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Frankly, Facebook is the real OG (RIP Myspace) of social media and to put it bluntly, you can’t afford to not be advertising there. It’s that cut and dry.
Of course, there is a wide world of social networks out there but none are as vital as Facebook. While it is true that some are better suited to your brand than others, from a holistic advertising perspective, other platforms and networks should always be an addition to running a campaign on Facebook.
Why?
Your audience is there. With nearly 2.5 billion, with a “b”, monthly active users and about 1.7 billion, again with a “b”, daily active users, everyone’s audience is there in some form or another. More importantly, those users are not on the network fleetingly. Your current and future clients and customers are on the platform for about an hour a day.
You can’t afford to ignore it or miss out on the opportunity it presents.
But you can afford it. The beautiful thing about Facebook Ads is that they are very affordable and are among the more cost-effective options for advertising available, offering the best cost-per-thousand impressions (CPM) you can get.
With that many eyeballs on the screen, scrolling through their feeds on a daily basis and engaging for countless hours, it’s no wonder that Facebook is the biggest source of display advertising not only in the US but the world over. Not to mention, Facebook now owns Instagram, the third most popular social media platform so your brand can be found across multiple platforms through Facebook ads.
As a company born in the digital age and raised on social media ourselves, we not only understand the ecosystem, it’s truly part of our DNA. It’s formative to our existence. Organic reach is next to nil these days and not something a brand can survive on, that’s the hard truth. If you want to grow, you need a dedicated Facebook and Instagram ads marketing company, as well as a media buying agency.
We take Facebook Ads management (and google ads management) seriously because it can deliver big results for your brand for a comparatively small investment.
1. Goals
The wonderful thing about Facebook ads is the specificity with which you can run a campaign according to your unique goals and that level of customization really informs our approach to the creation of your campaign.
Setting your goals and targets is just as important here as anywhere else in your media mix so setting intelligent and achievable ones is key. Is your aim brand recognition? Increased sales? Leads? Conversion? Click-throughs? Traffic to your website? Engagement? That’s what we mean when we say the customization informs the approach.
A campaign runs differently based on what you need.
2. Audience Targeting
After we dig deep and have something to strive for, we can get into audience analysis and targeting. Facebook is a beast with segmentation, providing extreme precision with regard to getting your message in front of the exact people that matter most to you.
The trick is to ask the right questions to create the most ideal consumer profile, with years of experience as Facebook ad agency we know what to ask.
3. Content Creation
There’s a lot of competition for attention on a newsfeed, we understand as much as you do that people scroll fast. Because of that speed, the copy has to be on point, precise and delivered with a sense of urgency. Every split second and syllable counts and we strive to create ads that strike the balance of eye-catching and informative while still feeling true to your brand and natural to your audience’s feed.
It’s a delicate balance.
In order to get it right we A/B test a multitude of versions. Different images, captions, headlines, etc. until we find what works best.
4. Refine and Repeat
Once we’ve done all that, we analyze. Even if we met the goals, there is always room for improvement. The targeting can always be tweaked, the content can be adjusted, etc.
We also employ Facebook retargeting, a powerful tool that let allows you to direct advertising to those who have visited your site already but weren’t necessarily ready to buy. We can retarget them on Facebook and potentially help you close the deal and convert the sale.
The fact that Facebook and Instagram ads are so downright cost-effective means you don’t break the bank through this entire process.
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
Axcid Shop
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Paul Colombo
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
Cute Root
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Sugabee Cosmetics
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
While Facebook has become the king of the hill as a social network, it has become an ever-increasing juggernaut in the digital advertising space over the years and that’s largely because they’ve continually provided better and more useful tools to advertisers to track results.
Being able to measure, in nearly real-time, what’s happening means adjustments can be made quickly. It keeps you agile and adaptable. Given that, we’re able to provide you daily reporting on the success of your ad campaign.
What can we report and learn? Quite a bit, as we said, Facebook and Instagram offer a lot of metrics to measure, some crucial ones being.
- Reach
- Impressions
- Frequency
- Clicks and Click-through Rate
- Cost Per Action
- Cost Per Click
- Return on Ad Spend
Listing them all here would be silly and ultimately certain metrics matter more to some brands than others, just know that we cater your reports to what you want and need to know. We’re not trying to get you lost in a sea of numbers.
When we strip it all away, what are you really after? The idea at the end of the process is to convert. To make sales and get a stellar return on investment. Engagement is great, click-through is wonderful but sales are what count. We aim to help you drive leads into your funnel and onto the journey of conversion.
If you’re ready to shift gears in how you operate on Facebook and stretch the value of each dollar spent on the world’s largest social network, look no further than The Snow Agency. Partner with us and allow us to be your Facebook and Instagram management company and ad agency, your one-stop shop for content creation services that delivers results. Our social media marketing agency for eCommerce will help you stay competitive in this day and age.