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Your company is unique. Your product is one of a kind. Your charting your own course in commerce.
To dive into any marketing effort, particularly one as sensitive and dynamic as an influencer campaign, without a team that’s dedicated to your singular business needs and goals would be throwing money to the wind. At The Snow Agency, we live and breathe influencer marketing and take a top to bottom approach that spans the entire funnel.
We’re passionate about influencer marketing and our content creation services because we’ve seen it work time and time again for ourselves and, more importantly, for our clients. Influencer marketing is a space we’ve been in since before the term itself was even coined, the value of it being obvious to us, lightyears ahead of other companies getting on board.
Our long term commitment to this channel and style of marketing means we’ve been able to establish relationships with influencers across a wide variety of niches. And those relationships are big-time significant when you consider that an influencer is directly speaking for your brand. Ultimately the alignment of your brand and an influencer is the key to success in any effort. We don’t take that lightly and make sure we source a voice that’s natural, organic and tailored to your company’s voice.
Our lengthy track record also means we are not in the business of guesswork. As a time tested influencer marketing agency, we take a data-driven approach to getting you results and create bespoke campaigns that are in line with your objectives and budget.
Customization aside, let’s talk about what influencer marketing even is.
As we know it today, influencer marketing is a type of social media marketing that involves the endorsement of products, services, etc by people who have a dedicated following online and are looked at as experts in their niche. Pretty cut and dry.
It’s predicated on trust. An influencer is trusted by their audience – their highly engaged audience – and when they make a recommendation for a product, it’s taken seriously because of the built-up trust.
Taking a step back though, the modern, digital version of an influencer is really just an evolution of the much-beloved word of mouth recommendation from someone whose opinion you value.
Influencers have the power to affect and guide purchasing decisions and because of that, there is immense value in adding them to your marketing mix.
Influencer marketing services are a big business. Nearly 90% of marketers say the return on investment from influencers is comparable or better than their other channels hence why 65% of companies with influencer marketing budgets will be increasing them in 2020.
As it’s becoming more and more clear that it’s wildly effective, it’s set to be a $10 billion industry in 2020 and reach $15 billion by 2022.
The fact of the matter is that it works.
But before you start thinking an influencer is out of reach, consider that influencer doesn’t automatically mean celebrities, movie stars, singers, athletes, etc. and the back-breaking budgets they require. Of course for the right brand, that’s worth it but the options are quite literally endless with respect to influencers.
Micro-influencers, those with followers in the 2,000 to 50,000 range, are a cost-effective strategy and actually have higher engagement levels, 7 times higher as a matter of fact, than those with larger followings.
Which network to use influencers on is both company and influencer specific. We see the highest engagement levels on Instagram but that doesn’t mean it’s necessarily the best avenue for you. 70% of teenage YouTube users, for example, say they relate to creators more than traditional celebrities.
There’s truly an influencer for every budget and niche and as a dedicated influencer marketing company, we’re hellbent on matching you with those who work best for you.
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
Axcid Shop
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
Paul Colombo
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
Cute Root
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Sugabee Cosmetics
“Working with the Snow team has been great. Their customer service is extremely responsive, they pay very close attention to detail and they definitely know what they are doing! One of our favorite parts about working with them is that they own and operate their own ecommerce stores, so they understand the struggles and pain points of running a business”
Cory Muroff
founder, Cry Baby
What separates The Snow Agency from all other agencies is their business acumen, attention to detail, and mastery level of knowledge as it pertains to Facebook, Instagram, Google, Amazon, Email, and beyond. When I was looking for someone who could help my business grow and could provide profitable, proprietary marketing strategies, The Snow Agency was the clear-cut choice.
Evan Ruccolo
Founder, Berkley E-Commerce Holdings
The Snow Agency was able to get us a steady 5x ROAS for our brand Shine Armor. Their methods for creating content, testing audiences, and scaling is unlike anything else we have ever seen. We have a few more brands that we are launching with The Snow Agency and I am sure I could expect similar results!
