO, Simply Inked

Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency

Blake Read
Cargo Cove

Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!

Miguel Concepcion
Axcid Shop

As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.

Dennis Hegstad
LiveRecover

This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!

Paul Colombo
VR Hydra

Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.

Kyle Samera
Cute Root

I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true

Natasha Springle
Sugabee Cosmetics
Cory

“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”

Cory Muroff
founder, Cry Baby
evan

What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.

Evan Ruccolo
Founder, Berkley E-Commerce Holdings
brandon

The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!

Brandon Monaghan
Shine Armor
luca

Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations. To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.

Luca Botzenhardt
CEO, Simply Inked

Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency

Blake Read
Cargo Cove

Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!

Miguel Concepcion

As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.

Dennis Hegstad
LiveRecover

This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!

VR Hydra

Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.

Kyle Samera

I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true

Natasha Springle

creative content development

How We Approach Content Creation as an Agency

Without creating the appropriate content that resonates with your current customer base or engages and piques the interest of prospective customers, paid advertising won’t be able to reach its maximum potential.

Our creative content creation services are all about process and built on a base of analytics and robust comprehension of your brand.

1. Analyze

When working with a new client our first step is to take a deep dive into the brand from an analytical and holistic perspective. We believe that to succeed as your content production company and partner, transparency is of paramount importance. Here are a few questions we communicate to kick off our relationship:

  • What are your KPIs?
  • What is your goal in the next 6 to 12 months?
  • What are some problems we can help solve?
  • As well as questions we try to solve internally
  • How can we increase AOV, CR?
  • Has the FB pixel been properly implemented, tracking, etc?
  • Where is the money being left on the table?

2. Develop Customer Profile

To create successful and engaging content, we must first profile what character traits your ideal customer has. This customer profile is a composition of machine learning and custom interest & affinity-based characteristics that we use to identify common patterns between current customers and potential customers. After successfully identifying this customer profile we thoroughly analyze everything about this person such as what shows they are watching, motivates them in their purchasing behavior, their financial income and what influencers they follow consistently.

It’s at this point that how to best tell your story and the type of content that delivers it with maximum impact begins to become clearer.

3. Implement

Once we’ve successfully identified a winning customer profile, we start to build out a series of data-based audiences to acquire new customers who have never heard of your brand. Once they are in our marketing funnel, we begin to segment these custom audiences based on the type of action with your brand (added to cart, engaged with an ad, visited your website, liked your Facebook page, etc.) as well as the time of their action. Moreover, we painstakingly continue to test and optimize our lookalike and affinity-based audiences to establish additional winning customer profiles and in turn, grow your business to new heights.

4. Influencers

Influencers have proven to be fantastic brand ambassadors over the years and the key to success is finding the right ones to tell your story and create content in a way that truly captures the spirit and essence of your brand.

Far before “influencer marketing” was even a term, we were doing it and over the years we’ve worked with thousands, yes thousands, of influencers on social media in all niches and all sizes. It’s allowed our eCommerce social media marketing agency to establish a proprietary formula that we bring to our clients to give a competitive advantage over the competition.

We have access to a large network of high-profile celebrities, athletes, and reality TV stars that cater to a wide variety of audiences & niches. Due to our longstanding relationship with these influencers, we have access to the lowest rates in the industry. The beauty and benefit of influencers from a content marketing perspective is huge, but 2 things to consider above all else; they are the content creators and know what makes their audience tick and more importantly, that fresh content can be reused across any platform as additional advertising.

Let us help you harness the power of influencers to amplify your story via their content and unlock explosive growth in the process.

5. Optimize

Optimization is getting down to the fine details, pulling out the microscope and testing a wide array of methods & ad copy styles to find out which content works best for each brand. Each brand optimizes at its own pace so this phase may take anywhere from several days to several months. It goes with the territory of being a dedicated content marketing company that puts results first.

Additionally, we adjust and fine-tune your store to ensure that it’s ready to handle the increase in traffic from scaling. The light is at the end of the tunnel though, once we find the winning recipe for your brand and are confident in maintaining daily profit, we are ready to scale!

6. Scale

Ah, yes– everyone’s favorite part. There is truly nothing more exciting than profitable, stratospheric growth. Seeing your customer base react positively to your content, share & engage with it and ultimately be driven to purchase more because it is our main goal.

7. Repeat

The fun doesn’t have to stop. Once we’ve got the formula in place continued content marketing campaigns, with ever-increasing optimization and targeting, can be run to achieve an even better ROI in the long run.

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content development agency

Tell Your Brand's Story

Get Found & Make a Difference with Our Content Development Agency

It all comes back to the content being king, in this day and age there is no excuse for having poor quality content that doesn’t inspire your audience. Content is a tremendously powerful tool and partnering with a content development agency that can craft your message into a powerful brand story and sales journey is what you need to set yourself apart and drive growth.

If you’re ready to take your content to the next level, get in touch with us today and let us know. Our full service digital marketing agency can go on that trip with you.

Learn about our simple 8-step process that took one brand from $30K a month to $3M A MONTH IN REVENUE AT 3.5X ROAS!