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Don’t sleep on email marketing.
It may sound old school, but even with the advent of all these different ways to get in touch with people and push messaging, the one thing everyone still uses is email. 90 to 99% (!) of people check their email every day depending on which study you check out. Every $1 spent on email returns around $40. That’s essentially an untapped pile of free money you may be sitting on.
Email marketing should easily generate 20% of brand revenue for your brand when done correctly.
We’ll AUDIT your current email strategy, learn more about YOU and YOUR store to ensure that our creatives are on brand, and implement a strategic plan upon approval.
Included in our services:
- Email Marketing Copywriter
- Email Marketing Designer
- Email Marketing Developer
- Manager and Coordinator
Regardless of the plan you choose, or how many subscribers you have, our intensity is the same. Our email coverage includes:
Flows: welcome series, abandoned cart, browse abandoned, post-purchase, and more!
One-time messages:
- 2-3x weekly
- Email calendar
- Pop-up form
- Audience Segmentation, and more!
Our secret? WE CARE. We want to know who you are as a person, the story behind the brand, the industry, and our track record. All of our clients have seen explosive ROIs, and we aim to keep the streak alive with yours!
To text or not to text? That is the question. Well, it’s actually a no brainer! Text messages are opened nearly 98% of the time, which are HIGHER open rates than any other channel out there. For this reason, you (yes, you!) should have SMS marketing in your arsenal.
Why us?
When you choose our SMS marketing package out of our eCommerce digital marketing services, we’ll set your brand up for success. Besides the norm — onboarding questionnaire, kickoff meeting, and enthusiasm — you’ll get the works:
- AUDIT: your brand and industry
- SMS Copywriter: From using the right emojis to delivering witty content, our copywriter will include copy that tailors to your brand for IMPACTFUL results.
- SMS Designer: Using a mixture of images and GIFs, we’ll set your brand up for success with one-of-one designs that boost your engagement.
- LIVE DEMO of our SMS platform, so that you can track metrics any time you please.
Pop-up form: to capture phone numbers and email addresses. - Journeys: Abandoned cart, Post-purchase, Browse Abandoned and more
- SMS calendar for one-time messages: 2-3 SMS messages weekly
- Text to Join: Together, we’ll develop a unique keyword to get people to join!
- Instagram Swipe-up: to boost SMS signups, we’ll provide you with an IG Swipe-up creative to get more subscribers.
- & Much more!
Whether you’re sending a one-time message to hundreds, or millions, SMS advertising is a highly engaging way to interact with your subscribers.
Low Cost
The beauty of it is that unlike all your other marketing costs, you do not have to pay anything to reach customers on your email list, you already have them! There are no print and postage costs. No production budgets for your photo or video shoot. No ad buys on TV or billboards.
Targeted Messaging
With email marketing, you’re reaching out to an audience that’s already engaging with you. Customers are asking to receive this messaging and content from you.
Personalized messaging in the form of email list segmentation allows you to target specific parts of your audience and because this type of marketing is so cost-efficient, you don’t spend a ton in the process. If you’re running a promotion in your New York location, do your customers in LA need to know? Custom email marketing at its finest.
Ease of Use and Setup
Unlike print, digital, tv or billboards the creative side is much simpler here and you don’t need a massive team and outside help to get this done. Of course, like those other mediums, you can complicate the process with all kinds of extravagance but in general, this is a space to keep clean.
Think about the majority of emails you’re getting and the ones that are most successful. How do those look?
Analytics and Immediate Adjustments
If you need to make a change in a video or print campaign, what would that cost you? How easy is it to measure the effectiveness of your other advertising efforts? While it’s doable (and something we do here at The Snow Agency), email marketing is among the most measurable forms of marketing. We can quickly see your open and click-through rates and learn what’s converting and what’s not. From there we can be supremely agile in making the appropriate changes immediately.
Maximized ROI
As mentioned, the return on investment with email marketing is unrivaled, nothing comes close to the nearly $40 you gain to each 1 dollar spent. At the end of the day, this is why you spend the money and the easiest way to measure results.
If executed properly, email marketing will be your most valuable complementary revenue stream.
We can help design an aggressive email collection funnel and develop ways to incentivize high-intent prospective or existing customers to sign up for your email list. We are constantly A/B testing ad copy, creative and promotional campaigns to deliver you the best results and revenue possible.
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
Axcid Shop
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Paul Colombo
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
Cute Root
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Sugabee Cosmetics
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
1. Learn
Before making any changes, we jump into your current email structure and strategize the ins and outs of what content, ad copy or incentives are needed to drive purchase decisions most quickly.
This is straightforward but with knowledge comes power.
2. Optimize
We will segment your email list into a vast array of different groups which allows us to send customers more personalized and, more importantly, relevant emails.
We are constantly split testing every step of the email funnel to increase open rates.
Gone are the days of sending everyone the same exact message. Email isn’t a one-size-fits-all solution.
3. Automated Sequences and Flows
Following the customer through the process so to speak, we create automated abandon cart sequences to win back high intent customers and convert them into making a purchase. This is an ecosystem-wide approach that tactfully uses email, push notifications, SMS messaging and FB messenger.
Additionally, we create customized “welcome” and post-cart flows to cross-sell and upsell customers into making repeat purchases. Turning potentially one-off customers into retained ones.
4. Plan
We will plan out a 90-day window of all marketing campaigns. During this process, we also make ample recommendations for opportunistic campaigns that we can also apply to our other marketing channels.
This is part of the holistic approach we take to your marketing efforts across the board. All for one, one for all as the 3 Musketeers would say.
5. Outbound Campaigns
We will create highly customized outbound campaigns via email, SMS, push notifications, and FB messenger. This is everything from strategy to the setup and oversight of the process.
6. Grow
The beauty of email marketing services is the ease of measurability they come with. The analytics run deep and are relatively quickly attained making the path to growth clearer. Moreover, we have the tools and technology to capture as much customer information as possible. Combine that with adjustments we make along the way and we can help grow your email, SMS, messenger and push notification database.
7. Repeat
The work never stops! This is the hard truth with all of our efforts, we are constantly working and studying the numbers, feedback and insights to create an ever more efficient email marketing machine to increase your revenues consistently.
Ready to jump into the world of deeper connection and higher ROI? We understand what works in this space and it’s not as simple as a set it and forget it system of blind email blasts. You want to partner with an email marketing agency who fully grasps the power of this channel. At The Snow Agency, our full service digital marketing agency is passionate about this because we know the ROI is immense once we crack the code of your particular business.
Not only that, but email marketing is also an excellent vehicle to keep your customers engaged and connected with your brand.
Let us take a look under the hood and turn your email marketing into an engine for growth and revenue.