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email & SMS marketing Services
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why you need email
Email Marketing Strategies That Work
Don’t sleep on email marketing.
It may sound old school, but even with the advent of all these different ways to get in touch with people and push messaging, the one thing everyone still uses is email. 90 to 99% (!) of people check their email every day depending on which study you check out. Every $1 spent on email returns around $40. That’s essentially an untapped pile of free money you may be sitting on.
Email marketing should easily generate 20% of brand revenue for your brand when done correctly.
We’ll AUDIT your current email strategy, learn more about YOU and YOUR store to ensure that our creatives are on brand, and implement a strategic plan upon approval.
Included in our services:
- Email Marketing Copywriter
- Email Marketing Designer
- Email Marketing Developer
- Manager and Coordinator
Regardless of the plan you choose, or how many subscribers you have, our intensity is the same. Our email coverage includes:
Flows: welcome series, abandoned cart, browse abandoned, post-purchase, and more!
- 2-3x weekly
- Email calendar
- Pop-up form
- Audience Segmentation, and more!
Our secret? WE CARE. We want to know who you are as a person, the story behind the brand, the industry, and our track record. All of our clients have seen explosive ROIs, and we aim to keep the streak alive with yours!
why you need SMS Marketing
SMS/Text Marketing Services
To text or not to text? That is the question. Well, it’s actually a no brainer! Text messages are opened nearly 98% of the time, which are HIGHER open rates than any other channel out there. For this reason, you (yes, you!) should have SMS marketing in your arsenal.
When you choose our SMS marketing package out of our eCommerce digital marketing services, we’ll set your brand up for success. Besides the norm — onboarding questionnaire, kickoff meeting, and enthusiasm — you’ll get the works:
- AUDIT: your brand and industry
- SMS Copywriter: From using the right emojis to delivering witty content, our copywriter will include copy that tailors to your brand for IMPACTFUL results.
- SMS Designer: Using a mixture of images and GIFs, we’ll set your brand up for success with one-of-one designs that boost your engagement.
- LIVE DEMO of our SMS platform, so that you can track metrics any time you please.
Pop-up form: to capture phone numbers and email addresses.
- Journeys: Abandoned cart, Post-purchase, Browse Abandoned and more
- SMS calendar for one-time messages: 2-3 SMS messages weekly
- Text to Join: Together, we’ll develop a unique keyword to get people to join!
- Instagram Swipe-up: to boost SMS signups, we’ll provide you with an IG Swipe-up creative to get more subscribers.
- & Much more!
Whether you’re sending a one-time message to hundreds, or millions, SMS advertising is a highly engaging way to interact with your subscribers.
How We help
How We help
how email marketing can help
The Benefits of Email Marketing and a SMS Advertising Agency
The beauty of it is that unlike all your other marketing costs, you do not have to pay anything to reach customers on your email list, you already have them! There are no print and postage costs. No production budgets for your photo or video shoot. No ad buys on TV or billboards.
With email marketing, you’re reaching out to an audience that’s already engaging with you. Customers are asking to receive this messaging and content from you.
Personalized messaging in the form of email list segmentation allows you to target specific parts of your audience and because this type of marketing is so cost-efficient, you don’t spend a ton in the process. If you’re running a promotion in your New York location, do your customers in LA need to know? Custom email marketing at its finest.
Ease of Use and Setup
Unlike print, digital, tv or billboards the creative side is much simpler here and you don’t need a massive team and outside help to get this done. Of course, like those other mediums, you can complicate the process with all kinds of extravagance but in general, this is a space to keep clean.
Think about the majority of emails you’re getting and the ones that are most successful. How do those look?
Analytics and Immediate Adjustments
If you need to make a change in a video or print campaign, what would that cost you? How easy is it to measure the effectiveness of your other advertising efforts? While it’s doable (and something we do here at The Snow Agency), email marketing is among the most measurable forms of marketing. We can quickly see your open and click-through rates and learn what’s converting and what’s not. From there we can be supremely agile in making the appropriate changes immediately.
As mentioned, the return on investment with email marketing is unrivaled, nothing comes close to the nearly $40 you gain to each 1 dollar spent. At the end of the day, this is why you spend the money and the easiest way to measure results.
If executed properly, email marketing will be your most valuable complementary revenue stream.
We can help design an aggressive email collection funnel and develop ways to incentivize high-intent prospective or existing customers to sign up for your email list. We are constantly A/B testing ad copy, creative and promotional campaigns to deliver you the best results and revenue possible.
Our unique process
How to Manage Email Marketing Campaigns
Before making any changes, we jump into your current email structure and strategize the ins and outs of what content, ad copy or incentives are needed to drive purchase decisions most quickly.
This is straightforward but with knowledge comes power.
We will segment your email list into a vast array of different groups which allows us to send customers more personalized and, more importantly, relevant emails.
We are constantly split testing every step of the email funnel to increase open rates.
Gone are the days of sending everyone the same exact message. Email isn’t a one-size-fits-all solution.
3. Automated Sequences and Flows
Following the customer through the process so to speak, we create automated abandon cart sequences to win back high intent customers and convert them into making a purchase. This is an ecosystem-wide approach that tactfully uses email, push notifications, SMS messaging and FB messenger.
Additionally, we create customized “welcome” and post-cart flows to cross-sell and upsell customers into making repeat purchases. Turning potentially one-off customers into retained ones.
We will plan out a 90-day window of all marketing campaigns. During this process, we also make ample recommendations for opportunistic campaigns that we can also apply to our other marketing channels.
This is part of the holistic approach we take to your marketing efforts across the board. All for one, one for all as the 3 Musketeers would say.
5. Outbound Campaigns
We will create highly customized outbound campaigns via email, SMS, push notifications, and FB messenger. This is everything from strategy to the setup and oversight of the process.
The beauty of email marketing services is the ease of measurability they come with. The analytics run deep and are relatively quickly attained making the path to growth clearer. Moreover, we have the tools and technology to capture as much customer information as possible. Combine that with adjustments we make along the way and we can help grow your email, SMS, messenger and push notification database.
The work never stops! This is the hard truth with all of our efforts, we are constantly working and studying the numbers, feedback and insights to create an ever more efficient email marketing machine to increase your revenues consistently.
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get the most out of email
Connect with More Customers via Email Marketing and Text Marketing Services
Ready to jump into the world of deeper connection and higher ROI? We understand what works in this space and it’s not as simple as a set it and forget it system of blind email blasts. You want to partner with an email marketing agency who fully grasps the power of this channel. At The Snow Agency, our full service digital marketing agency is passionate about this because we know the ROI is immense once we crack the code of your particular business.
Not only that, but email marketing is also an excellent vehicle to keep your customers engaged and connected with your brand.
Let us take a look under the hood and turn your email marketing into an engine for growth and revenue.