Brandon Monaghan
Shine Armor
Choosing the right agency to work with is one of the most critical factors in determining the success of your company. We’ve had nothing but a positive experience working with the Snow Agency. We launched our brand with them and have been able to grow consistently month while improving our ROAS month after month. Their team is very professional and has a solution to almost every problem you will come across ranging from content creation to website optimizations.
To sum things up, these guys have years of experience and are extremely proficient at what they do. We look forward to working with them for years to come.
Luca Botzenhardt
CEO, Simply Inked
Due to the ease of barrier into the industry, there are TONS of marketing agencies all making big time claims but there is only one to really hit a home run on every aspect of a quality marketing agency and that is The Snow Agency. I have personally seen them take a brand from nothing to 10MM revenue and make several others into a complete success. It's an incredible thing to watch happen. Professionalism, responsiveness, commitment to the end goal, and the tenacity to above and beyond innovation is what I see day in and day out with the entire team at The Snow Agency. I HIGHLY recommend starting your search with The Snow Agency and then realizing it is also the end of a search. You have found the go to agency
Blake Read
Cargo Cove
Ever since working with The Snow Agency, they really helped boosted my brand's social presence with crazy fast results, a really great team always making sure everything is running smoothly and with weekly reports so that I am in the loop with how performance is going, which is amazing! They're also very hands on and quick to resolve any issues. 10/10!
Miguel Concepcion
As an agency partner of our text message abandon cart recovery app LiveRecover, The Snow Agency has been an amazing partner. They provide top notch service with a team that is unmatched. The co-founders have deep domain expertise and it shows. Don't glimpse over these guys, give them the opportunity to scale your paid media needs.
Dennis Hegstad
LiveRecover
This agency is amazing . They hold your hand throughout the process. I’m so thankful I found “ snow agency”!!! I would definitely refer business to them . Thank you guys !!!
VR Hydra
Working with the Snow Agency has more than doubled our revenue in just a month. Their responsiveness and strategy implementation have been a game changer for our brand as it continues to grow/scale.
Kyle Samera
I Love The Snow Agency! They Have Helped my business grow since I started working with them they will make your dreams come true
Natasha Springle
Process leads to results and our influencer marketing services are driven by data and measurable metrics, not a hope and a prayer.
1. Analyze
We want to get the whole perspective on your needs and objectives so we go deep with you in analyzing your business. In this phase, we also develop your target audience, what they look like, what the sound like, who they follow and more.
2. Strategize
After getting a clear picture of who you need to be speaking to, we get into the details of how your campaign will function. Ultimately, your goals set the base and we create a unique strategy to push it forward.
3. Find Influencer and Platform
Tailoring and customization are at the core of your campaign and this is really where it matters most. Finding the right person to deliver your message and on the platform that makes the most sense is paramount, in fact, it’s the only way influencer marketing works. Social media users, particularly those in the younger demographics, are extremely savvy at spotting anything disingenuous and quickly disregarding it.
People don’t mind influencer ads, they mind being manipulated or lied to so finding an influencer that’s fully aligned with your company is our major focus.
4. Optimize
While the influencer speaks to their audience in a way that’s genuine to their brand and relatable to their audience it doesn’t mean there’s nothing more we can do to amplify and optimize the strategy. We’ll provide you with reports on performance and make adjustments with the many tools we have at our disposal to fine-tune the funnel and bring leads and conversion down the pipeline. We’ll modify as needed until your campaign brings you the happy ROI you’re after.
You wouldn’t trust your brand to just any influencer so why trust the process of developing an influencer marketing campaign to just any company. At our full service digital marketing agency, we have a proven track record and years of accumulated successes in the world of influencer marketing and are passionate about leading the industry in its relentless charge forward.
Get in touch with us and we can discuss what we can do for your business.