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content is king
The Basics of Content Creation & Publication
It may be a cliché at this point and we all tend to roll our eyes when we hear something said for the 9,000,000th time but it’s true and bears repeating; content is king.
Developing a robust marketing strategy with calculated and savvy media buys can all fall flat without the right content to push and pull prospective customers and clients along.
Content is what drives people through the sales and conversion process. It’s what keeps them engaged with your brand. If your content isn’t inspired and relevant, you’re going to see people bounce from your site and exit your funnel.
The idea is to take people on a journey, move them from simple brand awareness to the point that they’re actively considering you as the solution to their problem or as the product they want to pick up.
Content is what proves you’re a thought leader and an expert in your niche.
The aim is to create superior content that’s entertaining, shareable (perhaps even going viral) and drives sales. Working with an experienced content development and creation agency who understands this process and how vital top-notch content is in the grand scheme of an ad campaign will help your brand reap huge dividends.
How We help
How We help
Bringing Your Brand's Story to Life
The Basics of Creative Content Development
Content is story and there’s no story more worth telling and sharing with your audience than your brand story. Who knows your story better than you? Wouldn’t your clients be interested in it too?
The allure of the story is almost primal. Stories humanize your brand and make you relatable, they allow people to connect on a deeper, emotional level with you. Most importantly, aside from the warm and fuzzy nature of storytelling, is how story allows you to nurture and maneuver buyers by speaking to what drives their purchase decisions.
While you may know your story like the back of your hand, telling it compellingly is another story (no pun intended…actually, kind of intended) which is why we have an in house content development service to begin with; to help you shape your story in the most consumable and affecting way possible.
creative content development
How We Approach Content Creation as an Agency
Without creating the appropriate content that resonates with your current customer base or engages and piques the interest of prospective customers, paid advertising won’t be able to reach its maximum potential.
Our creative content creation services are all about process and built on a base of analytics and robust comprehension of your brand.
When working with a new client our first step is to take a deep dive into the brand from an analytical and holistic perspective. We believe that to succeed as your content production company and partner, transparency is of paramount importance. Here are a few questions we communicate to kick off our relationship:
- What are your KPIs?
- What is your goal in the next 6 to 12 months?
- What are some problems we can help solve?
- As well as questions we try to solve internally
- How can we increase AOV, CR?
- Has the FB pixel been properly implemented, tracking, etc?
- Where is the money being left on the table?
2. Develop Customer Profile
To create successful and engaging content, we must first profile what character traits your ideal customer has. This customer profile is a composition of machine learning and custom interest & affinity-based characteristics that we use to identify common patterns between current customers and potential customers. After successfully identifying this customer profile we thoroughly analyze everything about this person such as what shows they are watching, motivates them in their purchasing behavior, their financial income and what influencers they follow consistently.
It’s at this point that how to best tell your story and the type of content that delivers it with maximum impact begins to become clearer.
Once we’ve successfully identified a winning customer profile, we start to build out a series of data-based audiences to acquire new customers who have never heard of your brand. Once they are in our marketing funnel, we begin to segment these custom audiences based on the type of action with your brand (added to cart, engaged with an ad, visited your website, liked your Facebook page, etc.) as well as the time of their action. Moreover, we painstakingly continue to test and optimize our lookalike and affinity-based audiences to establish additional winning customer profiles and in turn, grow your business to new heights.
Influencers have proven to be fantastic brand ambassadors over the years and the key to success is finding the right ones to tell your story and create content in a way that truly captures the spirit and essence of your brand.
Far before “influencer marketing” was even a term, we were doing it and over the years we’ve worked with thousands, yes thousands, of influencers on social media in all niches and all sizes. It’s allowed our eCommerce social media marketing agency to establish a proprietary formula that we bring to our clients to give a competitive advantage over the competition.
We have access to a large network of high-profile celebrities, athletes, and reality TV stars that cater to a wide variety of audiences & niches. Due to our longstanding relationship with these influencers, we have access to the lowest rates in the industry. The beauty and benefit of influencers from a content marketing perspective is huge, but 2 things to consider above all else; they are the content creators and know what makes their audience tick and more importantly, that fresh content can be reused across any platform as additional advertising.
Let us help you harness the power of influencers to amplify your story via their content and unlock explosive growth in the process.
Optimization is getting down to the fine details, pulling out the microscope and testing a wide array of methods & ad copy styles to find out which content works best for each brand. Each brand optimizes at its own pace so this phase may take anywhere from several days to several months. It goes with the territory of being a dedicated content marketing company that puts results first.
Additionally, we adjust and fine-tune your store to ensure that it’s ready to handle the increase in traffic from scaling. The light is at the end of the tunnel though, once we find the winning recipe for your brand and are confident in maintaining daily profit, we are ready to scale!
Ah, yes– everyone’s favorite part. There is truly nothing more exciting than profitable, stratospheric growth. Seeing your customer base react positively to your content, share & engage with it and ultimately be driven to purchase more because it is our main goal.
The fun doesn’t have to stop. Once we’ve got the formula in place continued content marketing campaigns, with ever-increasing optimization and targeting, can be run to achieve an even better ROI in the long run.
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Tell Your Brand's Story
Get Found & Make a Difference with Our Content Development Agency
It all comes back to the content being king, in this day and age there is no excuse for having poor quality content that doesn’t inspire your audience. Content is a tremendously powerful tool and partnering with a content development agency that can craft your message into a powerful brand story and sales journey is what you need to set yourself apart and drive growth.
If you’re ready to take your content to the next level, get in touch with us today and let us know. Our full service digital marketing agency can go on that trip with you.