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your website's look & feel matters
The Importance of eCommerce Web Design & Development
Having an incredible ad campaign, full of that snappy copy and attention-grabbing imagery, is great for getting your customers to your website, but then what? Is it enough to convince them to go that one step further and actually make the purchase that you spent all that money setting them up for?
If they get to your site and that same attention to detail, care for quality design and ease of use aren’t there, they’ll bounce. All the ad money wasted. In this day and age, with consumers growing savvier and less willing to tolerate poor UI/UX, a poorly developed site could very well be the issue that’s hampering your conversion rates and keeping your numbers low.
Your web design is a very real extension of your brand and prospective customers will make judgments about your company according to it, consciously or subconsciously. In some cases, your website is the very first impression a consumer will have of you. We always say, “don’t judge a book by its cover” and while that is certainly the honorable way to approach things, in truth, if we’re being honest, we all do make those judgments. Luckily, you’re in control of that image and partnering with a web design company that gets it, like ours, can help you craft that ideal first impression.
But wait, it’s not simply about looking nice or gorgeous or sleek. The development of the flow and the functionality matter just as much. A Lamborghini with no engine isn’t going to take you very far. What’s under the hood of your site and the user experience aspects of the design make a difference.
Stripping it down to brass tacks, if there’s a mismatch between your digital and real presence, people will feel that dissonance. Having the two work together makes your website a powerful marketing tool and a vehicle for closing.
How We help
How We help
focusing on conversions without sacrificing your brand's vision
How Can Our eCommerce Web Development Agency Help?
Leaving no stone unturned is the approach we take in developing a consumer-centered web design that makes the ride towards conversion feel effortless. To that end, we take a deep dive into your analytics and pour through every page identifying areas in which we notice customers fall off or bounce from your site. Identifying these consistent behavioral patterns and applying our immense and real-world tested knowledge is the point from which we start to formulate and develop a plan of action on improving the functionality of your site.
After that our team of designers and developers take the accumulated information and the brand image you’ve cultivated and work it into a compelling experience for your visitors.
Our goal is to revamp and remodel your site to increase your conversion rate, average order value, add to cart rate, engagement, the response rate to your calls to action and the capture of additional customer information will decrease bounce rate.
Sounds like a big ask?
Not when you’re working with an eCommerce web design agency who gets it and has a proven record of successfully doing just that.
we know how to build on the best platforms
eCommerce Web Development
The web design services don’t end there though.
We need to talk about Shopify. If you know what it is, you’re wondering about it, if you don’t, here are a couple of fast facts;
- Shopify has had 218 million buyers, from 175 countries, in the last 12 months.
- The average Shopify conversion rate is 1.5%.
- By 2021, global ecommerce is forecast to be $4.97 trillion – almost a 400% increase in seven years.
Chances are extremely high you’ve had a touchpoint with Shopify website even if you don’t know it and from the development side, not being pros at Shopify web design would be close to negligence on our part. Developing on Shopify isn’t as simple as tossing a few plugins together and calling it a day, the ability to design and customize via the platform is a skill and art in itself and it’s one we’re passionate about.
A streamlined experience in your online store is crucial to seeing the sale through to the end and a puzzle or maze to get through it can stop sales in their tracks. Therefore, having an aggressive on-site funnel & overall user-friendly and a seamless checkout process is of utmost importance to converting prospective customers into actual ones. Shopify is the eCommerce weapon of choice for developing, a web design solution can’t be slapped together without intention and a plan.
Over the course of owning and operating countless online stores, we have great confidence in our eCommerce digital marketing services and the ability to create blueprints to take your website to the next level.
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Put Your Users First
Modern, Effective & Creative eCommerce
When we take a step back, putting the jargon aside for a moment, what is the goal? What’s the reason for focusing so much effort on your website? The reason is that your customers demand it, they may not tell you directly but the data about your bounce rates will scream it. Just like you want a seamless and enjoyable experience on the websites you visit, consumers are expecting the same exact thing from yours. It’s another opportunity to show that you’re not only thinking about them but actively making their lives easier.
It’s also one of these things that’s not easy to see for yourself because oftentimes, and like with all things, you’re just too close to it to notice what could be glaring issues. What you see as intuitive because maybe you personally built or you’ve grown accustomed to a previous agency’s design could be a total enigma for your visitors. Outside views with a professional perspective and an eye towards what makes a streamlined customer experience are just what you need to kick your website up a notch or ten.
Our web development agency is here to help you make your website into a smooth conversion machine, not just a bunch of bells and whistles that look great but accomplish nothing.
If you’re ready to take your design to the next level, get in touch with us today and let’s get you growing.